With #LeadGeneration, ads are just the top, the system after the click is what decides results.
If the process is broken, ads only prove it faster.
With #LeadGeneration, ads are just the top, the system after the click is what decides results.
If the process is broken, ads only prove it faster.
What you do next determines whether they turn into revenue.
Our latest blog: 5 Lead Nurturing Tactics That Actually Work in 2026 👉 tlcads.short.gy/lead-nurturing
What you do next determines whether they turn into revenue.
Our latest blog: 5 Lead Nurturing Tactics That Actually Work in 2026 👉 tlcads.short.gy/lead-nurturing
With #GoogleAds, it’s not just about adding negatives - it’s about spotting what’s converting, the language customers use, and the opportunities hiding in plain sight.
If you only look for waste, you’ll miss the wins.
With #GoogleAds, it’s not just about adding negatives - it’s about spotting what’s converting, the language customers use, and the opportunities hiding in plain sight.
If you only look for waste, you’ll miss the wins.
With #PPC, that usually means the reporting’s built for the agency, not you.
Good reports answer one thing fast: is this working, and what happens next?
With #PPC, that usually means the reporting’s built for the agency, not you.
Good reports answer one thing fast: is this working, and what happens next?
With #GoogleAds, the issue was familiar, messy structure and tracking the wrong conversions. We rebuilt the account, fixed the tracking, and focused spend on what actually drives leads.
Get the foundations right and performance follows.
With #GoogleAds, the issue was familiar, messy structure and tracking the wrong conversions. We rebuilt the account, fixed the tracking, and focused spend on what actually drives leads.
Get the foundations right and performance follows.
With #GoogleAds, that lack of clarity causes growth paralysis.
Scaling works when you know exactly what’s earning revenue - not when you guess.
With #GoogleAds, that lack of clarity causes growth paralysis.
Scaling works when you know exactly what’s earning revenue - not when you guess.
In #B2B, that ownership gap is where deals die.
If no one owns warm leads, your competitor will.
In #B2B, that ownership gap is where deals die.
If no one owns warm leads, your competitor will.
Landing pages do.
If your ads are working but results aren’t, your landing page copy is often the issue.
Our latest blog: Why Landing Page Copy Matters More Than Your Ad Copy 👉 tlcads.short.gy/landing-page...
Landing pages do.
If your ads are working but results aren’t, your landing page copy is often the issue.
Our latest blog: Why Landing Page Copy Matters More Than Your Ad Copy 👉 tlcads.short.gy/landing-page...
With #GoogleAds, counting form fills without lead quality or revenue data means optimising blind.
Proper tracking shows what actually drives sales — not just volume.
With #GoogleAds, counting form fills without lead quality or revenue data means optimising blind.
Proper tracking shows what actually drives sales — not just volume.
If you judge #B2B lead gen on “leads this month”, you’re optimising for the wrong thing.
Long sales cycles need patience, nurture, and the right signals - not panic after four weeks.
If you judge #B2B lead gen on “leads this month”, you’re optimising for the wrong thing.
Long sales cycles need patience, nurture, and the right signals - not panic after four weeks.
If you’re DIY-ing #GoogleAds and getting clicks but not quality leads, the problem is usually hidden — not complicated.
Our 60-minute Power Hour shows you exactly what’s wrong and what to fix. No fluff. Just answers.
If you’re DIY-ing #GoogleAds and getting clicks but not quality leads, the problem is usually hidden — not complicated.
Our 60-minute Power Hour shows you exactly what’s wrong and what to fix. No fluff. Just answers.
That’s the gap between campaign success and commercial success with #PPC.
If revenue isn’t moving, the issue isn’t the ads - it’s what happens after the click.
That’s the gap between campaign success and commercial success with #PPC.
If revenue isn’t moving, the issue isn’t the ads - it’s what happens after the click.
As spend increases and platforms get more complex, in-house management often hits a ceiling.
Our latest blog: Why Fast Growing Businesses Work with PPC Specialists 👉 tlcads.short.gy/ppc-speciali...
As spend increases and platforms get more complex, in-house management often hits a ceiling.
Our latest blog: Why Fast Growing Businesses Work with PPC Specialists 👉 tlcads.short.gy/ppc-speciali...
With #GoogleAds, “management” should mean ongoing optimisation, proactive communication, and campaigns that evolve, not just monitoring with a monthly report.
If nothing’s changing, it isn’t being managed.
With #GoogleAds, “management” should mean ongoing optimisation, proactive communication, and campaigns that evolve, not just monitoring with a monthly report.
If nothing’s changing, it isn’t being managed.
With #PPC, that’s often an accountability problem.
Good agencies own results - good or bad - and explain what they’re testing and changing next. Deflection isn’t management. Ownership is.
With #PPC, that’s often an accountability problem.
Good agencies own results - good or bad - and explain what they’re testing and changing next. Deflection isn’t management. Ownership is.
That’s exactly how we manage #GoogleAds for Pitman Training: regular reviews, clear reporting, and constant tweaks to keep performance on track.
No autopilot. Just hands-on management that keeps campaigns working at their best.
That’s exactly how we manage #GoogleAds for Pitman Training: regular reviews, clear reporting, and constant tweaks to keep performance on track.
No autopilot. Just hands-on management that keeps campaigns working at their best.
With #LeadGeneration, confidence comes from clarity: understanding what’s working, what to adjust, and where the budget’s going.
No hype. Just consistency and control.
With #LeadGeneration, confidence comes from clarity: understanding what’s working, what to adjust, and where the budget’s going.
No hype. Just consistency and control.
#PPC can drive traffic all day, but if the landing experience doesn’t convince people to enquire, optimisation won’t save it.
PPC exposes the cracks. Fixing those is where real growth happens.
#PPC can drive traffic all day, but if the landing experience doesn’t convince people to enquire, optimisation won’t save it.
PPC exposes the cracks. Fixing those is where real growth happens.
In our experience, poor ad copy is often the biggest reason campaigns underperform.
Our latest blog: 5 Common Copywriting Mistakes Killing Your Google Ads ROI 👉 tlcads.short.gy/google-ads-roi
In our experience, poor ad copy is often the biggest reason campaigns underperform.
Our latest blog: 5 Common Copywriting Mistakes Killing Your Google Ads ROI 👉 tlcads.short.gy/google-ads-roi
I hear this a lot with #GoogleAds.
You can’t out-spend bigger competitors, but you can out-smart them — with tighter targeting, better landing pages, and real focus.
Small budgets work only with precision. No room for spray-and-pray tactics.
I hear this a lot with #GoogleAds.
You can’t out-spend bigger competitors, but you can out-smart them — with tighter targeting, better landing pages, and real focus.
Small budgets work only with precision. No room for spray-and-pray tactics.
Most problems aren’t complicated, they’re just hard to spot when you’re too close to the account. Our 60-min Power Hour cuts through the noise & shows you exactly what’s holding performance back. No sales pitch. Just straight answers
Most problems aren’t complicated, they’re just hard to spot when you’re too close to the account. Our 60-min Power Hour cuts through the noise & shows you exactly what’s holding performance back. No sales pitch. Just straight answers
Yet most businesses still ignore #YouTubeAds.
You don’t need Hollywood production values — just helpful, authentic content that reaches people while they’re researching.
What's stopping you from getting started?
Yet most businesses still ignore #YouTubeAds.
You don’t need Hollywood production values — just helpful, authentic content that reaches people while they’re researching.
What's stopping you from getting started?
But if your landing page is s*it, none of it matters.
I’ve seen 12% CTR campaigns hit pages converting at 0.3%.
Pure waste.
Before you spend more, fix your #landingpages — fast, clear, one action.
Otherwise it’s just pricey traffic going nowhere.
But if your landing page is s*it, none of it matters.
I’ve seen 12% CTR campaigns hit pages converting at 0.3%.
Pure waste.
Before you spend more, fix your #landingpages — fast, clear, one action.
Otherwise it’s just pricey traffic going nowhere.
If you’re already thinking about fixing your pipeline, tightening your ad account or getting real clarity on what’s working, let’s talk in January — it’s prime #marketingplans season.
Hope New Year’s Eve treated you well.
Here’s to a better year ahead.
If you’re already thinking about fixing your pipeline, tightening your ad account or getting real clarity on what’s working, let’s talk in January — it’s prime #marketingplans season.
Hope New Year’s Eve treated you well.
Here’s to a better year ahead.
Ellen Bushell:
“Working with Victoria has been a game-changer… consistently driving better results.”
That’s proactive, data-driven #ppcresults in action.
Want similar outcomes? DM me.
Ellen Bushell:
“Working with Victoria has been a game-changer… consistently driving better results.”
That’s proactive, data-driven #ppcresults in action.
Want similar outcomes? DM me.