Victoria - TLC Ads
@tlcads.bsky.social
Founder & Client Director of TLC Ads - The Lead Creators. An experienced, straight-talking and friendly Google Ads Agency in Hampshire, UK #googleads #ppc
“Let’s run some ads” isn’t a lead gen strategy.
Ads are just the top of the funnel.
If your landing page, form or follow-up is broken, nothing converts.
You’re paying to prove the process doesn’t work.
Real #leadgen is a system, not a campaign.
Ads are just the top of the funnel.
If your landing page, form or follow-up is broken, nothing converts.
You’re paying to prove the process doesn’t work.
Real #leadgen is a system, not a campaign.
December 12, 2025 at 10:30 AM
“Let’s run some ads” isn’t a lead gen strategy.
Ads are just the top of the funnel.
If your landing page, form or follow-up is broken, nothing converts.
You’re paying to prove the process doesn’t work.
Real #leadgen is a system, not a campaign.
Ads are just the top of the funnel.
If your landing page, form or follow-up is broken, nothing converts.
You’re paying to prove the process doesn’t work.
Real #leadgen is a system, not a campaign.
“Why aren’t we profitable yet? It’s been three weeks.”
This is what kills good campaigns.
Google Ads needs time to learn & stabilise - not panic pulls in week two. Rushing it just resets the clock.
Most campaigns need real #ppclearning before ROI is worth measuring.
This is what kills good campaigns.
Google Ads needs time to learn & stabilise - not panic pulls in week two. Rushing it just resets the clock.
Most campaigns need real #ppclearning before ROI is worth measuring.
December 11, 2025 at 10:30 AM
“Why aren’t we profitable yet? It’s been three weeks.”
This is what kills good campaigns.
Google Ads needs time to learn & stabilise - not panic pulls in week two. Rushing it just resets the clock.
Most campaigns need real #ppclearning before ROI is worth measuring.
This is what kills good campaigns.
Google Ads needs time to learn & stabilise - not panic pulls in week two. Rushing it just resets the clock.
Most campaigns need real #ppclearning before ROI is worth measuring.
Smart Associates approached us about their Google Ads. With clear communication & solid strategy, we built campaigns that actually perform.
They said: “TLC Ads has been very successful in promoting our business through Google Ads.”
If you want reliable #ppcpartners support, DM me.
They said: “TLC Ads has been very successful in promoting our business through Google Ads.”
If you want reliable #ppcpartners support, DM me.
December 10, 2025 at 10:30 AM
Smart Associates approached us about their Google Ads. With clear communication & solid strategy, we built campaigns that actually perform.
They said: “TLC Ads has been very successful in promoting our business through Google Ads.”
If you want reliable #ppcpartners support, DM me.
They said: “TLC Ads has been very successful in promoting our business through Google Ads.”
If you want reliable #ppcpartners support, DM me.
Sales says the leads are rubbish. Marketing says they’re hitting target.
Usually they’re looking at different things.
Marketing sees volume.
Sales sees bad fit.
The real issue is #leadtracking. If you don’t track which leads become revenue, you can’t fix the gap.
Usually they’re looking at different things.
Marketing sees volume.
Sales sees bad fit.
The real issue is #leadtracking. If you don’t track which leads become revenue, you can’t fix the gap.
December 9, 2025 at 10:15 AM
Sales says the leads are rubbish. Marketing says they’re hitting target.
Usually they’re looking at different things.
Marketing sees volume.
Sales sees bad fit.
The real issue is #leadtracking. If you don’t track which leads become revenue, you can’t fix the gap.
Usually they’re looking at different things.
Marketing sees volume.
Sales sees bad fit.
The real issue is #leadtracking. If you don’t track which leads become revenue, you can’t fix the gap.
Your FD asks you to justify spend.
Google Ads shows 247 conversions at £43…
Then: “How many became sales?”
Silence.
Because nobody tracks the gap between leads & revenue.
We use #whatconverts to see which campaigns drive real sales - not just activity. #googleads
Google Ads shows 247 conversions at £43…
Then: “How many became sales?”
Silence.
Because nobody tracks the gap between leads & revenue.
We use #whatconverts to see which campaigns drive real sales - not just activity. #googleads
December 8, 2025 at 10:30 AM
Your FD asks you to justify spend.
Google Ads shows 247 conversions at £43…
Then: “How many became sales?”
Silence.
Because nobody tracks the gap between leads & revenue.
We use #whatconverts to see which campaigns drive real sales - not just activity. #googleads
Google Ads shows 247 conversions at £43…
Then: “How many became sales?”
Silence.
Because nobody tracks the gap between leads & revenue.
We use #whatconverts to see which campaigns drive real sales - not just activity. #googleads
There’s a difference between managing #GoogleAds & just monitoring them. Real management is proactive & strategic. Monitoring is checking dashboards & hoping nothing breaks. Too many accounts look “fine” but have no real optimisation. If you’re paying agency fees, you should get agency-level work
December 4, 2025 at 10:30 AM
There’s a difference between managing #GoogleAds & just monitoring them. Real management is proactive & strategic. Monitoring is checking dashboards & hoping nothing breaks. Too many accounts look “fine” but have no real optimisation. If you’re paying agency fees, you should get agency-level work
“AI won’t take your job. A human who’s great at AI will.”
Bill Kerr said this and it’s true.
AI isn’t the threat — standing still is.
At TLC Ads we use #AI to speed up work, not replace people.
If your company won’t train you, train yourself.
Bill Kerr said this and it’s true.
AI isn’t the threat — standing still is.
At TLC Ads we use #AI to speed up work, not replace people.
If your company won’t train you, train yourself.
December 2, 2025 at 10:30 AM
“AI won’t take your job. A human who’s great at AI will.”
Bill Kerr said this and it’s true.
AI isn’t the threat — standing still is.
At TLC Ads we use #AI to speed up work, not replace people.
If your company won’t train you, train yourself.
Bill Kerr said this and it’s true.
AI isn’t the threat — standing still is.
At TLC Ads we use #AI to speed up work, not replace people.
If your company won’t train you, train yourself.
Month 1: "We're gathering data." Month 2: "Still optimising." Month 3: "Takes time." A good #PPC agency tells you what they're testing, what they've learned, what's changing, and when to expect results. Vague reassurances aren't strategy. You're paying for expertise, not guesswork.
November 28, 2025 at 10:30 AM
Month 1: "We're gathering data." Month 2: "Still optimising." Month 3: "Takes time." A good #PPC agency tells you what they're testing, what they've learned, what's changing, and when to expect results. Vague reassurances aren't strategy. You're paying for expertise, not guesswork.
Most #GoogleAds campaigns fail before they launch, not because of strategy, but because the setup is wrong.
Broken tracking. Scattered budgets. Chaotic landing pages.
You can’t optimise your way out of a shaky foundation.
Get the setup right first or spend months paying for the mistake.
Broken tracking. Scattered budgets. Chaotic landing pages.
You can’t optimise your way out of a shaky foundation.
Get the setup right first or spend months paying for the mistake.
November 27, 2025 at 10:30 AM
Most #GoogleAds campaigns fail before they launch, not because of strategy, but because the setup is wrong.
Broken tracking. Scattered budgets. Chaotic landing pages.
You can’t optimise your way out of a shaky foundation.
Get the setup right first or spend months paying for the mistake.
Broken tracking. Scattered budgets. Chaotic landing pages.
You can’t optimise your way out of a shaky foundation.
Get the setup right first or spend months paying for the mistake.
Need a speaker who explains #GoogleAds without the sleep-inducing jargon? I've run workshops since 2009 - practical, clear, no boring theory. New Forest Business Partnership: "Participants very grateful, highly recommend." Perfect for events, training. DM to book.
November 26, 2025 at 10:30 AM
Need a speaker who explains #GoogleAds without the sleep-inducing jargon? I've run workshops since 2009 - practical, clear, no boring theory. New Forest Business Partnership: "Participants very grateful, highly recommend." Perfect for events, training. DM to book.
Marketing hits their #leadgen target. Sales can't close them. Both frustrated. The problem? No feedback loop. Sales needs to tell marketing WHY leads don't work - too early, wrong title, unrealistic budget. That's data, not complaining. Weekly check-ins fix this. Without feedback, you're guessing.
November 24, 2025 at 10:30 AM
Marketing hits their #leadgen target. Sales can't close them. Both frustrated. The problem? No feedback loop. Sales needs to tell marketing WHY leads don't work - too early, wrong title, unrealistic budget. That's data, not complaining. Weekly check-ins fix this. Without feedback, you're guessing.
Businesses treat #LeadGeneration like a tap - on when the pipeline's thin, off when busy. Then wonder why revenue's inconsistent. Lead gen is a system that runs consistently, not a last-minute scramble. Know where buyers are, match messaging, follow up fast.
November 21, 2025 at 10:30 AM
Businesses treat #LeadGeneration like a tap - on when the pipeline's thin, off when busy. Then wonder why revenue's inconsistent. Lead gen is a system that runs consistently, not a last-minute scramble. Know where buyers are, match messaging, follow up fast.
Consistency. Pragmatism. Results.
Over the past few years, we’ve been proud to partner with Dragonfish UK helping them achieve improved quantity and quality in their inbound opportunities. As Niall says: “Expert, friendly support that works.”
If you want smarter, sustainable PPC growth, drop me a DM
Over the past few years, we’ve been proud to partner with Dragonfish UK helping them achieve improved quantity and quality in their inbound opportunities. As Niall says: “Expert, friendly support that works.”
If you want smarter, sustainable PPC growth, drop me a DM
November 20, 2025 at 11:01 AM
Consistency. Pragmatism. Results.
Over the past few years, we’ve been proud to partner with Dragonfish UK helping them achieve improved quantity and quality in their inbound opportunities. As Niall says: “Expert, friendly support that works.”
If you want smarter, sustainable PPC growth, drop me a DM
Over the past few years, we’ve been proud to partner with Dragonfish UK helping them achieve improved quantity and quality in their inbound opportunities. As Niall says: “Expert, friendly support that works.”
If you want smarter, sustainable PPC growth, drop me a DM
Most businesses know their ad spend, few know which campaigns drive revenue.
Clicks and leads don’t tell you what closed.
If you can’t trace deals back to the campaign or keyword, you’re guessing. Fix your UTMs, capture lead source properly, report on spend to revenue & the real picture appears.
Clicks and leads don’t tell you what closed.
If you can’t trace deals back to the campaign or keyword, you’re guessing. Fix your UTMs, capture lead source properly, report on spend to revenue & the real picture appears.
November 17, 2025 at 12:30 PM
Most businesses know their ad spend, few know which campaigns drive revenue.
Clicks and leads don’t tell you what closed.
If you can’t trace deals back to the campaign or keyword, you’re guessing. Fix your UTMs, capture lead source properly, report on spend to revenue & the real picture appears.
Clicks and leads don’t tell you what closed.
If you can’t trace deals back to the campaign or keyword, you’re guessing. Fix your UTMs, capture lead source properly, report on spend to revenue & the real picture appears.
Saw this in Miles’ newsletter: “Conversion design isn’t about looking nice - it’s about getting results.”
True… but aesthetics impact trust, and trust impacts conversion.
If your design doesn’t match what your audience expects, they bounce.
Results and design aren’t separate. #ConversionDesign
True… but aesthetics impact trust, and trust impacts conversion.
If your design doesn’t match what your audience expects, they bounce.
Results and design aren’t separate. #ConversionDesign
November 14, 2025 at 12:30 PM
Saw this in Miles’ newsletter: “Conversion design isn’t about looking nice - it’s about getting results.”
True… but aesthetics impact trust, and trust impacts conversion.
If your design doesn’t match what your audience expects, they bounce.
Results and design aren’t separate. #ConversionDesign
True… but aesthetics impact trust, and trust impacts conversion.
If your design doesn’t match what your audience expects, they bounce.
Results and design aren’t separate. #ConversionDesign
Agencies promising "ads up in 3 days" use templates.
We spent 2 weeks on our last client setup - auditing their funnel, understanding their buyers, building proper audiences.
Quick setup = weak foundations.
You can have a campaign tomorrow, or one built to work.
How long did yours take to set up?
We spent 2 weeks on our last client setup - auditing their funnel, understanding their buyers, building proper audiences.
Quick setup = weak foundations.
You can have a campaign tomorrow, or one built to work.
How long did yours take to set up?
October 27, 2025 at 12:04 PM
Agencies promising "ads up in 3 days" use templates.
We spent 2 weeks on our last client setup - auditing their funnel, understanding their buyers, building proper audiences.
Quick setup = weak foundations.
You can have a campaign tomorrow, or one built to work.
How long did yours take to set up?
We spent 2 weeks on our last client setup - auditing their funnel, understanding their buyers, building proper audiences.
Quick setup = weak foundations.
You can have a campaign tomorrow, or one built to work.
How long did yours take to set up?
£5,000 monthly budget spread across the entire globe.
That's like trying to make a splash in the ocean with a pebble.
Pick 3-5 countries where your customers actually are. Get visible in places that matter instead of whispering everywhere.
Where's your budget right now - focused or scattered?
That's like trying to make a splash in the ocean with a pebble.
Pick 3-5 countries where your customers actually are. Get visible in places that matter instead of whispering everywhere.
Where's your budget right now - focused or scattered?
October 24, 2025 at 11:03 AM
£5,000 monthly budget spread across the entire globe.
That's like trying to make a splash in the ocean with a pebble.
Pick 3-5 countries where your customers actually are. Get visible in places that matter instead of whispering everywhere.
Where's your budget right now - focused or scattered?
That's like trying to make a splash in the ocean with a pebble.
Pick 3-5 countries where your customers actually are. Get visible in places that matter instead of whispering everywhere.
Where's your budget right now - focused or scattered?
You've been running Google Ads but the quality leads aren't coming through.
Our Power Hour cuts through it in 60 minutes - we dig into your account, spot the budget drains, fix the obvious wins, and give you a proper action plan.
£250. Recorded. No upsell.
Visit TLC Ads or message me.
Our Power Hour cuts through it in 60 minutes - we dig into your account, spot the budget drains, fix the obvious wins, and give you a proper action plan.
£250. Recorded. No upsell.
Visit TLC Ads or message me.
October 22, 2025 at 11:02 AM
You've been running Google Ads but the quality leads aren't coming through.
Our Power Hour cuts through it in 60 minutes - we dig into your account, spot the budget drains, fix the obvious wins, and give you a proper action plan.
£250. Recorded. No upsell.
Visit TLC Ads or message me.
Our Power Hour cuts through it in 60 minutes - we dig into your account, spot the budget drains, fix the obvious wins, and give you a proper action plan.
£250. Recorded. No upsell.
Visit TLC Ads or message me.
From frustration to success.
Cinergi came to us after facing a tough slump in Google Ad performance. An initial audit revealed deeper issues with ad structure and conversion tracking. From there, it was all about rebuilding the foundation for success.
Results don’t lie.
Get in touch today!
Cinergi came to us after facing a tough slump in Google Ad performance. An initial audit revealed deeper issues with ad structure and conversion tracking. From there, it was all about rebuilding the foundation for success.
Results don’t lie.
Get in touch today!
May 1, 2025 at 1:04 PM
From frustration to success.
Cinergi came to us after facing a tough slump in Google Ad performance. An initial audit revealed deeper issues with ad structure and conversion tracking. From there, it was all about rebuilding the foundation for success.
Results don’t lie.
Get in touch today!
Cinergi came to us after facing a tough slump in Google Ad performance. An initial audit revealed deeper issues with ad structure and conversion tracking. From there, it was all about rebuilding the foundation for success.
Results don’t lie.
Get in touch today!
Your #GoogleAds account is bringing in leads, but your sales team is treating them like junk mail. Sound familiar?
The secret to quality leads isn't mysterious - it's about tracking EVERYTHING and telling Google what actually matters.
The secret to quality leads isn't mysterious - it's about tracking EVERYTHING and telling Google what actually matters.
April 30, 2025 at 1:04 PM
Your #GoogleAds account is bringing in leads, but your sales team is treating them like junk mail. Sound familiar?
The secret to quality leads isn't mysterious - it's about tracking EVERYTHING and telling Google what actually matters.
The secret to quality leads isn't mysterious - it's about tracking EVERYTHING and telling Google what actually matters.
#GoogleAds giving you grief? Struggling to get the results you want? Let's fix that.
It’s time to take control of your ads and get the results you deserve.
It’s time to take control of your ads and get the results you deserve.
April 29, 2025 at 1:05 PM
#GoogleAds giving you grief? Struggling to get the results you want? Let's fix that.
It’s time to take control of your ads and get the results you deserve.
It’s time to take control of your ads and get the results you deserve.
"What's a good click-through rate for Google Ads?"
My answer? How long is a piece of string?
The real measure of success isn't how you compare to industry benchmarks - it's whether you're improving your own metrics month on month.
My answer? How long is a piece of string?
The real measure of success isn't how you compare to industry benchmarks - it's whether you're improving your own metrics month on month.
April 23, 2025 at 1:05 PM
"What's a good click-through rate for Google Ads?"
My answer? How long is a piece of string?
The real measure of success isn't how you compare to industry benchmarks - it's whether you're improving your own metrics month on month.
My answer? How long is a piece of string?
The real measure of success isn't how you compare to industry benchmarks - it's whether you're improving your own metrics month on month.
Good campaigns are built on collaboration, communication, and creativity.
For Grosvenor Technology, we focus on improving conversion rates through strategic keyword use, optimised landing pages, and ongoing support.
Want to see what we can do for you? Let’s connect.
For Grosvenor Technology, we focus on improving conversion rates through strategic keyword use, optimised landing pages, and ongoing support.
Want to see what we can do for you? Let’s connect.
April 18, 2025 at 1:02 PM
Good campaigns are built on collaboration, communication, and creativity.
For Grosvenor Technology, we focus on improving conversion rates through strategic keyword use, optimised landing pages, and ongoing support.
Want to see what we can do for you? Let’s connect.
For Grosvenor Technology, we focus on improving conversion rates through strategic keyword use, optimised landing pages, and ongoing support.
Want to see what we can do for you? Let’s connect.
Last year I took over a client's Google Ads account that made me want to pull my hair out: they were using ONLY broad match keywords. No exact match. No negatives. Nothing 😱
Broad match can be powerful when used strategically, not as your entire strategy.
What's your approach to match types?
Broad match can be powerful when used strategically, not as your entire strategy.
What's your approach to match types?
April 16, 2025 at 2:40 PM
Last year I took over a client's Google Ads account that made me want to pull my hair out: they were using ONLY broad match keywords. No exact match. No negatives. Nothing 😱
Broad match can be powerful when used strategically, not as your entire strategy.
What's your approach to match types?
Broad match can be powerful when used strategically, not as your entire strategy.
What's your approach to match types?
The perfect Google Ads structure:
🏆Top funnel: Brand awareness
🏆Mid funnel: Solution research
🏆Bottom: Purchase ready
✔️ Match ads to intent.
✔️ Group by purpose.
✔️ Budget by priority.
Strategy > complexity.
Feel free to slippy-slide into the old DMs to get your account optimised!
🏆Top funnel: Brand awareness
🏆Mid funnel: Solution research
🏆Bottom: Purchase ready
✔️ Match ads to intent.
✔️ Group by purpose.
✔️ Budget by priority.
Strategy > complexity.
Feel free to slippy-slide into the old DMs to get your account optimised!
March 17, 2025 at 2:01 PM
The perfect Google Ads structure:
🏆Top funnel: Brand awareness
🏆Mid funnel: Solution research
🏆Bottom: Purchase ready
✔️ Match ads to intent.
✔️ Group by purpose.
✔️ Budget by priority.
Strategy > complexity.
Feel free to slippy-slide into the old DMs to get your account optimised!
🏆Top funnel: Brand awareness
🏆Mid funnel: Solution research
🏆Bottom: Purchase ready
✔️ Match ads to intent.
✔️ Group by purpose.
✔️ Budget by priority.
Strategy > complexity.
Feel free to slippy-slide into the old DMs to get your account optimised!