Toby Wong
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toby8wong.bsky.social
Toby Wong
@toby8wong.bsky.social
150 followers 240 following 130 posts
Mom | Board Director | Former Team USA CMO | Nike + Coca-Cola marketing alum | Forbes Councils| 🇺🇸🇨🇦
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toby8wong.bsky.social
When truth is threatened, leadership can’t wait for clarity. They must act.

Our Forbes Expert Panel in @forbes.com features experts sharing how organizations can prepare to respond quickly and protect trust in the age of deepfakes.

#BattlingDeepfakes
#ActFast
#DefendTruth
#CrisisAtSpeedOfSocial
Screenshot of the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Marketer Toby G. Wong, sharing how organizations can protect truth, credibility, and trust when misinformation and synthetic media spread faster than facts. Screenshot of input from Toby G. Wong, Board Director and Marketer at Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. Her contribution, “Prepare Leaders To Act Fast When Truth Is Threatened, is #10 and reads: “Crises must be treated as both commercial and narrative. Marketing and communications must co-lead by ensuring systems, processes and teams are in place to predict and detect disruption, validate truth and guide response. Deepfakes and AI content can erode reputation, brand equity, public trust and sales. Prepare leaders to act fast and with authority when trust and truth are under attack.”
November 10, 2025 at 8:36 PM
toby8wong.bsky.social
Short-form video in B2B can be powerful when it delivers value fast and is accessible to every buyer.

I contributed #5 in this Forbes Communications Council Expert Panel: bit.ly/3KdVk9v

#ShortFormVideo
#CaptionYourVideos
#AccessibleCommunications
#B2BMarketing
#ContentStrategy
#Forbes
Screenshot of the Forbes Communications Council Expert Panel article titled “19 Expert Tips for Leveraging Short Form Video for B2B Success,” published in Forbes on September 15, 2025. 19 marketing and communications experts from the Forbes Communications Council, including Board Director and Global Marketer, Ms. Toby G. Wong of US based Toby Wong Consulting, share strategies for using short form video to strengthen B2B engagement and business results. Screenshot of input from Board Director and Global Marketer, Ms. Toby G. Wong, of US based Toby Wong Consulting, in the Forbes Communications Council Expert Panel titled “19 Expert Tips for Leveraging Short Form Video for B2B Success.” Toby’s comment is number 5 and titled “Deliver Accessible Value Quickly.” The full quote reads: “In B2B, short form video must deliver value quickly: insights, ROI stats or demos to drive consensus and inform decisions. But speed without accessibility invites risk. Marketers should ensure their digital content exceeds accessibility standards like accurate, synced captions and audio descriptions so that all buyers with and without disabilities are informed and empowered to act.
November 4, 2025 at 4:10 PM
toby8wong.bsky.social
Forbes: The Future of Search with AI Is Here.

Heard of Generative Search Optimization (GEO)? AI adoption has changed Search forever.

Check-out @forbes.com Expert Panel by Rehka Thomas on how YOU can increase your content being surfaced by GenAI models. I’m #8.

#FutureOfSearch #GEO #SEO #Forbes
Screenshot of the Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes on October 22, 2025. Written by Rekha Thomas who leads the Content Marketing Group within Forbes Communications Council. 11 marketing experts from Forbes Communications Council including Board Director and Marketer Toby Wong share key strategies how marketers can increase content being surfaced by generative AI models to strengthen brand online visibility, credibility and influence. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes on October 22, 2025. Written by Path Forward Marketing’s Rekha Thomas who leads the Content Marketing Group within Forbes Communications Council. Toby’s comment is #8 and titled “Establish Brand And Reputation Governance”. It reads: “GEO isn't an upgrade to SEO. It's a different game altogether as AI doesn't just find your brand but defines it. Once an LLM trains on your website, narrative and earned media presence, its definition of your brand and the AI's judgment that follows get locked in. If you don't train it right the first time, negative perception could take years to change depending on LLM new model releases. Brand and communications should co-lead. This is brand and reputation governance in the age of AI.”
October 24, 2025 at 6:13 PM
toby8wong.bsky.social
Sports Execs: What Are You Doing Next Wed + Thurs?

Register + Join Us on Oct. 29-30 for Adapted Sports LABS to talk sports and biz case for disability inclusion. @la28games.bsky.social; @ussoccer.com; TEAM USA and many others

#AdaptedSportsLABS #DisabilityInclusion #Paralympics
October 21, 2025 at 4:42 PM
toby8wong.bsky.social
Forbes: CEOs + Boards Can Strengthen Crisis Playbook + Oversight

While comment headline doesn’t match my content, I'm talking risk mitigation as Board Director. Crisis escalates risk without infrastructure, alignment and resilience.

#ActLikeBoardOfDirectors
#CrisisManagement
#RiskManagement
Screenshot of the Forbes Expert Panel article titled “20 Strategies To Strengthen Your Crisis Management Playbook” published in Forbes on October 17, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share key strategies that every CEO should incorporate to protect their organizations and lead with confidence during a crisis. creenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Strategies To Strengthen Your Crisis Management Playbook” published in Forbes on October 17, 2025. Toby’s comment is #13 and titled “Integrate Crisis Planning Across Departments”. It reads: “Act like a board of directors. A crisis is not an event; it's a stress test of brand, enterprise and reputation infrastructure and resilience. Crisis plans must align with business continuity, incident response and disaster recovery plans. Marketing and communications must co-lead with the exec team, legal, ops and regulatory to guide action before commercial, brand equity and reputation risk escalates.”
October 21, 2025 at 4:33 PM
toby8wong.bsky.social
Diane Keaton, thank-you for Baby Boom’s JC Wiatt and showing impossible expectations and barriers for women to get their seat at the corporate table and not having it all then and now. As JC says, nobody should have to choose.

Rest in power, Diane! 🕵️‍♀️

#DianeKeaton #CanYouHaveItAll #NoBabyBoom
Baby Boom movie poster featuring photo of white female business executive in business suit carrying briefcase in one hand and toddler in the other. Headline at top reads “Baby Boom”
October 12, 2025 at 11:47 PM
toby8wong.bsky.social
ARE YOU IN?

Proud to join the Change the Board Game, an initiative founded by @elfcosmetics.bsky.social that champions women and diverse representation on Corporate Boards.

It isn’t just the right thing to do. It makes a whole lot of cent$. Join us!

#ChangeTheBoardGame #BoardDiversity #elfBeauty
Board Director and Global Marketer Toby Wong announces she has join the Change the Board Game. In black box in white type, it reads "I'm on board to...Change the Board Game". Bottom shows the URL to the e.l.f. Beauty's corporate website to read more about and to join the Change the Board Game at https://www.ChangeTheBoardGame.com. October 2, 2025 announcement of the launch of the Change the Board Game initiative founded by e.l.f. Beauty that champions women and inclusivity on Boards of Directors. A surprise delivery box from e.l.f. Beauty brought a black t-shirt and black baseball cap featuring the “Change the Board Game logo” and a nice card from e.l.f. Beauty. Underneath the logo on the t-shirt reads “supporting inclusivity on corporate boards”. T-shirt, hat and car laid out against a red damask background. The card reads “Thank you for getting on board to Change the Board Game! You’re part of a bold movement for inclusivity that’s pulling more seats around the table for diverse voices. This Global Corporate Governance Day, Sept. 17, 2025, we’re celebrating you and your positive impact. With gratitude, e.l.f. Beauty”. e.l.f. Beauty’s Change the Board Game launch video features headshots of rising leaders and board directors including Toby Wong whom they have supported through the National Association of Corporate Directors (NACD) Accelerate program. At 38-second mark of the video is a central graphic featuring a white map of the United States against a black background. The headshots of individual diverse corporate director candidates are in different color circles surround the USA image. Board Director and Global Marketer Toby Wong’s photo is in the bottom right hand corner Close-up of Board Director and Global Marketer Toby Wong’s headshot from e.l.f. Beauty’s Change the Board Game launch video that aired on October 2, 2025. Black and white photo of an Asian business woman with long wavy hair and cat eye glasses against a purple circle background.
October 2, 2025 at 8:20 PM
toby8wong.bsky.social
There’s so much negativity and noise out there. It’s hard for brands and businesses to build trust with their audience. Actions need to repeatedly match your intent.

Check-out @forbes.com Expert Panel article.

#ActionsMatchIntent
#Communications
#Trust
#AudienceTrust
#Forbes
#ForbesCouncils
Screenshot of the Forbes Expert Panel article titled “19 Communications Strategies to Earn Audience Trust In A Noisy World” published in Forbes on August 29, 2025. 19 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their key strategy for building trust in era of skepticism and information overload with your target audience. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “19 Communications Strategies to Earn Audience Trust In A Noisy World” published in Forbes on August 29, 2025. Toby’s comment is #17 and titled “Back Up Intention With Action”. It reads: “Trust breaks when a brand promises what the company cannot or will not deliver. Brand equity is built when intention and values match action and truth is repeated, not manufactured. Campaigns can drive awareness, but belief and long-term value come from consistent and credible delivery and authenticity across every consumer touchpoint.”
September 29, 2025 at 5:55 PM
toby8wong.bsky.social
#Tylenol + #Autism?

Kenvue CEO Kirk Perry, Board Chair Larry Merlo; Johnson & Johnson Board Chair Joaquin Duato:

Tylenol forever link to you. Messaging alone won't solve crisis.

Read @forbes.com article on why Marketing + Comms must Co-Lead with CEO.

#CrisisAtSpeedOfSocial #CrisisManagement
Board Director and Global Marketer Toby Wong's article "Crisis At The Speed Of Social: Why Marketing and Communications Must Lead Together in Crisis and Governance" published on July 1, 2025 in Forbes is awarded their Forbes "Editor's Choice" Award. The special Forbes Editors Choice badge, the title of her award-winning article and Toby Wong's headshot profile photo is featured showing her as a smiling Asian female business executive with long wavy brown hair, brown eyes and pink cat eye glasses wearing pink woven scarf over black suit.
September 6, 2025 at 4:20 PM
toby8wong.bsky.social
What Makes A Memorable Marketing Campaign?

Read Forbes Communication Council Expert Panel in @forbes.com sharing advice.

I’m #18 talking Nike.

What campaign do you think is memorable?

#MarketingCampaigns
#Memorable
#TruthAndFriction
#Nike
#Forbes
#ForbesCouncils
Screenshot of the Forbes Expert Panel article titled “Make It Stick: Key Elements Behind Memorable, Results-Driven Campaigns” published in Forbes on August 15, 2025. 19 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share advice on elements delivering memorable and effective marketing campaigns. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “Make It Stick: Key Elements Behind Memorable, Results-Driven Campaigns” published in Forbes on August 15, 2025. Toby’s comment is #18 and titled “Timeless Truths” It reads: “Unforgettable campaigns anchor to soul-level truths and create friction to trigger memory. Nike's 1995 "If You Let Me Play" ad featured real girls asking for their right to play sports. In 2025, Nike's "So Win" campaign celebrates the power of sport with iconic athletes and inspires everyone to own their power to win. These aren't just ads. They are identity infrastructure across generations.”
August 27, 2025 at 4:46 PM
toby8wong.bsky.social
Now That You’ve Hired a Marketing Consultant, What’s Next?

Check-out our Forbes Communications Council Expert Panel sharing advice for success in @forbes.com. Link to Article in Comments.

What do you think?

#Marketing #ImportantOverUrgent #Forbes
Screenshot of the Forbes Expert Panel article titled “13 Expert Tips For Working With Your First Marketing Consultant” published in Forbes on July 29, 2025. 13 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share the best advice for success when your company hires a marketing consultant. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “13 Expert Tips For Working With Your First Marketing Consultant” published in Forbes on July 29, 2025. Toby’s comment is #12 and titled “Separate What Is Important From What Is Urgent.” It reads: “While consultants are brought in for urgent execution, their most important value is the strategic positioning of the company, brands and products and the direction for marketing and communications activation for long-term differentiation. Marketing's strategic value is unlocked when the consultant is granted authority and onboarded with the executive team for collaboration.”
August 21, 2025 at 3:35 PM
toby8wong.bsky.social
To me, you can’t avoid crisis at the speed of social. It’s about having crisis infrastructure of the 4 R’s.

Forbes Communications Council Expert Panel in @forbes.com talks #1 Rule to prevent crisis from 20 experts.

#CrisisManagement #CrisisAtSpeedOfSocial #Forbes
Screenshot of the Forbes Expert Panel article titled “How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule” published in Forbes on July 8, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their insights on their No. 1 rule for clearing potential pitfalls to avoid a PR crisis and to set a foundation for a solid crisis response. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule” published in Forbes on July 8, 2025. Toby’s comment is #20 and titled “Build Systems For Recognition, Response, Resilience And Reporting. It reads: “Crisis cannot be prevented given the speed that chaos moves today. The real work is building systems for recognition, response, resilience and reporting, not just messaging. Crisis puts brand equity, trust and revenue at risk. Acting on truth, even in the face of legal risk, is the only way to avoid the long-term financial and reputation cost of silence, delay and inaction.”
August 12, 2025 at 3:29 PM
toby8wong.bsky.social
To me, silence is a powerful KPI in comms.

Forbes Communications Council Expert Expert Panel in
Forbes talks KPIs for sharper campaigns. @forbes.com article link in comments.

Mentions to @discord.com @workvivo.bsky.social Slack and Reddit.

#Silence #InternalComms #KPI #Forbes #Slack #Reddit
Screenshot of the Forbes Expert Panel article titled “12 Internal Comms KPIs That Actually Drive Improvement” published in Forbes on August 5, 2025. 12 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their insights on KPIs that internal comms teams can use to gain sharper insights into their messaging and campaigns. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “12 Internal Comms KPIs That Actually Drive Improvement” published in Forbes on August 5, 2025. Toby’s comment is #5 and titled “Silence”. It reads: “Internal comms is a talent trust system, not just a channel. The most overlooked KPI? Silence. Monitor internal pulse via Slack, email, Workvivo and training platforms by tracking open rates, click-throughs and drop-offs in comms and training completions. Leaders must listen to employee chatter for early signals that trust is slipping in formal Slack and informal external channels (Reddit, Discord).”
August 6, 2025 at 4:08 PM
toby8wong.bsky.social
Future-Ready Corporate Boardrooms Require Broader Perspectives

As Disability Pride Month closes today, I’ve been reflecting on what boardrooms truly need to strengthen their capabilities, decision-making and oversight for the future....

Post continues in comments

#DisabilityPrideMonth #Boards
The Global "Seat at the Table" board director program and 32 board-ready candidates are featured in this National Globe and Mail feature targeting business audiences that ran on June 30 and July 1, 2025. This feature calls out a challenge to Corporate Canada (and around the world) stating: "Canadians with disabilities can make a great impact of your board. This rich talent is now going untapped. The Canadian Foundation for Physically Disabled Persons, at no cost is offering to help your business find highly-qualified candidates through a unique vetting process. We proudly present our expert candidates." 32 candidates including Board Director Toby Wong are featured in this candidate slate. 13 members of the Selection Committee cover executives across business and academia Logos from sponsor organization CIBC, Deloitte, Element, Kothari, TD and Globe and Mail are included.
July 31, 2025 at 6:27 PM
toby8wong.bsky.social
Forbes: When Your Marketing Campaign Misses

Check-out our recent @forbes.com Communications Council Expert Panel article on shifting direction on a marketing idea and initiative that resonates more with your consumers.

#Marketing #ClaimsMatchDelivery #CrisisManagement #Forbes #Greenwashing
Screenshot of the Forbes Expert Panel article titled “15 Warning Signs A Marketing Idea Might Miss The Mark” published in Forbes on July 18, 2025. 15 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their insights on signs to pivot your marketing and communications to better resonate with your consumers. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “15 Warning Signs A Marketing Idea Might Miss The Mark” published in Forbes on July 18, 2025. Toby’s comment is #13 and titled “Making Claims That Don't Match Delivery”. It reads: “When campaign messaging and brand promise are not matched by actual delivery, consumer trust and brand equity erode. In 2025, toilet paper brand Charmin faced backlash after marketing itself as forest-friendly and sustainable while sourcing from suppliers linked to deforestation. This disconnect invited both reputational and legal risk, proving that marketing must align with operational truth.”
July 24, 2025 at 2:22 PM
toby8wong.bsky.social
I'm e.l.f.ing excited! My article received Forbes Editors Choice!

Marketing + Comms must co-lead in crises and governance so more marketers + communicators needed on corporate boards @forbes.com: bit.ly/4leXvHI

#ForbesEditorsChoice #CrisisManagement #Forbes #BoardOfDirectors #MarketersOnBoards
Board Director and Global Marketer Toby Wong's article "Crisis At The Speed Of Social: Why Marketing and Communications Must Lead Together in Crisis and Governance" published on July 1, 2025 in Forbes is awarded their Forbes "Editor's Choice" Award. The special Forbes Editors Choice badge, the title of her award-winning article and Toby Wong's headshot profile photo is featured showing her as a smiling Asian female business executive with long wavy brown hair, brown eyes and pink cat eye glasses wearing pink woven scarf over black suit.
July 19, 2025 at 7:28 PM
toby8wong.bsky.social
Forbes: CEO Transitions.

Starbucks did a great job led by Board Chair Melody Hobson in modeling trust in launching new CEO Brian Niccol. Like new brand. Check-out recent @forbes.com Comms Council Expert Panel: bit.ly/3FZyDEk

#CEO #CorporateBoards #BoardDirector #Starbucks #Forbes
July 11, 2025 at 5:36 PM
toby8wong.bsky.social
Forbes: Marketing + Communications Must Lead Together in Crisis + Governance

My @forbes.com article: bit.ly/4leXvHI

@blueoriginai.bsky.social @ea-sports.bsky.social #Fortnite #EpicGames are discussed.

#CrisisManagement #Marketing #Communications #BoardSkillsMatrix #BoardOfDirectors #Forbes
Screenshot of the Forbes article “Crisis At The Speed Of Social: Why Marketing And Communications Must Lead Together In Crisis And Governance” authored by Board Director and Global Marketer Toby Wong and published in Forbes on July 1, 2025.
July 2, 2025 at 6:15 PM
toby8wong.bsky.social
Forbes: GenAI Improves Customer Experience

Check-out our recent @forbes.com Councils Expert Panel article on innovative ways GenAI can shape customer engagement and strategic tips on leveraging these too:

bit.ly/4dHqqRC

#GenAI #CustomerExperience #Forbes #MicrosoftCoPilot #Marketing
Screenshot of the Forbes Expert Panel article titled “How To Use GenAI To Enhance And Improve The Customer Experience” published in Forbes on May 28, 2025. 19 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their insights on how GenAI can shape customer engagement. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “How To Use GenAI To Enhance And Improve The Customer Experience” published in Forbes on May 28, 2025. Toby’s comment is #13 and titled “Ensure Accessibility Compliance”. It reads: “Microsoft Copilot uses GenAI to improve CX and support digital accessibility by suggesting alt text and rewriting complex content to make it easier to understand. Adding its rules-based Accessibility Tracker—which flags missing alt text, captions, low color contrast and reading order—also reduces risk and protects brand equity, compliance, stakeholder trust and enterprise value.”
June 17, 2025 at 2:31 PM
toby8wong.bsky.social
@forbes.com: How Marketers Can Avoid Burnout and Idea Fatigue

Check-out Forbes Communications Council Expert Panel on tips to recharge creativity: bit.ly/4kKjUM9

#Creativity #Innovation #FindTheWhiteSpace #Forbes #Marketing
Screenshot of the Forbes Expert Panel article titled “20 Ways Creative Professionals Battle Burnout And Find Fresh Ideas” published in Forbes on June 2, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their top tips for recharging their creativity and to overcome burnout. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Ways Creative Professionals Battle Burnout And Find Fresh Ideas” published in Forbes on June 2, 2025. Toby’s comment is #6 and titled “Look for Unaddressed need and Untold Stories”. It reads: “Creative burnout signals too much sameness. I find inspiration in the fashion and beauty industries as they connect to the soul and identity of consumers. I look for unarticulated needs and missing stories, then lead with white space thinking. Boards should ensure CEOs and CMOs have a continuous creative capability systemically embedded to drive brand value, consumer trust and long-term relevance.”
June 10, 2025 at 1:13 AM
toby8wong.bsky.social
@forbes.com: What Makes A Great Marketer + Communicator?

Check-out our recent Forbes Councils Expert Panel article on underrated qualities of great marketing and communications leaders who drive real impact:

bit.ly/4kIIFJj

#CMOs #CCOs #SignalsIntoForesight #Marketing #Forbes
Screenshot of the Forbes Expert Panel article titled “20 Underrated Qualities of Great Marketing and Comms Leaders” published in Forbes on June 3, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong identify underrated qualities that great marketing and communications leaders bring to the table that drive real impact in this article. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Underrated Qualities of Great Marketing and Comms Leaders” published in Forbes on June 3, 2025. Toby’s comment is #20 and titled “The Ability To Translate Signals Into Foresight”. It reads: “CMOs are undervalued as multidimensional value creators fueling revenue, relevance, growth, innovation and reputation. They translate cultural, consumer and stakeholder signals into strategic foresight. Boards biased toward CFOs and COOs as members over board-ready CMOs with P&L experience miss both risks and opportunities in brand equity, stakeholder trust and enterprise value.”
June 6, 2025 at 1:31 PM
toby8wong.bsky.social
Forbes: Personalization Mistakes

Check-out our recent @forbes.com Council Expert Panel article on strategies to avoid mistakes that brands can make when using data for personalization in marketing campaigns:

bit.ly/3H9KrUR

#Personalization #DiverseDataForGrowth #ResponsibleAITraining #Forbes
Screenshot of the Forbes Expert Panel article titled “20 Common Mistakes In Personalized Marketing” published in Forbes on May 21, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided strategie for brands to make when using data for personalization in marketing campaigns in this article. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Common Mistakes In Personalized Marketing” published in Forbes on May 21, 2025. Toby’s comment is #18 and titled “Working with Incomplete, Non-Inclusive Data”. It reads: “Marketers can fail to audit incomplete data or train biased AI responsibly. When consumer segments based on disability, race, gender and other demographics and behaviors are excluded, precision becomes narrowcasting—not growth. Data and AI governance frameworks and execution lie with data keepers—the CEO, CMO, CIO and legal team—with board oversight. Inclusive and ethical data use drives growth, trust and brand equity.”
June 2, 2025 at 3:36 PM
toby8wong.bsky.social
@forbes.com: Global Brands like Nike avoid missteps in new markets. Nike's global-local activation deep in local sports culture shows best-in-class.

Read Forbes Expert Panel: bit.ly/44M4K4p

#GlobalMarketing #DesignForLocal #Nike #TobySportsGeekness #Forbes #JustDoIt
Screenshot of the Forbes Expert Panel article titled “How Global Brands Can Avoid Cultural Missteps In New Markets” published in Forbes on May 22, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided steps for global brands activating locally to do so respectfully and effectively in this article. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “How Global Brands Can Avoid Cultural Missteps In New Markets” published in Forbes on May 22, 2025. Toby’s comment is #17 and titled “Design For Local Creation From The Start”. It reads: “Global brand strategy is as strong as its local activation. Strategic CMOs design for local creation from the start. Nike gets this right—building deep connections with consumers and fans, activating trusted voices and local athletes in key sports, shaping culturally relevant messaging, and building products that serve and fit local consumers while embedding themselves into the soul of sports culture.”
May 29, 2025 at 4:26 PM
toby8wong.bsky.social
Briefly crashed "Breaking Bamboo Ceiling" and "Flex" Author Jane Hyun's next meeting with @changecoaches.bsky.social LaTonya Wilkins who wrote “Leading Below The Surface”.

#AANHPI #AAPIHeritageMonth #JaneHyun #Flex #LeadingBelowTheSurface #WomenSupportingWomen #ForOurDaughters #TobySportsGeekness
3 smiling women in front of restaurant kitchen including black woman with short black hair and wire glasses wearing black blouse and blue denim jeans holding a book titled “Flex”; Asian women with long black hair and black glasses wearing black overcoat and black pants holding a book called “Leading Below the Surface” and Asian women with long brown wavy hair and pink cat eye glasses wearing pink houndstooth blazer and black skirt.
May 22, 2025 at 7:58 PM
toby8wong.bsky.social
It was great to catch-up with Author Jane Hyun in Chicago for latest speaking engagement. Jane’s “Breaking the Bamboo Ceiling” book helped many Asian American execs like me in Boardrooms and in C-suite.

#WomenSupportingWomen #ForOurDaughters #AANHPI #AAPIHeritageMonth #JaneHyun #TobySportsGeekness
2 smiling Asian women with long hair and glasses standing in restaurant dining room
May 22, 2025 at 7:31 PM