Tom Bilyeu
@tombilyeu.bsky.social
Co-Founded Quest Nutrition ➡️ Sold It For $1B ➡️ CEO at Impact Theory | Posts showing you how I did it.👇
That's why I'm hosting a masterclass where I'll show you:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
February 24, 2025 at 2:00 PM
That's why I'm hosting a masterclass where I'll show you:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
Most businesses try to copy-paste tactics that worked for someone else.
But once you’ve built a business beyond $1M, your problems don’t have cookie-cutter solutions.
Typically, you have no clue where to even begin.
But once you’ve built a business beyond $1M, your problems don’t have cookie-cutter solutions.
Typically, you have no clue where to even begin.
February 24, 2025 at 2:00 PM
Most businesses try to copy-paste tactics that worked for someone else.
But once you’ve built a business beyond $1M, your problems don’t have cookie-cutter solutions.
Typically, you have no clue where to even begin.
But once you’ve built a business beyond $1M, your problems don’t have cookie-cutter solutions.
Typically, you have no clue where to even begin.
Novel Problems Demand Novel Solutions
You need to understand the nature of a problem, not think by analogy.
There is not a single problem where the right set of questions won't lead you to the right answer.
If you can't solve novel problems, all you can do is copy.
You need to understand the nature of a problem, not think by analogy.
There is not a single problem where the right set of questions won't lead you to the right answer.
If you can't solve novel problems, all you can do is copy.
February 24, 2025 at 2:00 PM
Novel Problems Demand Novel Solutions
You need to understand the nature of a problem, not think by analogy.
There is not a single problem where the right set of questions won't lead you to the right answer.
If you can't solve novel problems, all you can do is copy.
You need to understand the nature of a problem, not think by analogy.
There is not a single problem where the right set of questions won't lead you to the right answer.
If you can't solve novel problems, all you can do is copy.
Live In Your Finance
If you’re not, you’re committing suicide on an installment plan.
You’re metric will reveal:
• What's working
• What's failing
• Where to focus
• When to pivot
Data should drive every single decision in your business, not intuition.
If you’re not, you’re committing suicide on an installment plan.
You’re metric will reveal:
• What's working
• What's failing
• Where to focus
• When to pivot
Data should drive every single decision in your business, not intuition.
February 24, 2025 at 2:00 PM
Live In Your Finance
If you’re not, you’re committing suicide on an installment plan.
You’re metric will reveal:
• What's working
• What's failing
• Where to focus
• When to pivot
Data should drive every single decision in your business, not intuition.
If you’re not, you’re committing suicide on an installment plan.
You’re metric will reveal:
• What's working
• What's failing
• Where to focus
• When to pivot
Data should drive every single decision in your business, not intuition.
Goals Make Demands
Set hyper-specific targets.
Don't say: "I want more money."
Say: "$1M in profit by December 31st, 2025 from building my YouTube channel."
Without specific goals, you waste energy moving in unclear directions.
Set hyper-specific targets.
Don't say: "I want more money."
Say: "$1M in profit by December 31st, 2025 from building my YouTube channel."
Without specific goals, you waste energy moving in unclear directions.
February 24, 2025 at 2:00 PM
Goals Make Demands
Set hyper-specific targets.
Don't say: "I want more money."
Say: "$1M in profit by December 31st, 2025 from building my YouTube channel."
Without specific goals, you waste energy moving in unclear directions.
Set hyper-specific targets.
Don't say: "I want more money."
Say: "$1M in profit by December 31st, 2025 from building my YouTube channel."
Without specific goals, you waste energy moving in unclear directions.
Become Obsessed With Learning
Create a culture of experimentation in your work and life.
The more you experiment, the more you'll fail—and the more you'll learn.
Failure is the cost of entry for success and you can't have one without the other.
Create a culture of experimentation in your work and life.
The more you experiment, the more you'll fail—and the more you'll learn.
Failure is the cost of entry for success and you can't have one without the other.
February 24, 2025 at 2:00 PM
Become Obsessed With Learning
Create a culture of experimentation in your work and life.
The more you experiment, the more you'll fail—and the more you'll learn.
Failure is the cost of entry for success and you can't have one without the other.
Create a culture of experimentation in your work and life.
The more you experiment, the more you'll fail—and the more you'll learn.
Failure is the cost of entry for success and you can't have one without the other.
Let People Dent The Car
You can’t go from 7 to 8 figures alone.
Trust your team to make decisions, make mistakes, and make it right.
Most issues won’t “total the car,” so let your team figure it out.
If you can’t let go of the little things, you will never have time for big things.
You can’t go from 7 to 8 figures alone.
Trust your team to make decisions, make mistakes, and make it right.
Most issues won’t “total the car,” so let your team figure it out.
If you can’t let go of the little things, you will never have time for big things.
February 24, 2025 at 2:00 PM
Let People Dent The Car
You can’t go from 7 to 8 figures alone.
Trust your team to make decisions, make mistakes, and make it right.
Most issues won’t “total the car,” so let your team figure it out.
If you can’t let go of the little things, you will never have time for big things.
You can’t go from 7 to 8 figures alone.
Trust your team to make decisions, make mistakes, and make it right.
Most issues won’t “total the car,” so let your team figure it out.
If you can’t let go of the little things, you will never have time for big things.
Question Everything You Spend Money On
Never do something just because you've always done it.
Use zero-based budgeting - make everything justify its existence.
Pull money away from failures and pour it into what's profitable.
Never do something just because you've always done it.
Use zero-based budgeting - make everything justify its existence.
Pull money away from failures and pour it into what's profitable.
February 24, 2025 at 2:00 PM
Question Everything You Spend Money On
Never do something just because you've always done it.
Use zero-based budgeting - make everything justify its existence.
Pull money away from failures and pour it into what's profitable.
Never do something just because you've always done it.
Use zero-based budgeting - make everything justify its existence.
Pull money away from failures and pour it into what's profitable.
There Are No Solutions, Only Trade-Offs
There will always be more than one path to go down.
But you must be decisive and execute with everything you have.
Only new data should force a pivot—not doubt, not FOMO, not family pressure.
A perfect solution does not exist.
There will always be more than one path to go down.
But you must be decisive and execute with everything you have.
Only new data should force a pivot—not doubt, not FOMO, not family pressure.
A perfect solution does not exist.
February 24, 2025 at 2:00 PM
There Are No Solutions, Only Trade-Offs
There will always be more than one path to go down.
But you must be decisive and execute with everything you have.
Only new data should force a pivot—not doubt, not FOMO, not family pressure.
A perfect solution does not exist.
There will always be more than one path to go down.
But you must be decisive and execute with everything you have.
Only new data should force a pivot—not doubt, not FOMO, not family pressure.
A perfect solution does not exist.
P.S. In 56 hours, I'm hosting a masterclass where I'll break down:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
February 23, 2025 at 2:01 PM
P.S. In 56 hours, I'm hosting a masterclass where I'll break down:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
Remember: Perfect accuracy is the enemy of good decisions.
The FAST system isn't about getting every decimal right.
It's about making confident moves with "good enough" data in real-time.
Because speed beats perfection in business every single time.
The FAST system isn't about getting every decimal right.
It's about making confident moves with "good enough" data in real-time.
Because speed beats perfection in business every single time.
February 23, 2025 at 2:01 PM
Remember: Perfect accuracy is the enemy of good decisions.
The FAST system isn't about getting every decimal right.
It's about making confident moves with "good enough" data in real-time.
Because speed beats perfection in business every single time.
The FAST system isn't about getting every decimal right.
It's about making confident moves with "good enough" data in real-time.
Because speed beats perfection in business every single time.
Step 4: Transform
Let this data fuel team discussions.
At least once a week, run a 30-minute meeting:
• 10min: Report numbers
• 10min: Diagnose issues
• 10min: Make 2-3 decisions
Then, revisit those decisions in next week's dashboard.
Let this data fuel team discussions.
At least once a week, run a 30-minute meeting:
• 10min: Report numbers
• 10min: Diagnose issues
• 10min: Make 2-3 decisions
Then, revisit those decisions in next week's dashboard.
February 23, 2025 at 2:01 PM
Step 4: Transform
Let this data fuel team discussions.
At least once a week, run a 30-minute meeting:
• 10min: Report numbers
• 10min: Diagnose issues
• 10min: Make 2-3 decisions
Then, revisit those decisions in next week's dashboard.
Let this data fuel team discussions.
At least once a week, run a 30-minute meeting:
• 10min: Report numbers
• 10min: Diagnose issues
• 10min: Make 2-3 decisions
Then, revisit those decisions in next week's dashboard.
Step 3: Sync
Give context to your numbers — a 12% margin means nothing without context.
Compare each metric against:
• Your 90-day baseline
• Your targets/budget
• Industry averages
This shows exactly where to investigate and adjust.
Give context to your numbers — a 12% margin means nothing without context.
Compare each metric against:
• Your 90-day baseline
• Your targets/budget
• Industry averages
This shows exactly where to investigate and adjust.
February 23, 2025 at 2:01 PM
Step 3: Sync
Give context to your numbers — a 12% margin means nothing without context.
Compare each metric against:
• Your 90-day baseline
• Your targets/budget
• Industry averages
This shows exactly where to investigate and adjust.
Give context to your numbers — a 12% margin means nothing without context.
Compare each metric against:
• Your 90-day baseline
• Your targets/budget
• Industry averages
This shows exactly where to investigate and adjust.
Work with each department to identify their 2-3 most predictive metrics.
Example for sales:
• Demos booked
• Deal size
• Weeks to close
Place these next to your lagging indicators.
Example for sales:
• Demos booked
• Deal size
• Weeks to close
Place these next to your lagging indicators.
February 23, 2025 at 2:01 PM
Work with each department to identify their 2-3 most predictive metrics.
Example for sales:
• Demos booked
• Deal size
• Weeks to close
Place these next to your lagging indicators.
Example for sales:
• Demos booked
• Deal size
• Weeks to close
Place these next to your lagging indicators.
Step 2: Anticipate
Most founders stare at lagging indicators (revenue, profit).
That's like driving by looking in the rearview mirror.
Instead, track leading indicators:
• Leads in pipeline
• Customer satisfaction
• Social media follower growth
Most founders stare at lagging indicators (revenue, profit).
That's like driving by looking in the rearview mirror.
Instead, track leading indicators:
• Leads in pipeline
• Customer satisfaction
• Social media follower growth
February 23, 2025 at 2:01 PM
Step 2: Anticipate
Most founders stare at lagging indicators (revenue, profit).
That's like driving by looking in the rearview mirror.
Instead, track leading indicators:
• Leads in pipeline
• Customer satisfaction
• Social media follower growth
Most founders stare at lagging indicators (revenue, profit).
That's like driving by looking in the rearview mirror.
Instead, track leading indicators:
• Leads in pipeline
• Customer satisfaction
• Social media follower growth
The key to Focus is ruthless simplification.
Your dashboard should show your business health in 30 seconds flat.
If you need more time to understand the numbers, you're tracking the wrong metrics.
Think of it as your business cockpit.
Your dashboard should show your business health in 30 seconds flat.
If you need more time to understand the numbers, you're tracking the wrong metrics.
Think of it as your business cockpit.
February 23, 2025 at 2:01 PM
The key to Focus is ruthless simplification.
Your dashboard should show your business health in 30 seconds flat.
If you need more time to understand the numbers, you're tracking the wrong metrics.
Think of it as your business cockpit.
Your dashboard should show your business health in 30 seconds flat.
If you need more time to understand the numbers, you're tracking the wrong metrics.
Think of it as your business cockpit.
Step 1: Focus
Build a 30-second dashboard. Create 3 tabs in a spreadsheet:
• Inflows (revenue streams)
• Outflows (expenses)
• Summary (key metrics)
Create a column for each of your 5-10 most critical metrics.
Your summary should track: Revenue, Margins, Cash, CAC, LTV, MRR, and Churn.
Build a 30-second dashboard. Create 3 tabs in a spreadsheet:
• Inflows (revenue streams)
• Outflows (expenses)
• Summary (key metrics)
Create a column for each of your 5-10 most critical metrics.
Your summary should track: Revenue, Margins, Cash, CAC, LTV, MRR, and Churn.
February 23, 2025 at 2:01 PM
Step 1: Focus
Build a 30-second dashboard. Create 3 tabs in a spreadsheet:
• Inflows (revenue streams)
• Outflows (expenses)
• Summary (key metrics)
Create a column for each of your 5-10 most critical metrics.
Your summary should track: Revenue, Margins, Cash, CAC, LTV, MRR, and Churn.
Build a 30-second dashboard. Create 3 tabs in a spreadsheet:
• Inflows (revenue streams)
• Outflows (expenses)
• Summary (key metrics)
Create a column for each of your 5-10 most critical metrics.
Your summary should track: Revenue, Margins, Cash, CAC, LTV, MRR, and Churn.
The FAST system has 4 components:
• Focus: Simple dashboards with 5-10 key metrics
• Anticipate: Track leading indicators
• Sync: Compare against benchmarks
• Transform: Convert data to action
Let me break down each step:
• Focus: Simple dashboards with 5-10 key metrics
• Anticipate: Track leading indicators
• Sync: Compare against benchmarks
• Transform: Convert data to action
Let me break down each step:
February 23, 2025 at 2:01 PM
The FAST system has 4 components:
• Focus: Simple dashboards with 5-10 key metrics
• Anticipate: Track leading indicators
• Sync: Compare against benchmarks
• Transform: Convert data to action
Let me break down each step:
• Focus: Simple dashboards with 5-10 key metrics
• Anticipate: Track leading indicators
• Sync: Compare against benchmarks
• Transform: Convert data to action
Let me break down each step:
Click here to learn the Physics of Progress in a free masterclass:
https://buff.ly/432Am4I
https://buff.ly/432Am4I
February 22, 2025 at 6:01 PM
Click here to learn the Physics of Progress in a free masterclass:
https://buff.ly/432Am4I
https://buff.ly/432Am4I
P.S. In 80 hours, I'm hosting a masterclass where I'll break down:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
Tom Bilyeu - Live Masterclass
Live Masterclass with Tom Bilyeu | Double Your Revenue Masterclass
tombilyeu.com
February 22, 2025 at 2:01 PM
P.S. In 80 hours, I'm hosting a masterclass where I'll break down:
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
1. The framework we used to scale Quest from $0 to $1B
2. How to build a problem-solving engine to reach your goals systematically
Want to register (for free)?
https://buff.ly/432Am4I
Here's the paradox:
Business IS complex. The marketplace IS chaotic.
But believing in complexity doesn't serve you.
Complexity is the actual terrain of business. Simplicity is your map to this terrain.
Choose your path. Then commit fully.
Business IS complex. The marketplace IS chaotic.
But believing in complexity doesn't serve you.
Complexity is the actual terrain of business. Simplicity is your map to this terrain.
Choose your path. Then commit fully.
February 22, 2025 at 2:01 PM
Here's the paradox:
Business IS complex. The marketplace IS chaotic.
But believing in complexity doesn't serve you.
Complexity is the actual terrain of business. Simplicity is your map to this terrain.
Choose your path. Then commit fully.
Business IS complex. The marketplace IS chaotic.
But believing in complexity doesn't serve you.
Complexity is the actual terrain of business. Simplicity is your map to this terrain.
Choose your path. Then commit fully.
Step 6: SMASH the Button
Don't gently make the decision. SMASH it.
Half-measures create half-results. Once you choose, commit fully.
Unless new data forces you to pivot, you cannot change your mind.
Don't gently make the decision. SMASH it.
Half-measures create half-results. Once you choose, commit fully.
Unless new data forces you to pivot, you cannot change your mind.
February 22, 2025 at 2:01 PM
Step 6: SMASH the Button
Don't gently make the decision. SMASH it.
Half-measures create half-results. Once you choose, commit fully.
Unless new data forces you to pivot, you cannot change your mind.
Don't gently make the decision. SMASH it.
Half-measures create half-results. Once you choose, commit fully.
Unless new data forces you to pivot, you cannot change your mind.