Tom Basgil
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tombasgil.com
Tom Basgil
@tombasgil.com
Growth Marketing for B2B tech startups + enterprises.

Dog dad, nerd, & spoonie serving lead gen and freelancing insights.

he/him 🌈
Stepped into a new CMO or VP of Marketing role at a rapidly scaling B2B tech? First off, congratulations. 🎉

Now let's talk about that 90-day pressure cooker you just stepped into. ⏰
June 30, 2025 at 1:24 PM
What's the future of B2B marketing?

Tactically:
👂 Social Listening
🗣️ Employee Advocacy

Strategically:
💪 Authenticity

These insights still hold true in 2025.

Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...
April 15, 2025 at 3:43 PM
Day 1 of the morning routine that changed my life. ☀️

I start my morning in a suffocating panic, an octopus stuck to my face...

Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video.

(If you don't get the reference, check out what sparked this meme below.)
March 31, 2025 at 3:43 PM
One of the most underrated social media metrics in the B2B space?

Engagement rate. 📊

Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures.

That makes sense on a surface level.

After all, marketing's ultimate goal is increasing revenue. 💸
March 17, 2025 at 1:14 PM
If you're not using social listening, you're missing out. ❌

Social listening is the art and science of analyzing trends on social.

It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more.

So, are you listening?
March 4, 2025 at 7:56 PM