Tonya McKenzie
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tonyamckenziepr.bsky.social
Tonya McKenzie
@tonyamckenziepr.bsky.social
💻 PR Tips & Takes
✍🏾 CEO @sandandshores (9 yrs)
🎤 Podcast Host, Speaker & Moderator
🫱🏾‍🫲🏼 Public Service - LACC AOD
🖤 Parent of 4 Athletes ⚾️🥎🏀
💙 ΖΦΒ
When the 23rd International President says, “Let’s Groove Tonight,” you SHOW UP. 💙
Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood!

SUNDAY, 10/26th | 3 - 8pm
💃

www.eventbrite.com/e/alpha-psi-...
October 13, 2025 at 9:02 PM
👀 He might not see the beat, but he’s definitely FEELING it! 🎶🕺
Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂

📍 Funny Bone Hartford
📅 Sept 12–13
🎟️ Tix 👉 hartford.funnybone.com

#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby
September 11, 2025 at 11:08 PM
The Rise of Women Changing the Game in Sports Media & 10 You Should Know
www.sandandshores.com/2025/07/18/t...
July 18, 2025 at 3:04 PM
🗣️Sports Parents
In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.

Register for free.
👇🏾👇🏾👇🏾
events.teams.microsoft.com/event/83031d...
June 12, 2025 at 6:48 AM
"Woke" didn’t fall off, it was hijacked.
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control.

📌 Read my breakdown.
www.sandandshores.com/2025/05/29/w...
May 29, 2025 at 11:16 PM
With #recruiting, #NIL deals, & fiscally powerful collectives, personal branding is no longer optional for #athletes—it’s a game-changer that sets them apart. #Athletes should build a foundation for long-term success beyond sports. Thoughts?
www.sandandshores.com/2025/02/04/y...
February 4, 2025 at 10:54 PM
WE (Black folks) will not stand by and idly watch Karen Bass being maligned. I grateful for the opportunity to contribute but would prefer that it not even come to this.
blacklove.com/l-a-mayor-ka...
January 28, 2025 at 5:12 PM
🚨 Attention Los Angeles County Business Owners 🚨

Join the Delete The Divide program and receive FREE
📌 Website
📌 Logo Design & Branding
📌 Social Media Ads & Strategy
📌 and more...

💡 Apply today!

🔗 Start here: members.deletethedivide.org/Account/Smal...

t#DeleteTheDivide #FreeMarketingHelp
January 27, 2025 at 5:01 PM
Add Studio City.
January 9, 2025 at 7:10 AM
#Authors, this is for you! 🙌🏾
This is the ultimate toolkit for authors eager to turn their books into a part of their legacy.
Now available on Amazon.

a.co/d/egIGsRr Make America 🇺🇸 Read Again!

#PublicRelations #News
January 6, 2025 at 3:50 PM
I understand that public relations isn’t the sexiest topic of conversation, but it is the tool that will get you where you wanna go in 2025.

#Entrepreneurs #BusinessOwners #Branding #PublicRelations #Reputation
January 5, 2025 at 8:39 PM
Happy Founders’ Day to the fellas of Kappa Alpha Psi! Always special love to my hubby, his chapter DE in San Diego, my home chapter of Upsilon, my hometown San Jose’s chapter DRho and the rest of the chapters in California. Enjoy your day, fellas!

#D9 #NPHC #KAPsi ♦️🕊️ #Family
❤️🤍💙🤍
January 5, 2025 at 5:31 PM
Let's discuss PR Packages because brands that anticipate dedicated posts or “content in exchange” for a PR package are missing the point. Let's clarify how #PRPackages should function. Thoughts?

www.sandandshores.com/2025/01/02/p...
#PR #BrandAwareness #ContentCreation
January 2, 2025 at 8:13 PM
On Air, On Point: Media Training for Podcasters
For #podcasters who want to elevate their #PR and #media skills... #Podcasters, it's crucial that you understand how to establish a strong brand, reach a wider audience, and achieve your goals. No quick answers, just good ones.
a.co/d/1GlYUnT
December 30, 2024 at 8:33 PM
🗣 PODCASTERS, it is past time to level up.

2025, I’m speaking, teaching, and educating more. Let me know how I can assist you with your professional goals. Does your team need #pr or #branding help? Time waits for no one and in this digital world, you will get left behind.

🔗 podfestexpo.com
December 29, 2024 at 8:25 PM
The Ultimate Playbook: Public Relations and Media Relations for Student-Athletes and Parents

This comprehensive guide is to help student-athletes & parents confidently and responsibly handle media interactions.

🔗 in bio

#sports #athletes #NIL #NCAA #travelball
December 27, 2024 at 3:56 PM
What are you working on? What media outlet would you like to see covering it? Be bold, put it out there.

#Media #Press #Newsworthy #Storytelling #PublicRelations
December 22, 2024 at 5:09 PM
🗣 #Podcasters - Join the Black Podcast Assoc. in conjunction with Sand & Shores for our final LUNCH & LEARN of 2024. We will have time for 2025 strategy and planning. Join us!
🎙️
#Podcast #Hostess #Host #Media #Storytellers #BPA
www.blackpodcastersassociation.com/events
December 17, 2024 at 5:53 PM
The Future is Black: Why PR Professionals Must Prioritize Black Media
www.sandandshores.com/2024/12/15/t...
December 15, 2024 at 3:37 PM
Supervisor Mitchell's ceremony was truly like a big LA County reunion. This county is filled with people doing good work and trying to leave this world better than they got it. I didn't get to see everybody.. too busy kekeing! And that is a WIN! ✌️🏾🖤🙌🏾#GoodTimes #GoodPeople #GoodTrouble
December 9, 2024 at 1:50 PM
Chess not checkers…
In case you were not paying attention.
#BlackJudges
#BlackExcellence
November 25, 2024 at 12:21 AM
Reporting back from Austin, Texas off of an incredible high because WE DID THAT!

RAGAN’s FUTURE OF COMMS annual event was amazing. Our topic was, THE NEW NEWSROOM. Stay tuned for more information on this event.

#Media #PR #FutureOfComms #Newsroom #writers #communications #IndustryExpert
November 17, 2024 at 9:36 PM