Train Like a Marketer
@trainlikeamarketer.com
Bianca Baumann & Mike Taylor's book that fuses marketing strategies with L&D best practices. Creating engaging, effective learning experiences that resonate. Order your copy now! #TrainLikeAMarketer #L&D #Marketing
https://trainlikeamarketer.com
https://trainlikeamarketer.com
Pinned
Marketing wisdom meets learning expertise.
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
“𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘩𝘶𝘮𝘢𝘯𝘴 𝘢𝘴 𝘴𝘸𝘪𝘮𝘮𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘤𝘢𝘵𝘴. 𝘛𝘩𝘦𝘺 𝘤𝘢𝘯 𝘥𝘰 𝘪𝘵, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺’𝘥 𝘱𝘳𝘦𝘧𝘦𝘳 𝘯𝘰𝘵 𝘵𝘰.”
Daniel Kahneman
Daniel Kahneman
September 17, 2025 at 10:10 PM
“𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘩𝘶𝘮𝘢𝘯𝘴 𝘢𝘴 𝘴𝘸𝘪𝘮𝘮𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘤𝘢𝘵𝘴. 𝘛𝘩𝘦𝘺 𝘤𝘢𝘯 𝘥𝘰 𝘪𝘵, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺’𝘥 𝘱𝘳𝘦𝘧𝘦𝘳 𝘯𝘰𝘵 𝘵𝘰.”
Daniel Kahneman
Daniel Kahneman
“The smartest person in the room, I’ve learned, is usually the person who knows how to tap into the intelligence of every person in the room.”
— Scott Kelly
— Scott Kelly
September 12, 2025 at 11:27 AM
“The smartest person in the room, I’ve learned, is usually the person who knows how to tap into the intelligence of every person in the room.”
— Scott Kelly
— Scott Kelly
Your learners deserve better than "eat your vegetables" training. They deserve learning that grabs their attention, speaks to their real challenges, and actually changes their behavior.
#TrainLikeAMarketer
#TrainLikeAMarketer
June 26, 2025 at 8:52 AM
Your learners deserve better than "eat your vegetables" training. They deserve learning that grabs their attention, speaks to their real challenges, and actually changes their behavior.
#TrainLikeAMarketer
#TrainLikeAMarketer
“Whether it’s for marketing or product, you can’t design useful things without an understanding of the user and the business.”
—Steve Gustavson, Corporate Vice President of Design and Research, Microsoft
—Steve Gustavson, Corporate Vice President of Design and Research, Microsoft
June 20, 2025 at 11:54 AM
“Whether it’s for marketing or product, you can’t design useful things without an understanding of the user and the business.”
—Steve Gustavson, Corporate Vice President of Design and Research, Microsoft
—Steve Gustavson, Corporate Vice President of Design and Research, Microsoft
"You can’t bore your audience into paying attention." – Sally Hogshead
June 9, 2025 at 8:24 PM
"You can’t bore your audience into paying attention." – Sally Hogshead
June 6, 2025 at 11:02 AM
We've Underserved the Emotional Dimension of Learning #TrainLikeAMarketer
drphilippahardman.substack.com/p/your-learn...
drphilippahardman.substack.com/p/your-learn...
Your Learners are Using AI to Redesign Your Courses
What AI usage among learners in 2025 tell us about the current & future state of instructional design
drphilippahardman.substack.com
June 6, 2025 at 10:57 AM
We've Underserved the Emotional Dimension of Learning #TrainLikeAMarketer
drphilippahardman.substack.com/p/your-learn...
drphilippahardman.substack.com/p/your-learn...
To elevate your training, it’s time to take a page from the marketing playbook. Tune in to this podcast where we explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.
open.spotify.com/episode/74AW...
open.spotify.com/episode/74AW...
Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor
ATD Accidental Trainer · Episode
open.spotify.com
May 31, 2025 at 11:33 AM
To elevate your training, it’s time to take a page from the marketing playbook. Tune in to this podcast where we explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.
open.spotify.com/episode/74AW...
open.spotify.com/episode/74AW...
🎯 Podcast alert! Learn how to think like a marketer to supercharge your L&D programs. Bianca Baumann & Mike Taylor share game-changing strategies that actually get people to take action. Perfect for anyone struggling to engage learners! #TrainLikeAMarketer
sites.libsyn.com/82191/446-th...
sites.libsyn.com/82191/446-th...
The Mindtools L&D Podcast: 446 — Think Like a Marketer, Train Like an L&D Pro
Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Checkout and in under 20 seconds, buy their thing. Clever. Meanwhile, over...
sites.libsyn.com
May 27, 2025 at 6:41 PM
🎯 Podcast alert! Learn how to think like a marketer to supercharge your L&D programs. Bianca Baumann & Mike Taylor share game-changing strategies that actually get people to take action. Perfect for anyone struggling to engage learners! #TrainLikeAMarketer
sites.libsyn.com/82191/446-th...
sites.libsyn.com/82191/446-th...
🔥 Think Like a Marketer, Train Like an L&D Pro SOLD OUT at #ATD25! 💥
Thanks to everyone who grabbed a copy—your support means the world. Missed it? Order your copy now!
amzn.to/4mvhRNL
#LND #MarketingMindset #ATD2025
Thanks to everyone who grabbed a copy—your support means the world. Missed it? Order your copy now!
amzn.to/4mvhRNL
#LND #MarketingMindset #ATD2025
Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning
Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning [Baumann, Bianca, Taylor, Mike] on Amazon.com. *FREE* shipping on qualifying offers. Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning
amzn.to
May 23, 2025 at 11:09 AM
🔥 Think Like a Marketer, Train Like an L&D Pro SOLD OUT at #ATD25! 💥
Thanks to everyone who grabbed a copy—your support means the world. Missed it? Order your copy now!
amzn.to/4mvhRNL
#LND #MarketingMindset #ATD2025
Thanks to everyone who grabbed a copy—your support means the world. Missed it? Order your copy now!
amzn.to/4mvhRNL
#LND #MarketingMindset #ATD2025
Reposted by Train Like a Marketer
Email personalization: How to do it & examples to learn from
Good email personalization is like salt in cooking: when it's missing, everything tastes flat; when it's overdone, it ruins the dish. But just the right amount brings everything to life without calling attention to itself
Good email personalization is like salt in cooking: when it's missing, everything tastes flat; when it's overdone, it ruins the dish. But just the right amount brings everything to life without calling attention to itself
Email personalization: How to do it & examples to learn from
In this guide, I'll explain email personalization, walk through the parts of an email you can personalize, and give you some examples of personalized marketing emails.
buff.ly
May 9, 2025 at 7:43 PM
Email personalization: How to do it & examples to learn from
Good email personalization is like salt in cooking: when it's missing, everything tastes flat; when it's overdone, it ruins the dish. But just the right amount brings everything to life without calling attention to itself
Good email personalization is like salt in cooking: when it's missing, everything tastes flat; when it's overdone, it ruins the dish. But just the right amount brings everything to life without calling attention to itself
Marketing wisdom meets learning expertise.
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
May 5, 2025 at 11:50 PM
Marketing wisdom meets learning expertise.
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
(WARNING: may cause uncontrollable urges to redesign all your courses).
amzn.to/4jFXsUi
#TrainLikeAMarketer
"This is the L&D and marketing crossover you are looking for"
Cara North with a Star Wars-worthy endorsement!
We're on a mission to rescue learning content from the dark side of dullness.
Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5
#TrainLikeAMarketer
Cara North with a Star Wars-worthy endorsement!
We're on a mission to rescue learning content from the dark side of dullness.
Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5
#TrainLikeAMarketer
May 5, 2025 at 11:01 AM
"This is the L&D and marketing crossover you are looking for"
Cara North with a Star Wars-worthy endorsement!
We're on a mission to rescue learning content from the dark side of dullness.
Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5
#TrainLikeAMarketer
Cara North with a Star Wars-worthy endorsement!
We're on a mission to rescue learning content from the dark side of dullness.
Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5
#TrainLikeAMarketer
“Users’ first impressions are 94% design-related. But they stay for the content and leave when the design impedes them.”
- Nielsen Norman Group #TrainLikeAMarketer
- Nielsen Norman Group #TrainLikeAMarketer
May 2, 2025 at 8:43 AM
“Users’ first impressions are 94% design-related. But they stay for the content and leave when the design impedes them.”
- Nielsen Norman Group #TrainLikeAMarketer
- Nielsen Norman Group #TrainLikeAMarketer
"Your ad should say something so interesting that people will want to share it at dinner." – David Ogilvy
May 1, 2025 at 4:45 PM
"Your ad should say something so interesting that people will want to share it at dinner." – David Ogilvy
Your L&D content deserves better than being ignored.
Steal these proven marketing tricks to hook attention, spark emotion & drive action. Start transforming your training today 👇
trainlikeamarketer.com/2025/04/25/7...
#TrainLikeAMarketer #CopyWriting
Steal these proven marketing tricks to hook attention, spark emotion & drive action. Start transforming your training today 👇
trainlikeamarketer.com/2025/04/25/7...
#TrainLikeAMarketer #CopyWriting
7 Marketing Writing Tricks That Will Transform Your L&D Content
You’ve been there: you craft an elearning module with care, send the invitation, and wait. The response? Minimal engagement and a quiet sense of disappointment. Your learners aren’t avo…
trainlikeamarketer.com
April 25, 2025 at 12:11 PM
Your L&D content deserves better than being ignored.
Steal these proven marketing tricks to hook attention, spark emotion & drive action. Start transforming your training today 👇
trainlikeamarketer.com/2025/04/25/7...
#TrainLikeAMarketer #CopyWriting
Steal these proven marketing tricks to hook attention, spark emotion & drive action. Start transforming your training today 👇
trainlikeamarketer.com/2025/04/25/7...
#TrainLikeAMarketer #CopyWriting
Our book is now available for pre-order — and it lands May 27th!
If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.
🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.
amzn.to/3Gl2erN
#TrainLikeAMarketer
If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.
🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.
amzn.to/3Gl2erN
#TrainLikeAMarketer
April 25, 2025 at 12:09 PM
Our book is now available for pre-order — and it lands May 27th!
If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.
🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.
amzn.to/3Gl2erN
#TrainLikeAMarketer
If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.
🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.
amzn.to/3Gl2erN
#TrainLikeAMarketer
"Tell a story so engaging that your customer becomes the hero by the end."
– Joe Sugarman
– Joe Sugarman
April 24, 2025 at 4:07 PM
"Tell a story so engaging that your customer becomes the hero by the end."
– Joe Sugarman
– Joe Sugarman
"The best ideas come as jokes. Make your thinking as funny as possible."
– David Ogilvy
– David Ogilvy
April 18, 2025 at 8:33 AM
"The best ideas come as jokes. Make your thinking as funny as possible."
– David Ogilvy
– David Ogilvy
When an L&D legend like Karl Kapp says your book will "change the way you think about developing instruction forever," it's both humbling and exciting!
We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!
Pre-order today: amzn.to/4j5F5b6
#TrainLikeAMarketer
We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!
Pre-order today: amzn.to/4j5F5b6
#TrainLikeAMarketer
April 15, 2025 at 4:20 PM
When an L&D legend like Karl Kapp says your book will "change the way you think about developing instruction forever," it's both humbling and exciting!
We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!
Pre-order today: amzn.to/4j5F5b6
#TrainLikeAMarketer
We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!
Pre-order today: amzn.to/4j5F5b6
#TrainLikeAMarketer
FREE CHAPTER ALERT!
Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer
www.td.org/product/book...
Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer
www.td.org/product/book...
April 11, 2025 at 9:36 AM
FREE CHAPTER ALERT!
Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer
www.td.org/product/book...
Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer
www.td.org/product/book...
A/B Testing in L&D: Not Just for Marketers
A/B testing is just comparing two versions of something to see which one performs better. You show one group, Version A, and another group, Version B, and then compare the results. L&D teams can (and should) use it to test things too!
buff.ly/mlxzX5L
A/B testing is just comparing two versions of something to see which one performs better. You show one group, Version A, and another group, Version B, and then compare the results. L&D teams can (and should) use it to test things too!
buff.ly/mlxzX5L
A/B Testing in L&D: Not Just for Marketers
Member's Long Read
buff.ly
April 10, 2025 at 3:37 PM
A/B Testing in L&D: Not Just for Marketers
A/B testing is just comparing two versions of something to see which one performs better. You show one group, Version A, and another group, Version B, and then compare the results. L&D teams can (and should) use it to test things too!
buff.ly/mlxzX5L
A/B testing is just comparing two versions of something to see which one performs better. You show one group, Version A, and another group, Version B, and then compare the results. L&D teams can (and should) use it to test things too!
buff.ly/mlxzX5L
L&D chaos? 🤯 Virtual Learning Hubs (VLHs), inspired by Digital Sales Rooms, streamline training. Centralize content, track engagement, and boost buy-in. Stop chasing, start leading. Learn how VLHs can be your secret weapon!
#TrainLikeAMarketer
trainlikeamarketer.com/2025/03/17/d...
#TrainLikeAMarketer
trainlikeamarketer.com/2025/03/17/d...
Digital Sales Rooms: The Secret Weapon L&D Pros Didn’t Know They Needed
Ever feel like you’re spending more time chasing stakeholders than actually delivering training? Between waiting for leadership buy-in, managing SME feedback, and ensuring learners engage with cont…
trainlikeamarketer.com
March 20, 2025 at 10:38 AM
L&D chaos? 🤯 Virtual Learning Hubs (VLHs), inspired by Digital Sales Rooms, streamline training. Centralize content, track engagement, and boost buy-in. Stop chasing, start leading. Learn how VLHs can be your secret weapon!
#TrainLikeAMarketer
trainlikeamarketer.com/2025/03/17/d...
#TrainLikeAMarketer
trainlikeamarketer.com/2025/03/17/d...
Professionals want clear, concise information devoid of unnecessary jargon or complex terms.
#TrainLikeAMarketer
#TrainLikeAMarketer
March 17, 2025 at 3:08 PM
Professionals want clear, concise information devoid of unnecessary jargon or complex terms.
#TrainLikeAMarketer
#TrainLikeAMarketer
True or False?
If L&D were as good at selling learning as marketing teams are at selling products, employees would be begging for more training.
#TrainLikeAMarketer
If L&D were as good at selling learning as marketing teams are at selling products, employees would be begging for more training.
#TrainLikeAMarketer
March 13, 2025 at 10:14 AM
True or False?
If L&D were as good at selling learning as marketing teams are at selling products, employees would be begging for more training.
#TrainLikeAMarketer
If L&D were as good at selling learning as marketing teams are at selling products, employees would be begging for more training.
#TrainLikeAMarketer