Three-Brains
@threebrains.bsky.social
A brain-led marketing consultancy. Our mission is to build better brands with brighter ideas. Ideas that mean business.
What happened at Bondi this week was … unimaginable.
But you can respond with fear, anger and sadness. Or with something more positive. More profound.
So, as Xmas approaches, in the words of the great JL, let's hope the world can find a way to live in peace and be as one.
Imagine that.
But you can respond with fear, anger and sadness. Or with something more positive. More profound.
So, as Xmas approaches, in the words of the great JL, let's hope the world can find a way to live in peace and be as one.
Imagine that.
December 18, 2025 at 3:14 AM
What happened at Bondi this week was … unimaginable.
But you can respond with fear, anger and sadness. Or with something more positive. More profound.
So, as Xmas approaches, in the words of the great JL, let's hope the world can find a way to live in peace and be as one.
Imagine that.
But you can respond with fear, anger and sadness. Or with something more positive. More profound.
So, as Xmas approaches, in the words of the great JL, let's hope the world can find a way to live in peace and be as one.
Imagine that.
Your ideas connect better when people feel connected to you.
But how do you do that?
One option is the “Fast Friends Protocol”. A set of 36 Questions designed by psychologists in the mid-1990s to quickly and practically “create closeness” between strangers.
Worth checking out. This is Q1.
But how do you do that?
One option is the “Fast Friends Protocol”. A set of 36 Questions designed by psychologists in the mid-1990s to quickly and practically “create closeness” between strangers.
Worth checking out. This is Q1.
December 4, 2025 at 4:36 AM
Your ideas connect better when people feel connected to you.
But how do you do that?
One option is the “Fast Friends Protocol”. A set of 36 Questions designed by psychologists in the mid-1990s to quickly and practically “create closeness” between strangers.
Worth checking out. This is Q1.
But how do you do that?
One option is the “Fast Friends Protocol”. A set of 36 Questions designed by psychologists in the mid-1990s to quickly and practically “create closeness” between strangers.
Worth checking out. This is Q1.
How can you tell your marketing activity is going to be dull?
Because it came out of bland planning.
Because it came out of bland planning.
November 27, 2025 at 8:30 AM
How can you tell your marketing activity is going to be dull?
Because it came out of bland planning.
Because it came out of bland planning.
Seems legit, right?
November 25, 2025 at 2:54 AM
Seems legit, right?
You might assume people will interpret your use of "proud" in your social post as the first meaning here, but usually what follows it, means most people interpret it as the other meaning.
November 24, 2025 at 4:10 AM
You might assume people will interpret your use of "proud" in your social post as the first meaning here, but usually what follows it, means most people interpret it as the other meaning.
Unsure if *our* ideas will help you solve *your* specific marketing challenge?
We hear you. So why not try us out? For free.
If you have an ABN, website and a brief, you can get the Three-Brains Starter for 10 Trial here - www.three-brains.com/starter-for-...
For free.
Bright ideas start here.
We hear you. So why not try us out? For free.
If you have an ABN, website and a brief, you can get the Three-Brains Starter for 10 Trial here - www.three-brains.com/starter-for-...
For free.
Bright ideas start here.
November 21, 2025 at 12:03 AM
Unsure if *our* ideas will help you solve *your* specific marketing challenge?
We hear you. So why not try us out? For free.
If you have an ABN, website and a brief, you can get the Three-Brains Starter for 10 Trial here - www.three-brains.com/starter-for-...
For free.
Bright ideas start here.
We hear you. So why not try us out? For free.
If you have an ABN, website and a brief, you can get the Three-Brains Starter for 10 Trial here - www.three-brains.com/starter-for-...
For free.
Bright ideas start here.
The difference between "no" ideas and “woah” ideas? Usually down to good creative habits.
We gathered 10 of the brightest creative habits we could find and made them into a Creative habits and ideas Quotient (ChiQ) test - www.three-brains.com/creative-hab...
Are your ideas no? Or are they woah?
We gathered 10 of the brightest creative habits we could find and made them into a Creative habits and ideas Quotient (ChiQ) test - www.three-brains.com/creative-hab...
Are your ideas no? Or are they woah?
November 13, 2025 at 4:43 AM
The difference between "no" ideas and “woah” ideas? Usually down to good creative habits.
We gathered 10 of the brightest creative habits we could find and made them into a Creative habits and ideas Quotient (ChiQ) test - www.three-brains.com/creative-hab...
Are your ideas no? Or are they woah?
We gathered 10 of the brightest creative habits we could find and made them into a Creative habits and ideas Quotient (ChiQ) test - www.three-brains.com/creative-hab...
Are your ideas no? Or are they woah?
Pre-mortems help you prepare for and mitigate against risk and failure.
You imagine a year after your big product launch, and it's been a big, fat, farty flop.
You list everything that may have gone wrong. Then plan how you’d deal with them.
So if the worst happens, then you’re ready for it.
You imagine a year after your big product launch, and it's been a big, fat, farty flop.
You list everything that may have gone wrong. Then plan how you’d deal with them.
So if the worst happens, then you’re ready for it.
November 6, 2025 at 3:13 AM
Pre-mortems help you prepare for and mitigate against risk and failure.
You imagine a year after your big product launch, and it's been a big, fat, farty flop.
You list everything that may have gone wrong. Then plan how you’d deal with them.
So if the worst happens, then you’re ready for it.
You imagine a year after your big product launch, and it's been a big, fat, farty flop.
You list everything that may have gone wrong. Then plan how you’d deal with them.
So if the worst happens, then you’re ready for it.
Remember that marketing plan meeting we had in May 2023?
No, of course you don’t. Your memory clears things it deems unnecessary all the time.
As does the memory of every one of your customers.
So, if you’re not doing something worth remembering, what’s the point?
Worth remembering that.
No, of course you don’t. Your memory clears things it deems unnecessary all the time.
As does the memory of every one of your customers.
So, if you’re not doing something worth remembering, what’s the point?
Worth remembering that.
October 30, 2025 at 5:25 AM
Remember that marketing plan meeting we had in May 2023?
No, of course you don’t. Your memory clears things it deems unnecessary all the time.
As does the memory of every one of your customers.
So, if you’re not doing something worth remembering, what’s the point?
Worth remembering that.
No, of course you don’t. Your memory clears things it deems unnecessary all the time.
As does the memory of every one of your customers.
So, if you’re not doing something worth remembering, what’s the point?
Worth remembering that.
"10 and 2" steering position drivers learned to drive pre the mid-1990s. It changed to "9 and 3" after that.
Why? Mandatory airbags. The old way, chances are you'll punch yourself in the face if they go off.
A good example to use against the "but we’ve always done it that way" sunk cost fallacy.
Why? Mandatory airbags. The old way, chances are you'll punch yourself in the face if they go off.
A good example to use against the "but we’ve always done it that way" sunk cost fallacy.
October 23, 2025 at 4:11 AM
"10 and 2" steering position drivers learned to drive pre the mid-1990s. It changed to "9 and 3" after that.
Why? Mandatory airbags. The old way, chances are you'll punch yourself in the face if they go off.
A good example to use against the "but we’ve always done it that way" sunk cost fallacy.
Why? Mandatory airbags. The old way, chances are you'll punch yourself in the face if they go off.
A good example to use against the "but we’ve always done it that way" sunk cost fallacy.
To get to a great idea, you often go via a scarier one first. You go weird and then scale it back. Start from too safe a place, with ideas that surprise no one, and your ideas stay in Dullsville.
Worth thinking about next time you have a weird idea. Is weird welcomed where you work? Or feared?
Worth thinking about next time you have a weird idea. Is weird welcomed where you work? Or feared?
October 16, 2025 at 3:02 AM
To get to a great idea, you often go via a scarier one first. You go weird and then scale it back. Start from too safe a place, with ideas that surprise no one, and your ideas stay in Dullsville.
Worth thinking about next time you have a weird idea. Is weird welcomed where you work? Or feared?
Worth thinking about next time you have a weird idea. Is weird welcomed where you work? Or feared?
Logically, magic isn’t a thing. No real-life spells. No Hogwarts. No portals to another dimension.
Yet, it's easy to visualise magic as it's all over pop culture.
Magic captures the imagination, yet so few businesses think about how to make their ideas more magical.
The results? Tragic.
Yet, it's easy to visualise magic as it's all over pop culture.
Magic captures the imagination, yet so few businesses think about how to make their ideas more magical.
The results? Tragic.
October 9, 2025 at 2:02 AM
Logically, magic isn’t a thing. No real-life spells. No Hogwarts. No portals to another dimension.
Yet, it's easy to visualise magic as it's all over pop culture.
Magic captures the imagination, yet so few businesses think about how to make their ideas more magical.
The results? Tragic.
Yet, it's easy to visualise magic as it's all over pop culture.
Magic captures the imagination, yet so few businesses think about how to make their ideas more magical.
The results? Tragic.
Surely, no one wakes up and thinks, “Yippee! Let's work on some sh*te ideas today”?
Yet, every day brings a never-ending deluge of dull and SAD ideas. (S)AMEY ideas about stuff we (A)LREADY KNOW and (D)ON’T CARE about.
So don’t be sad. Fight the sh*te and share your bright ideas.
Yet, every day brings a never-ending deluge of dull and SAD ideas. (S)AMEY ideas about stuff we (A)LREADY KNOW and (D)ON’T CARE about.
So don’t be sad. Fight the sh*te and share your bright ideas.
October 2, 2025 at 3:03 AM
Surely, no one wakes up and thinks, “Yippee! Let's work on some sh*te ideas today”?
Yet, every day brings a never-ending deluge of dull and SAD ideas. (S)AMEY ideas about stuff we (A)LREADY KNOW and (D)ON’T CARE about.
So don’t be sad. Fight the sh*te and share your bright ideas.
Yet, every day brings a never-ending deluge of dull and SAD ideas. (S)AMEY ideas about stuff we (A)LREADY KNOW and (D)ON’T CARE about.
So don’t be sad. Fight the sh*te and share your bright ideas.
“You’re either with us or against us.” Sounds familiar, right?
You want time to weigh the options. But what if your hand is forced?
Your instinctive response is a good indicator of whether you’re an agreeable type (we’re with you) or a disagreeable type (we’re against you).
Agree? Or disagree?
You want time to weigh the options. But what if your hand is forced?
Your instinctive response is a good indicator of whether you’re an agreeable type (we’re with you) or a disagreeable type (we’re against you).
Agree? Or disagree?
September 25, 2025 at 2:51 AM
“You’re either with us or against us.” Sounds familiar, right?
You want time to weigh the options. But what if your hand is forced?
Your instinctive response is a good indicator of whether you’re an agreeable type (we’re with you) or a disagreeable type (we’re against you).
Agree? Or disagree?
You want time to weigh the options. But what if your hand is forced?
Your instinctive response is a good indicator of whether you’re an agreeable type (we’re with you) or a disagreeable type (we’re against you).
Agree? Or disagree?
Nothing’s impossible when you learn how ideas work. Your next bright idea starts here.
#threebrains #brains3
www.three-brains.com/marketing-co...
#threebrains #brains3
www.three-brains.com/marketing-co...
September 19, 2025 at 1:09 AM
Nothing’s impossible when you learn how ideas work. Your next bright idea starts here.
#threebrains #brains3
www.three-brains.com/marketing-co...
#threebrains #brains3
www.three-brains.com/marketing-co...
Work on your creative process? Now that’s what we’d call a bright idea!
#threebrains #ideas3
www.three-brains.com/marketing-co...
#threebrains #ideas3
www.three-brains.com/marketing-co...
September 18, 2025 at 2:42 AM
Work on your creative process? Now that’s what we’d call a bright idea!
#threebrains #ideas3
www.three-brains.com/marketing-co...
#threebrains #ideas3
www.three-brains.com/marketing-co...
Plenty of research (e.g. Kahneman's loss aversion work) shows people are way less logical than they think they are.
Not knocking logic. That would be illogical.
However, if you only rely on logic, you miss out on so many other parts of the human brain. Worth trying to be more open-minded, right?
Not knocking logic. That would be illogical.
However, if you only rely on logic, you miss out on so many other parts of the human brain. Worth trying to be more open-minded, right?
September 18, 2025 at 2:36 AM
Plenty of research (e.g. Kahneman's loss aversion work) shows people are way less logical than they think they are.
Not knocking logic. That would be illogical.
However, if you only rely on logic, you miss out on so many other parts of the human brain. Worth trying to be more open-minded, right?
Not knocking logic. That would be illogical.
However, if you only rely on logic, you miss out on so many other parts of the human brain. Worth trying to be more open-minded, right?
You have to bring your ideas to life. So we did.
#threebrains #actions3
www.three-brains.com/marketing-co...
#threebrains #actions3
www.three-brains.com/marketing-co...
September 16, 2025 at 4:18 AM
You have to bring your ideas to life. So we did.
#threebrains #actions3
www.three-brains.com/marketing-co...
#threebrains #actions3
www.three-brains.com/marketing-co...
Calling someone at work “emotional” is rarely a compliment. But what if it was?
There’s a compelling case that understanding and being more sensitive to emotions is a kind of superpower in the business world.
Do you feel the same?
#emotions - explore. don’t ignore.
There’s a compelling case that understanding and being more sensitive to emotions is a kind of superpower in the business world.
Do you feel the same?
#emotions - explore. don’t ignore.
September 11, 2025 at 4:06 AM
Calling someone at work “emotional” is rarely a compliment. But what if it was?
There’s a compelling case that understanding and being more sensitive to emotions is a kind of superpower in the business world.
Do you feel the same?
#emotions - explore. don’t ignore.
There’s a compelling case that understanding and being more sensitive to emotions is a kind of superpower in the business world.
Do you feel the same?
#emotions - explore. don’t ignore.
Outback town has only 2 hairdressers. One has perfectly groomed hair.
The other is a scruffy-looking mess.
Which do you choose for a haircut?
If you picked the first one, think again. Who cut their hair if there are only 2 hairdressers in town?
#instincts - good, but not always reliable.
Which do you choose for a haircut?
If you picked the first one, think again. Who cut their hair if there are only 2 hairdressers in town?
#instincts - good, but not always reliable.
September 4, 2025 at 3:56 AM
Outback town has only 2 hairdressers. One has perfectly groomed hair.
The other is a scruffy-looking mess.
Which do you choose for a haircut?
If you picked the first one, think again. Who cut their hair if there are only 2 hairdressers in town?
#instincts - good, but not always reliable.
Which do you choose for a haircut?
If you picked the first one, think again. Who cut their hair if there are only 2 hairdressers in town?
#instincts - good, but not always reliable.
Starting with the facts is about the worst way to win someone over. No one listens to facts unless they *feel* there’s a good reason to do so. And facts aren’t good at driving feelings.
Stories work much better for that. So start with a story to hook people in. Then hit them with the facts.
Stories work much better for that. So start with a story to hook people in. Then hit them with the facts.
August 21, 2025 at 4:19 AM
Starting with the facts is about the worst way to win someone over. No one listens to facts unless they *feel* there’s a good reason to do so. And facts aren’t good at driving feelings.
Stories work much better for that. So start with a story to hook people in. Then hit them with the facts.
Stories work much better for that. So start with a story to hook people in. Then hit them with the facts.
The problem with “obvious” ideas is they’re, well, obvious. Everyone else is already doing them.
If you want to stand out, explore the “non-obvious”. That makes your ideas much more interesting. People will notice. And remember. And that’s what you want, right? Obviously 😉
#obvious #nonobvious
If you want to stand out, explore the “non-obvious”. That makes your ideas much more interesting. People will notice. And remember. And that’s what you want, right? Obviously 😉
#obvious #nonobvious
August 15, 2025 at 5:58 AM
The problem with “obvious” ideas is they’re, well, obvious. Everyone else is already doing them.
If you want to stand out, explore the “non-obvious”. That makes your ideas much more interesting. People will notice. And remember. And that’s what you want, right? Obviously 😉
#obvious #nonobvious
If you want to stand out, explore the “non-obvious”. That makes your ideas much more interesting. People will notice. And remember. And that’s what you want, right? Obviously 😉
#obvious #nonobvious
One of these designs is instinctively more appealing. Why?
3 reasons
- warm colours draw us in, cold colours push us away
- most people prefer curves to jagged edges
- smiles puts us at ease
Even something as simple as shapes + colours influences how you think.
3 reasons
- warm colours draw us in, cold colours push us away
- most people prefer curves to jagged edges
- smiles puts us at ease
Even something as simple as shapes + colours influences how you think.
August 7, 2025 at 1:42 AM
One of these designs is instinctively more appealing. Why?
3 reasons
- warm colours draw us in, cold colours push us away
- most people prefer curves to jagged edges
- smiles puts us at ease
Even something as simple as shapes + colours influences how you think.
3 reasons
- warm colours draw us in, cold colours push us away
- most people prefer curves to jagged edges
- smiles puts us at ease
Even something as simple as shapes + colours influences how you think.
Some people are “definitely” decision-makers. Focused and fast-moving. Great when something's on fire.
“Maybe” people are more open-minded. They explore and take their time. Great when you need to create something to make things go Supersonic.
Choose wisely. D’you know what I mean?
“Maybe” people are more open-minded. They explore and take their time. Great when you need to create something to make things go Supersonic.
Choose wisely. D’you know what I mean?
July 28, 2025 at 2:02 AM
Some people are “definitely” decision-makers. Focused and fast-moving. Great when something's on fire.
“Maybe” people are more open-minded. They explore and take their time. Great when you need to create something to make things go Supersonic.
Choose wisely. D’you know what I mean?
“Maybe” people are more open-minded. They explore and take their time. Great when you need to create something to make things go Supersonic.
Choose wisely. D’you know what I mean?