Tom Basgil
@tombasgil.com
Growth Marketing for B2B tech startups + enterprises.
Dog dad, nerd, & spoonie serving lead gen and freelancing insights.
he/him 🌈
Dog dad, nerd, & spoonie serving lead gen and freelancing insights.
he/him 🌈
They're optimizing for the 5% of people already in market while their competitors build mindshare with the other 95%.
Stop treating social like it doesn't matter. Your millennial buyers are paying attention – even if you're not.
(Here's a pic from when I was 19 to show just how long ago that was.)
Stop treating social like it doesn't matter. Your millennial buyers are paying attention – even if you're not.
(Here's a pic from when I was 19 to show just how long ago that was.)
August 25, 2025 at 1:23 PM
They're optimizing for the 5% of people already in market while their competitors build mindshare with the other 95%.
Stop treating social like it doesn't matter. Your millennial buyers are paying attention – even if you're not.
(Here's a pic from when I was 19 to show just how long ago that was.)
Stop treating social like it doesn't matter. Your millennial buyers are paying attention – even if you're not.
(Here's a pic from when I was 19 to show just how long ago that was.)
“You need to go to the hospital right now. The emergency room is waiting for you."
Yes, this is a The Phone Call That Changed Everything story – 3 days late for Disability Pride Month.
I was working full-time at a tech PR agency when my body started doing something weird.
Yes, this is a The Phone Call That Changed Everything story – 3 days late for Disability Pride Month.
I was working full-time at a tech PR agency when my body started doing something weird.
August 4, 2025 at 1:23 PM
“You need to go to the hospital right now. The emergency room is waiting for you."
Yes, this is a The Phone Call That Changed Everything story – 3 days late for Disability Pride Month.
I was working full-time at a tech PR agency when my body started doing something weird.
Yes, this is a The Phone Call That Changed Everything story – 3 days late for Disability Pride Month.
I was working full-time at a tech PR agency when my body started doing something weird.
Thank you, Paula. Mocha loved being part of #FreelancePets.
The vet sent me this in the mail yesterday. Absolutely precious.
(And yes, my eyes are absolutely leaking.)
The vet sent me this in the mail yesterday. Absolutely precious.
(And yes, my eyes are absolutely leaking.)
July 24, 2025 at 3:48 PM
Thank you, Paula. Mocha loved being part of #FreelancePets.
The vet sent me this in the mail yesterday. Absolutely precious.
(And yes, my eyes are absolutely leaking.)
The vet sent me this in the mail yesterday. Absolutely precious.
(And yes, my eyes are absolutely leaking.)
Stepped into a new CMO or VP of Marketing role at a rapidly scaling B2B tech? First off, congratulations. 🎉
Now let's talk about that 90-day pressure cooker you just stepped into. ⏰
Now let's talk about that 90-day pressure cooker you just stepped into. ⏰
June 30, 2025 at 1:24 PM
Stepped into a new CMO or VP of Marketing role at a rapidly scaling B2B tech? First off, congratulations. 🎉
Now let's talk about that 90-day pressure cooker you just stepped into. ⏰
Now let's talk about that 90-day pressure cooker you just stepped into. ⏰
Are your competitors shaping the conversation – when you're not looking? 🚨
In fast-moving B2B tech like Cybersecurity, DevOps, FinTech, and AI, the sharpest brands aren't just pushing content.
They're listening. 👂
Here's what they're finding... 👇
In fast-moving B2B tech like Cybersecurity, DevOps, FinTech, and AI, the sharpest brands aren't just pushing content.
They're listening. 👂
Here's what they're finding... 👇
June 21, 2025 at 3:41 PM
Are your competitors shaping the conversation – when you're not looking? 🚨
In fast-moving B2B tech like Cybersecurity, DevOps, FinTech, and AI, the sharpest brands aren't just pushing content.
They're listening. 👂
Here's what they're finding... 👇
In fast-moving B2B tech like Cybersecurity, DevOps, FinTech, and AI, the sharpest brands aren't just pushing content.
They're listening. 👂
Here's what they're finding... 👇
Mocha supports #FreelanceFriends – but not enough to get up.
May 15, 2025 at 4:02 PM
Mocha supports #FreelanceFriends – but not enough to get up.
Submitted my application to be LGBTBE® Certified. 🏳️🌈
In a time when diversity, equity, and inclusion is under attack, it feels good to stand up and say:
"We're here. We're queer. Get used to it."
In a time when diversity, equity, and inclusion is under attack, it feels good to stand up and say:
"We're here. We're queer. Get used to it."
April 25, 2025 at 1:14 PM
Submitted my application to be LGBTBE® Certified. 🏳️🌈
In a time when diversity, equity, and inclusion is under attack, it feels good to stand up and say:
"We're here. We're queer. Get used to it."
In a time when diversity, equity, and inclusion is under attack, it feels good to stand up and say:
"We're here. We're queer. Get used to it."
✨ when someone says social media doesn't drive business results ✨
April 16, 2025 at 8:58 PM
✨ when someone says social media doesn't drive business results ✨
What's the future of B2B marketing?
Tactically:
👂 Social Listening
🗣️ Employee Advocacy
Strategically:
💪 Authenticity
These insights still hold true in 2025.
Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...
Tactically:
👂 Social Listening
🗣️ Employee Advocacy
Strategically:
💪 Authenticity
These insights still hold true in 2025.
Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...
April 15, 2025 at 3:43 PM
What's the future of B2B marketing?
Tactically:
👂 Social Listening
🗣️ Employee Advocacy
Strategically:
💪 Authenticity
These insights still hold true in 2025.
Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...
Tactically:
👂 Social Listening
🗣️ Employee Advocacy
Strategically:
💪 Authenticity
These insights still hold true in 2025.
Listen to the full podcast by Prohibition PR: www.embracingmarketingmistakes.co.uk/2206375/epis...
Day 1 of the morning routine that changed my life. ☀️
I start my morning in a suffocating panic, an octopus stuck to my face...
Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video.
(If you don't get the reference, check out what sparked this meme below.)
I start my morning in a suffocating panic, an octopus stuck to my face...
Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video.
(If you don't get the reference, check out what sparked this meme below.)
March 31, 2025 at 3:43 PM
Day 1 of the morning routine that changed my life. ☀️
I start my morning in a suffocating panic, an octopus stuck to my face...
Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video.
(If you don't get the reference, check out what sparked this meme below.)
I start my morning in a suffocating panic, an octopus stuck to my face...
Thank you, Ashton Hall and Saratoga Springs for not sponsoring this video.
(If you don't get the reference, check out what sparked this meme below.)
One of the most underrated social media metrics in the B2B space?
Engagement rate. 📊
Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures.
That makes sense on a surface level.
After all, marketing's ultimate goal is increasing revenue. 💸
Engagement rate. 📊
Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures.
That makes sense on a surface level.
After all, marketing's ultimate goal is increasing revenue. 💸
March 17, 2025 at 1:14 PM
One of the most underrated social media metrics in the B2B space?
Engagement rate. 📊
Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures.
That makes sense on a surface level.
After all, marketing's ultimate goal is increasing revenue. 💸
Engagement rate. 📊
Many of the business-to-business tech clients I've worked with focus on website clicks and lead captures.
That makes sense on a surface level.
After all, marketing's ultimate goal is increasing revenue. 💸
If you're not using social listening, you're missing out. ❌
Social listening is the art and science of analyzing trends on social.
It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more.
So, are you listening?
Social listening is the art and science of analyzing trends on social.
It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more.
So, are you listening?
March 4, 2025 at 7:56 PM
If you're not using social listening, you're missing out. ❌
Social listening is the art and science of analyzing trends on social.
It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more.
So, are you listening?
Social listening is the art and science of analyzing trends on social.
It helps you distill key recommendations for future campaigns, assess the market, identify brand threats, spy on competitors, and so much more.
So, are you listening?
Data centers are a public health hazard 💀 – and it's only going to get worse.
But it doesn't have to be that way!
Over the past 5 years, data centers in the U.S. have led to $5.4 billion in public health costs.
The rapid adoption of GenAI will only increase this – unless we adopt more #GreenTech.
But it doesn't have to be that way!
Over the past 5 years, data centers in the U.S. have led to $5.4 billion in public health costs.
The rapid adoption of GenAI will only increase this – unless we adopt more #GreenTech.
February 24, 2025 at 5:22 PM
Data centers are a public health hazard 💀 – and it's only going to get worse.
But it doesn't have to be that way!
Over the past 5 years, data centers in the U.S. have led to $5.4 billion in public health costs.
The rapid adoption of GenAI will only increase this – unless we adopt more #GreenTech.
But it doesn't have to be that way!
Over the past 5 years, data centers in the U.S. have led to $5.4 billion in public health costs.
The rapid adoption of GenAI will only increase this – unless we adopt more #GreenTech.