Screenshot of Toby G. Wong’s quote:
“Prepare leaders to act fast when truth is threatened. Deepfakes test trust faster than facts can catch up. Marketing and communications must co-lead to protect truth, credibility, and brand equity.”
Screenshot of Toby G. Wong’s quote:
“Prepare leaders to act fast when truth is threatened. Deepfakes test trust faster than facts can catch up. Marketing and communications must co-lead to protect truth, credibility, and brand equity.”
Screenshot of Forbes Expert Panel article “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025, featuring insights from Forbes Communications Council, including Board Director and Marketer Toby G. Wong.
Screenshot of Forbes Expert Panel article “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025, featuring insights from Forbes Communications Council, including Board Director and Marketer Toby G. Wong.
"... If you don't train it right the first time, negative perception could take years to change depending on LLM new model releases. Brand and communications should co-lead. This is brand and reputation governance in the age of AI.”
"... If you don't train it right the first time, negative perception could take years to change depending on LLM new model releases. Brand and communications should co-lead. This is brand and reputation governance in the age of AI.”
"GEO isn't an upgrade to SEO. It's a different game altogether as AI doesn't just find your brand but defines it. Once an LLM trains on your website, narrative and earned media presence, its definition of your brand and the AI's judgment that follows get locked in..."
"GEO isn't an upgrade to SEO. It's a different game altogether as AI doesn't just find your brand but defines it. Once an LLM trains on your website, narrative and earned media presence, its definition of your brand and the AI's judgment that follows get locked in..."
Ms. Toby Wong, of U.S.-based Toby Wong Consulting, comment is #8 in Forbes article. Titled “Establish Brand And Reputation Governance”. It reads:
Ms. Toby Wong, of U.S.-based Toby Wong Consulting, comment is #8 in Forbes article. Titled “Establish Brand And Reputation Governance”. It reads:
Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes by Rekha Thomas.
11 marketing experts share strategies to increase content being surfaced by GenAI models.
Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes by Rekha Thomas.
11 marketing experts share strategies to increase content being surfaced by GenAI models.