Tom Bilyeu
@tombilyeu.bsky.social
Co-Founded Quest Nutrition ➡️ Sold It For $1B ➡️ CEO at Impact Theory | Posts showing you how I did it.👇
I’m 48.
Over the last 14 years, I've sold Quest for $1B, built 3 multi-million dollar businesses, and scaled my media company to over 1 billion views.
7 principles every entrepreneur struggling to scale needs to hear:
Over the last 14 years, I've sold Quest for $1B, built 3 multi-million dollar businesses, and scaled my media company to over 1 billion views.
7 principles every entrepreneur struggling to scale needs to hear:
February 24, 2025 at 2:00 PM
I’m 48.
Over the last 14 years, I've sold Quest for $1B, built 3 multi-million dollar businesses, and scaled my media company to over 1 billion views.
7 principles every entrepreneur struggling to scale needs to hear:
Over the last 14 years, I've sold Quest for $1B, built 3 multi-million dollar businesses, and scaled my media company to over 1 billion views.
7 principles every entrepreneur struggling to scale needs to hear:
We built Quest Nutrition to $1B without perfect financial data.
Sadly, most founders think they need complete accuracy to make decisions.
Here's the system we used to grow 57,000% in 3 years with “good enough” data:
Sadly, most founders think they need complete accuracy to make decisions.
Here's the system we used to grow 57,000% in 3 years with “good enough” data:
February 23, 2025 at 2:01 PM
We built Quest Nutrition to $1B without perfect financial data.
Sadly, most founders think they need complete accuracy to make decisions.
Here's the system we used to grow 57,000% in 3 years with “good enough” data:
Sadly, most founders think they need complete accuracy to make decisions.
Here's the system we used to grow 57,000% in 3 years with “good enough” data:
You need extreme clarity to build a business.
February 22, 2025 at 6:01 PM
You need extreme clarity to build a business.
Most entrepreneurs think complex problems need complex solutions.
After coaching 1000+ founders, I can tell you this is dead wrong.
Here's the framework we used at Quest to make complex decisions (simple):
After coaching 1000+ founders, I can tell you this is dead wrong.
Here's the framework we used at Quest to make complex decisions (simple):
February 22, 2025 at 2:01 PM
Most entrepreneurs think complex problems need complex solutions.
After coaching 1000+ founders, I can tell you this is dead wrong.
Here's the framework we used at Quest to make complex decisions (simple):
After coaching 1000+ founders, I can tell you this is dead wrong.
Here's the framework we used at Quest to make complex decisions (simple):
Recently, I watched two co-founders hit a wall at $2.1M.
It wasn’t because of their market OR their competition.
But because their goals weren't demanding enough transformation.
Their identity was the bottleneck.
It wasn’t because of their market OR their competition.
But because their goals weren't demanding enough transformation.
Their identity was the bottleneck.
February 20, 2025 at 2:24 PM
Recently, I watched two co-founders hit a wall at $2.1M.
It wasn’t because of their market OR their competition.
But because their goals weren't demanding enough transformation.
Their identity was the bottleneck.
It wasn’t because of their market OR their competition.
But because their goals weren't demanding enough transformation.
Their identity was the bottleneck.
Tony Robbins once said:
“Setting goals is the first step in turning the invisible into the visible.”
Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol):
“Setting goals is the first step in turning the invisible into the visible.”
Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol):
February 20, 2025 at 2:24 PM
Tony Robbins once said:
“Setting goals is the first step in turning the invisible into the visible.”
Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol):
“Setting goals is the first step in turning the invisible into the visible.”
Here’s the goal-setting framework I used to build a $1,000,000,000 company (The Zero-Based Identity Protocol):
Know Your Goal (KYG)
Even the world's best GPS is worthless without a destination.
Many business problems stem from "invisible goals" leaders haven't acknowledged.
Define your goal in one sentence. Be ruthlessly specific.
Even the world's best GPS is worthless without a destination.
Many business problems stem from "invisible goals" leaders haven't acknowledged.
Define your goal in one sentence. Be ruthlessly specific.
February 19, 2025 at 2:00 PM
Know Your Goal (KYG)
Even the world's best GPS is worthless without a destination.
Many business problems stem from "invisible goals" leaders haven't acknowledged.
Define your goal in one sentence. Be ruthlessly specific.
Even the world's best GPS is worthless without a destination.
Many business problems stem from "invisible goals" leaders haven't acknowledged.
Define your goal in one sentence. Be ruthlessly specific.
I've built 3 multi-million dollar companies and exited Quest for $1 billion.
Here's what I learned about problem-solving that nobody talks about:
Here's what I learned about problem-solving that nobody talks about:
February 19, 2025 at 2:00 PM
I've built 3 multi-million dollar companies and exited Quest for $1 billion.
Here's what I learned about problem-solving that nobody talks about:
Here's what I learned about problem-solving that nobody talks about:
Elon Musk used this mental model to build 6 billion-dollar companies.
Not just Musk— it helped Bezos build Amazon & Feyman win a Nobel Prize.
Here's what it is (Hint: it isn’t taught at Harvard)... 🧵
Not just Musk— it helped Bezos build Amazon & Feyman win a Nobel Prize.
Here's what it is (Hint: it isn’t taught at Harvard)... 🧵
February 14, 2025 at 2:02 PM
Elon Musk used this mental model to build 6 billion-dollar companies.
Not just Musk— it helped Bezos build Amazon & Feyman win a Nobel Prize.
Here's what it is (Hint: it isn’t taught at Harvard)... 🧵
Not just Musk— it helped Bezos build Amazon & Feyman win a Nobel Prize.
Here's what it is (Hint: it isn’t taught at Harvard)... 🧵
Step 2: Face The Truth About Quality
Here's a brutal truth some people need to hear:
If your content isn’t performing, it’s not because of the algorithm, posting times, or any other reason people like telling themselves…
It’s because the content isn’t good enough.
Here's a brutal truth some people need to hear:
If your content isn’t performing, it’s not because of the algorithm, posting times, or any other reason people like telling themselves…
It’s because the content isn’t good enough.
February 13, 2025 at 3:05 PM
Step 2: Face The Truth About Quality
Here's a brutal truth some people need to hear:
If your content isn’t performing, it’s not because of the algorithm, posting times, or any other reason people like telling themselves…
It’s because the content isn’t good enough.
Here's a brutal truth some people need to hear:
If your content isn’t performing, it’s not because of the algorithm, posting times, or any other reason people like telling themselves…
It’s because the content isn’t good enough.
Step 1: Fix Your Content
Most founders post ‘content’ for the sake of posting content.
But that won’t work. You must put meticulous effort into making sure your content delivers the same value as your paid product/service.
Everything must be connected in “straight lines.”
Most founders post ‘content’ for the sake of posting content.
But that won’t work. You must put meticulous effort into making sure your content delivers the same value as your paid product/service.
Everything must be connected in “straight lines.”
February 13, 2025 at 3:04 PM
Step 1: Fix Your Content
Most founders post ‘content’ for the sake of posting content.
But that won’t work. You must put meticulous effort into making sure your content delivers the same value as your paid product/service.
Everything must be connected in “straight lines.”
Most founders post ‘content’ for the sake of posting content.
But that won’t work. You must put meticulous effort into making sure your content delivers the same value as your paid product/service.
Everything must be connected in “straight lines.”
This one concept determines how fast your business can grow:
Time-to-revenue.
Unfortunately, most founders get this completely wrong.
Here's my 6-step system to 10x this metric (by leveraging content):
Time-to-revenue.
Unfortunately, most founders get this completely wrong.
Here's my 6-step system to 10x this metric (by leveraging content):
February 13, 2025 at 3:04 PM
This one concept determines how fast your business can grow:
Time-to-revenue.
Unfortunately, most founders get this completely wrong.
Here's my 6-step system to 10x this metric (by leveraging content):
Time-to-revenue.
Unfortunately, most founders get this completely wrong.
Here's my 6-step system to 10x this metric (by leveraging content):
The Validation Void
Founders fall in love with their solutions before understanding the problem.
They spend months perfecting ideas in isolation, treating assumptions as facts.
But ideas are just theories until tested in the real world.
Founders fall in love with their solutions before understanding the problem.
They spend months perfecting ideas in isolation, treating assumptions as facts.
But ideas are just theories until tested in the real world.
February 6, 2025 at 2:00 PM
The Validation Void
Founders fall in love with their solutions before understanding the problem.
They spend months perfecting ideas in isolation, treating assumptions as facts.
But ideas are just theories until tested in the real world.
Founders fall in love with their solutions before understanding the problem.
They spend months perfecting ideas in isolation, treating assumptions as facts.
But ideas are just theories until tested in the real world.
Frame Blindness
Most founders get trapped in someone else's playbook.
They copy tactics that worked for others without understanding the underlying physics.
But markets evolve. What worked yesterday won't work tomorrow.
Success requires a framework to solve problems nobody has ever seen before.
Most founders get trapped in someone else's playbook.
They copy tactics that worked for others without understanding the underlying physics.
But markets evolve. What worked yesterday won't work tomorrow.
Success requires a framework to solve problems nobody has ever seen before.
February 6, 2025 at 2:00 PM
Frame Blindness
Most founders get trapped in someone else's playbook.
They copy tactics that worked for others without understanding the underlying physics.
But markets evolve. What worked yesterday won't work tomorrow.
Success requires a framework to solve problems nobody has ever seen before.
Most founders get trapped in someone else's playbook.
They copy tactics that worked for others without understanding the underlying physics.
But markets evolve. What worked yesterday won't work tomorrow.
Success requires a framework to solve problems nobody has ever seen before.
1 in 4 businesses die in the first 12 months.
Over 14 years, I've performed 1000+ 'business autopsies', and I’ve noticed the cause of death is almost always the same.
Here are the 5 silent killers every entrepreneur must know:
Over 14 years, I've performed 1000+ 'business autopsies', and I’ve noticed the cause of death is almost always the same.
Here are the 5 silent killers every entrepreneur must know:
February 6, 2025 at 2:00 PM
1 in 4 businesses die in the first 12 months.
Over 14 years, I've performed 1000+ 'business autopsies', and I’ve noticed the cause of death is almost always the same.
Here are the 5 silent killers every entrepreneur must know:
Over 14 years, I've performed 1000+ 'business autopsies', and I’ve noticed the cause of death is almost always the same.
Here are the 5 silent killers every entrepreneur must know:
Promoting from Within
Promoting from within boosts morale. Employees see hard work rewarded.
But never compromise on talent. Putting the wrong person in a role hurts everyone.
Promote when you can, but prioritize putting the right people in the right places.
Promoting from within boosts morale. Employees see hard work rewarded.
But never compromise on talent. Putting the wrong person in a role hurts everyone.
Promote when you can, but prioritize putting the right people in the right places.
February 4, 2025 at 2:00 PM
Promoting from Within
Promoting from within boosts morale. Employees see hard work rewarded.
But never compromise on talent. Putting the wrong person in a role hurts everyone.
Promote when you can, but prioritize putting the right people in the right places.
Promoting from within boosts morale. Employees see hard work rewarded.
But never compromise on talent. Putting the wrong person in a role hurts everyone.
Promote when you can, but prioritize putting the right people in the right places.
Clear KPIs
Set clear expectations with KPIs tied to company goals.
KPIs show employees what success looks like in their role.
They remove ambiguity and emotion from performance evaluations.
KPIs are your north star.
Set clear expectations with KPIs tied to company goals.
KPIs show employees what success looks like in their role.
They remove ambiguity and emotion from performance evaluations.
KPIs are your north star.
February 4, 2025 at 2:00 PM
Clear KPIs
Set clear expectations with KPIs tied to company goals.
KPIs show employees what success looks like in their role.
They remove ambiguity and emotion from performance evaluations.
KPIs are your north star.
Set clear expectations with KPIs tied to company goals.
KPIs show employees what success looks like in their role.
They remove ambiguity and emotion from performance evaluations.
KPIs are your north star.
Clarity vs. Performance
You owe your employees clarity, they owe you performance.
Clearly communicate expectations to your team. Be specific about goals and success metrics.
In return, hold employees accountable for results.
You owe your employees clarity, they owe you performance.
Clearly communicate expectations to your team. Be specific about goals and success metrics.
In return, hold employees accountable for results.
February 4, 2025 at 2:00 PM
Clarity vs. Performance
You owe your employees clarity, they owe you performance.
Clearly communicate expectations to your team. Be specific about goals and success metrics.
In return, hold employees accountable for results.
You owe your employees clarity, they owe you performance.
Clearly communicate expectations to your team. Be specific about goals and success metrics.
In return, hold employees accountable for results.
The wrong hire will kill your business.
Here’s what 1000+ taught me about attracting and retaining talent:
Here’s what 1000+ taught me about attracting and retaining talent:
February 4, 2025 at 2:00 PM
The wrong hire will kill your business.
Here’s what 1000+ taught me about attracting and retaining talent:
Here’s what 1000+ taught me about attracting and retaining talent:
Analyze Each Failure
Ask yourself:
• What went wrong?
• What can I learn?
• How can I improve?
Create a "Failure Log" to document insights and track your growth.
Failure is feedback—use it to level up.
Ask yourself:
• What went wrong?
• What can I learn?
• How can I improve?
Create a "Failure Log" to document insights and track your growth.
Failure is feedback—use it to level up.
February 3, 2025 at 2:02 PM
Analyze Each Failure
Ask yourself:
• What went wrong?
• What can I learn?
• How can I improve?
Create a "Failure Log" to document insights and track your growth.
Failure is feedback—use it to level up.
Ask yourself:
• What went wrong?
• What can I learn?
• How can I improve?
Create a "Failure Log" to document insights and track your growth.
Failure is feedback—use it to level up.
Set "Failure Goals"
Aim to fail a certain number of times each month.
For example:
• 10 rejections
• 5 failed experiments
• 3 "no's" from clients
If you're not failing, you're not trying hard enough.
Failure is a sign of ambition.
Aim to fail a certain number of times each month.
For example:
• 10 rejections
• 5 failed experiments
• 3 "no's" from clients
If you're not failing, you're not trying hard enough.
Failure is a sign of ambition.
February 3, 2025 at 2:01 PM
Set "Failure Goals"
Aim to fail a certain number of times each month.
For example:
• 10 rejections
• 5 failed experiments
• 3 "no's" from clients
If you're not failing, you're not trying hard enough.
Failure is a sign of ambition.
Aim to fail a certain number of times each month.
For example:
• 10 rejections
• 5 failed experiments
• 3 "no's" from clients
If you're not failing, you're not trying hard enough.
Failure is a sign of ambition.
Reframe Failure
See it as a data point, not a reflection of your worth.
Each failure is a stepping stone to success, not a dead end.
When you fail, ask yourself: "What did this teach me?
Embrace it as an essential part of your growth journey.
See it as a data point, not a reflection of your worth.
Each failure is a stepping stone to success, not a dead end.
When you fail, ask yourself: "What did this teach me?
Embrace it as an essential part of your growth journey.
February 3, 2025 at 2:00 PM
Reframe Failure
See it as a data point, not a reflection of your worth.
Each failure is a stepping stone to success, not a dead end.
When you fail, ask yourself: "What did this teach me?
Embrace it as an essential part of your growth journey.
See it as a data point, not a reflection of your worth.
Each failure is a stepping stone to success, not a dead end.
When you fail, ask yourself: "What did this teach me?
Embrace it as an essential part of your growth journey.
Harsh truth:
Failure is the most information-rich data stream on Earth.
Here’s how you can embrace failure to achieve lasting success:
Failure is the most information-rich data stream on Earth.
Here’s how you can embrace failure to achieve lasting success:
February 3, 2025 at 2:00 PM
Harsh truth:
Failure is the most information-rich data stream on Earth.
Here’s how you can embrace failure to achieve lasting success:
Failure is the most information-rich data stream on Earth.
Here’s how you can embrace failure to achieve lasting success:
Obsess Over High-Value Skills
“Learn to sell, learn to build. If you can do both, you will be unstoppable.”
Become addicted to learning how to:
• Create undeniable value
• Make that value obvious to the world
One skill makes you valuable. Both skills make you wealthy.
“Learn to sell, learn to build. If you can do both, you will be unstoppable.”
Become addicted to learning how to:
• Create undeniable value
• Make that value obvious to the world
One skill makes you valuable. Both skills make you wealthy.
February 2, 2025 at 2:02 PM
Obsess Over High-Value Skills
“Learn to sell, learn to build. If you can do both, you will be unstoppable.”
Become addicted to learning how to:
• Create undeniable value
• Make that value obvious to the world
One skill makes you valuable. Both skills make you wealthy.
“Learn to sell, learn to build. If you can do both, you will be unstoppable.”
Become addicted to learning how to:
• Create undeniable value
• Make that value obvious to the world
One skill makes you valuable. Both skills make you wealthy.
Leverage Is A Force Multiplier
“It doesn’t take money to make money, it takes leverage to make money.”
Everyone sees the obvious levers: code, content, capital.
But the hidden lever is judgment - knowing which lever to pull.
Poor judgment turns leverage into a weapon against yourself.
“It doesn’t take money to make money, it takes leverage to make money.”
Everyone sees the obvious levers: code, content, capital.
But the hidden lever is judgment - knowing which lever to pull.
Poor judgment turns leverage into a weapon against yourself.
February 2, 2025 at 2:01 PM
Leverage Is A Force Multiplier
“It doesn’t take money to make money, it takes leverage to make money.”
Everyone sees the obvious levers: code, content, capital.
But the hidden lever is judgment - knowing which lever to pull.
Poor judgment turns leverage into a weapon against yourself.
“It doesn’t take money to make money, it takes leverage to make money.”
Everyone sees the obvious levers: code, content, capital.
But the hidden lever is judgment - knowing which lever to pull.
Poor judgment turns leverage into a weapon against yourself.