Tonya McKenzie
@tonyamckenziepr.bsky.social
💻 PR Tips & Takes
✍🏾 CEO @sandandshores (9 yrs)
🎤 Podcast Host, Speaker & Moderator
🫱🏾🫲🏼 Public Service - LACC AOD
🖤 Parent of 4 Athletes ⚾️🥎🏀
💙 ΖΦΒ
✍🏾 CEO @sandandshores (9 yrs)
🎤 Podcast Host, Speaker & Moderator
🫱🏾🫲🏼 Public Service - LACC AOD
🖤 Parent of 4 Athletes ⚾️🥎🏀
💙 ΖΦΒ
🚨FREE COPY🚨
As a sports parent and media professional, I can tell you: media training, public speaking, & social media strategy aren’t optional anymore.
The Ultimate Playbook: Public Relations & Media Relations for Student-Athletes and Parents
sandandshores.hubspotpagebuilder.com/theultimatep...
As a sports parent and media professional, I can tell you: media training, public speaking, & social media strategy aren’t optional anymore.
The Ultimate Playbook: Public Relations & Media Relations for Student-Athletes and Parents
sandandshores.hubspotpagebuilder.com/theultimatep...
The Ultimate Playbook for Student Athletes & Parents
This comprehensive guide by Tonya McKenzie of Sand & Shores is designed to provide student-athletes and their parents with the necessary knowledge and expertise to confidently and responsibly handle m...
sandandshores.hubspotpagebuilder.com
October 16, 2025 at 5:44 PM
🚨FREE COPY🚨
As a sports parent and media professional, I can tell you: media training, public speaking, & social media strategy aren’t optional anymore.
The Ultimate Playbook: Public Relations & Media Relations for Student-Athletes and Parents
sandandshores.hubspotpagebuilder.com/theultimatep...
As a sports parent and media professional, I can tell you: media training, public speaking, & social media strategy aren’t optional anymore.
The Ultimate Playbook: Public Relations & Media Relations for Student-Athletes and Parents
sandandshores.hubspotpagebuilder.com/theultimatep...
When the 23rd International President says, “Let’s Groove Tonight,” you SHOW UP. 💙
Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood!
SUNDAY, 10/26th | 3 - 8pm
💃
www.eventbrite.com/e/alpha-psi-...
Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood!
SUNDAY, 10/26th | 3 - 8pm
💃
www.eventbrite.com/e/alpha-psi-...
October 13, 2025 at 9:02 PM
When the 23rd International President says, “Let’s Groove Tonight,” you SHOW UP. 💙
Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood!
SUNDAY, 10/26th | 3 - 8pm
💃
www.eventbrite.com/e/alpha-psi-...
Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood!
SUNDAY, 10/26th | 3 - 8pm
💃
www.eventbrite.com/e/alpha-psi-...
Warning: After this episode, you might just quit your job, grab your passport, and book a flight.
Dr. Stacey Ford-Edwards is dropping gems on how travel shifts your mindset, builds confidence, and heals the soul.
🎧 Hit play, subscribe, and start living bigger.
open.spotify.com/episode/13ci...
Dr. Stacey Ford-Edwards is dropping gems on how travel shifts your mindset, builds confidence, and heals the soul.
🎧 Hit play, subscribe, and start living bigger.
open.spotify.com/episode/13ci...
How Travel Changes Your Life | Dr. Stacey L. Ford-Edwards on Empowerment & Freedom
Spotify video
open.spotify.com
October 11, 2025 at 3:30 AM
Warning: After this episode, you might just quit your job, grab your passport, and book a flight.
Dr. Stacey Ford-Edwards is dropping gems on how travel shifts your mindset, builds confidence, and heals the soul.
🎧 Hit play, subscribe, and start living bigger.
open.spotify.com/episode/13ci...
Dr. Stacey Ford-Edwards is dropping gems on how travel shifts your mindset, builds confidence, and heals the soul.
🎧 Hit play, subscribe, and start living bigger.
open.spotify.com/episode/13ci...
👀 He might not see the beat, but he’s definitely FEELING it! 🎶🕺
Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂
📍 Funny Bone Hartford
📅 Sept 12–13
🎟️ Tix 👉 hartford.funnybone.com
#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby
Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂
📍 Funny Bone Hartford
📅 Sept 12–13
🎟️ Tix 👉 hartford.funnybone.com
#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby
September 11, 2025 at 11:08 PM
👀 He might not see the beat, but he’s definitely FEELING it! 🎶🕺
Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂
📍 Funny Bone Hartford
📅 Sept 12–13
🎟️ Tix 👉 hartford.funnybone.com
#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby
Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂
📍 Funny Bone Hartford
📅 Sept 12–13
🎟️ Tix 👉 hartford.funnybone.com
#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby
The Rise of Women Changing the Game in Sports Media & 10 You Should Know
www.sandandshores.com/2025/07/18/t...
www.sandandshores.com/2025/07/18/t...
July 18, 2025 at 3:04 PM
The Rise of Women Changing the Game in Sports Media & 10 You Should Know
www.sandandshores.com/2025/07/18/t...
www.sandandshores.com/2025/07/18/t...
🗣️Sports Parents
In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.
Register for free.
👇🏾👇🏾👇🏾
events.teams.microsoft.com/event/83031d...
In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.
Register for free.
👇🏾👇🏾👇🏾
events.teams.microsoft.com/event/83031d...
June 12, 2025 at 6:48 AM
🗣️Sports Parents
In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.
Register for free.
👇🏾👇🏾👇🏾
events.teams.microsoft.com/event/83031d...
In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.
Register for free.
👇🏾👇🏾👇🏾
events.teams.microsoft.com/event/83031d...
"Woke" didn’t fall off, it was hijacked.
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control.
📌 Read my breakdown.
www.sandandshores.com/2025/05/29/w...
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control.
📌 Read my breakdown.
www.sandandshores.com/2025/05/29/w...
May 29, 2025 at 11:16 PM
"Woke" didn’t fall off, it was hijacked.
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control.
📌 Read my breakdown.
www.sandandshores.com/2025/05/29/w...
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control.
📌 Read my breakdown.
www.sandandshores.com/2025/05/29/w...
Momentum Over Hype
#CTRLtheNarrative breaks down how to build stories that last, not just trends that pop.
🧠 Strategy
🛠 Tools
🔥 Examples
📈 Action
Enter the group chat.
#Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing
open.substack.com/pub/tonyamck...
#CTRLtheNarrative breaks down how to build stories that last, not just trends that pop.
🧠 Strategy
🛠 Tools
🔥 Examples
📈 Action
Enter the group chat.
#Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing
open.substack.com/pub/tonyamck...
Momentum Over Hype
Because stories that last aren’t shouted — they’re stacked.
open.substack.com
May 12, 2025 at 7:23 PM
Momentum Over Hype
#CTRLtheNarrative breaks down how to build stories that last, not just trends that pop.
🧠 Strategy
🛠 Tools
🔥 Examples
📈 Action
Enter the group chat.
#Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing
open.substack.com/pub/tonyamck...
#CTRLtheNarrative breaks down how to build stories that last, not just trends that pop.
🧠 Strategy
🛠 Tools
🔥 Examples
📈 Action
Enter the group chat.
#Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing
open.substack.com/pub/tonyamck...
What is the price of silence when it comes to your brand?
Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative
Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative
CTRL the Narrative on Substack
70% of Gen Z prefer brands that take a stand. But I still see founders afraid to speak on social issues, especially culture, race, and political power. If you’re not telling your story, the streets wi...
substack.com
May 11, 2025 at 8:20 PM
What is the price of silence when it comes to your brand?
Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative
Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative
🎙️ CTRL the Narrative #2: The End of an Era 🏀💬
From Coach Pop's understated retirement to journalists to follow, this week’s CTRL the Narrative breaks it down.
👉 Hit the link, enter the group chat, and tell me: Who’s controlling the narrative right now?
open.substack.com/pub/tonyamck...
From Coach Pop's understated retirement to journalists to follow, this week’s CTRL the Narrative breaks it down.
👉 Hit the link, enter the group chat, and tell me: Who’s controlling the narrative right now?
open.substack.com/pub/tonyamck...
🎙️ CTRL the Narrative #2: The End of an Era (and How to Tell It)
Hey Story Controllers,This week’s issue of CTRL the Narrative looks at the legacy of Coach Gregg Popovich through a comms & PR lense, gives you actions to take for your personal brand and some awesome...
open.substack.com
May 5, 2025 at 7:59 PM
🎙️ CTRL the Narrative #2: The End of an Era 🏀💬
From Coach Pop's understated retirement to journalists to follow, this week’s CTRL the Narrative breaks it down.
👉 Hit the link, enter the group chat, and tell me: Who’s controlling the narrative right now?
open.substack.com/pub/tonyamck...
From Coach Pop's understated retirement to journalists to follow, this week’s CTRL the Narrative breaks it down.
👉 Hit the link, enter the group chat, and tell me: Who’s controlling the narrative right now?
open.substack.com/pub/tonyamck...
Tired of mid marketing takes & comms advice?
Get CTRL The Narrative — the weekly newsletter for marketers, PR pros, & brand builders.
🔥 Tools
📰 Media + culture insights
💼 Exclusive opps
Be loud. Be sharp. CTRL it. 🖤
👉 Subscribe free: bit.ly/CTRLtheNarra...
#Marketing #PR #Comm #CTRLTheNarrative
Get CTRL The Narrative — the weekly newsletter for marketers, PR pros, & brand builders.
🔥 Tools
📰 Media + culture insights
💼 Exclusive opps
Be loud. Be sharp. CTRL it. 🖤
👉 Subscribe free: bit.ly/CTRLtheNarra...
#Marketing #PR #Comm #CTRLTheNarrative
Welcome to CTRL The Narrative Newsletter: The Future of Comms & Marketing Starts Here 🏁
🖤 Welcome to CTRL The Narrative
open.substack.com
April 30, 2025 at 9:34 PM
Tired of mid marketing takes & comms advice?
Get CTRL The Narrative — the weekly newsletter for marketers, PR pros, & brand builders.
🔥 Tools
📰 Media + culture insights
💼 Exclusive opps
Be loud. Be sharp. CTRL it. 🖤
👉 Subscribe free: bit.ly/CTRLtheNarra...
#Marketing #PR #Comm #CTRLTheNarrative
Get CTRL The Narrative — the weekly newsletter for marketers, PR pros, & brand builders.
🔥 Tools
📰 Media + culture insights
💼 Exclusive opps
Be loud. Be sharp. CTRL it. 🖤
👉 Subscribe free: bit.ly/CTRLtheNarra...
#Marketing #PR #Comm #CTRLTheNarrative
Reposted by Tonya McKenzie
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...
Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
In today’s rapidly evolving professional landscape, personal branding is worth investing in.
open.substack.com
April 6, 2025 at 11:46 PM
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...
Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...
Reposted by Tonya McKenzie
Edward L. Jones III and @tonyamckenziepr.bsky.social on the next episode of A Moment with Erik Fleming! #blacksky #politics #podcast
April 5, 2025 at 2:35 PM
Edward L. Jones III and @tonyamckenziepr.bsky.social on the next episode of A Moment with Erik Fleming! #blacksky #politics #podcast
Listen, we have to talk about PERSPECTIVE.
The power of perspective and lived experience in storytelling matters. Let’s talk about how it shapes the stories we connect with. Tap in. Let's discuss.
www.linkedin.com/pulse/why-pe...
#PublicRelations #KendrickLamar #Storytelling
The power of perspective and lived experience in storytelling matters. Let’s talk about how it shapes the stories we connect with. Tap in. Let's discuss.
www.linkedin.com/pulse/why-pe...
#PublicRelations #KendrickLamar #Storytelling
Why Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Original article on Sand & Shores.com Storytelling is not just about words—it’s about perspective, culture, and lived experience.
www.linkedin.com
February 10, 2025 at 6:32 PM
Listen, we have to talk about PERSPECTIVE.
The power of perspective and lived experience in storytelling matters. Let’s talk about how it shapes the stories we connect with. Tap in. Let's discuss.
www.linkedin.com/pulse/why-pe...
#PublicRelations #KendrickLamar #Storytelling
The power of perspective and lived experience in storytelling matters. Let’s talk about how it shapes the stories we connect with. Tap in. Let's discuss.
www.linkedin.com/pulse/why-pe...
#PublicRelations #KendrickLamar #Storytelling
#PR is just as important as the product. You could cure world hunger, but if nobody knows, you’re just sitting on a really nice secret.
How are you sharing the good work that you are doing?
How are you sharing the good work that you are doing?
February 7, 2025 at 3:05 PM
#PR is just as important as the product. You could cure world hunger, but if nobody knows, you’re just sitting on a really nice secret.
How are you sharing the good work that you are doing?
How are you sharing the good work that you are doing?
Just saying…
You have to get your 💩 together. Good business practices are a must. #PRPros can fix a lot of things. That’s not one of them.
#PublicRelations #BizTip #Operations #Message
You have to get your 💩 together. Good business practices are a must. #PRPros can fix a lot of things. That’s not one of them.
#PublicRelations #BizTip #Operations #Message
February 6, 2025 at 6:13 PM
Just saying…
You have to get your 💩 together. Good business practices are a must. #PRPros can fix a lot of things. That’s not one of them.
#PublicRelations #BizTip #Operations #Message
You have to get your 💩 together. Good business practices are a must. #PRPros can fix a lot of things. That’s not one of them.
#PublicRelations #BizTip #Operations #Message
Reposted by Tonya McKenzie
🚨 PR Lunch Hour is BACK! 🚨
@tonyamckenziepr and I are going live on FEB 7th and this time, we’ve got Jenn Quader, CEO of The Smart Agency, in the hot seat.
www.linkedin.com/eve...
1/3
@tonyamckenziepr and I are going live on FEB 7th and this time, we’ve got Jenn Quader, CEO of The Smart Agency, in the hot seat.
www.linkedin.com/eve...
1/3
February 3, 2025 at 7:29 PM
🚨 PR Lunch Hour is BACK! 🚨
@tonyamckenziepr and I are going live on FEB 7th and this time, we’ve got Jenn Quader, CEO of The Smart Agency, in the hot seat.
www.linkedin.com/eve...
1/3
@tonyamckenziepr and I are going live on FEB 7th and this time, we’ve got Jenn Quader, CEO of The Smart Agency, in the hot seat.
www.linkedin.com/eve...
1/3
With #recruiting, #NIL deals, & fiscally powerful collectives, personal branding is no longer optional for #athletes—it’s a game-changer that sets them apart. #Athletes should build a foundation for long-term success beyond sports. Thoughts?
www.sandandshores.com/2025/02/04/y...
www.sandandshores.com/2025/02/04/y...
February 4, 2025 at 10:54 PM
With #recruiting, #NIL deals, & fiscally powerful collectives, personal branding is no longer optional for #athletes—it’s a game-changer that sets them apart. #Athletes should build a foundation for long-term success beyond sports. Thoughts?
www.sandandshores.com/2025/02/04/y...
www.sandandshores.com/2025/02/04/y...
Reposted by Tonya McKenzie
Corps of Engineers Begins Phase 2 of Debris Removal in Los Angeles Wildfire Recovery recovery.lacounty.gov/2025/02/04/c...
February 4, 2025 at 10:44 PM
Corps of Engineers Begins Phase 2 of Debris Removal in Los Angeles Wildfire Recovery recovery.lacounty.gov/2025/02/04/c...
Reposted by Tonya McKenzie
I need Americans to hate this administration the way Kendrick hates Drake so they can actually stand a chance of surviving
February 3, 2025 at 8:09 PM
I need Americans to hate this administration the way Kendrick hates Drake so they can actually stand a chance of surviving
This collaboration with StartingPoint streamlines billing, workflow, and transparency for clients. I am all about solutions. This is a win!
What tech tools are you using to make your work-life easier and more efficient?
stories.prowly.com/378726-start...
techtools #AI #workflow
What tech tools are you using to make your work-life easier and more efficient?
stories.prowly.com/378726-start...
techtools #AI #workflow
StartingPoint Partnered with Triple Play Pay for Integrated Invoicing and Bill Payment
StartingPoint, an innovative AI-driven workflow automation management software for professional services companies and shared services teams, today announced an exciting new partnership with Triple Pl...
stories.prowly.com
February 3, 2025 at 6:38 PM
This collaboration with StartingPoint streamlines billing, workflow, and transparency for clients. I am all about solutions. This is a win!
What tech tools are you using to make your work-life easier and more efficient?
stories.prowly.com/378726-start...
techtools #AI #workflow
What tech tools are you using to make your work-life easier and more efficient?
stories.prowly.com/378726-start...
techtools #AI #workflow
Where are my #BlackOwnedBrands? Are you open to working with #athletes and #influencers?
If so, fill this out and let’s get started: bit.ly/BlackOwnedDa...
Check out the video & let me know your thoughts.
www.youtube.com/live/NaXi32S...
If so, fill this out and let’s get started: bit.ly/BlackOwnedDa...
Check out the video & let me know your thoughts.
www.youtube.com/live/NaXi32S...
January 30, 2025 at 8:21 PM
Where are my #BlackOwnedBrands? Are you open to working with #athletes and #influencers?
If so, fill this out and let’s get started: bit.ly/BlackOwnedDa...
Check out the video & let me know your thoughts.
www.youtube.com/live/NaXi32S...
If so, fill this out and let’s get started: bit.ly/BlackOwnedDa...
Check out the video & let me know your thoughts.
www.youtube.com/live/NaXi32S...
WE (Black folks) will not stand by and idly watch Karen Bass being maligned. I grateful for the opportunity to contribute but would prefer that it not even come to this.
blacklove.com/l-a-mayor-ka...
blacklove.com/l-a-mayor-ka...
January 28, 2025 at 5:12 PM
WE (Black folks) will not stand by and idly watch Karen Bass being maligned. I grateful for the opportunity to contribute but would prefer that it not even come to this.
blacklove.com/l-a-mayor-ka...
blacklove.com/l-a-mayor-ka...
Breaking: Congress has officially rebranded itself as a reality show.
Working title: "Survivor: Washington D.C." — Let's see who survives this. Who you got?
Working title: "Survivor: Washington D.C." — Let's see who survives this. Who you got?
January 28, 2025 at 1:15 AM
Breaking: Congress has officially rebranded itself as a reality show.
Working title: "Survivor: Washington D.C." — Let's see who survives this. Who you got?
Working title: "Survivor: Washington D.C." — Let's see who survives this. Who you got?