Groupthink-a psychological & sociological phenomenon where members of a group conform to majority opinion to maintain harmony rather than stating their own opinions. Groupthink is differentiated from simple group consensus by its often illogical or poorly thought through conclusions. -Study.com

Merton's Strain theory of Deviance puts two forces, societal goals and institutional means, at play in creating the path to deviance and away from the goal of conformity. When rejected, accepted, or replaced, the alternative paths created include Innovation, Retreatism, Ritualism, and Rebellion.

Max Weber was a German born, late 19th century, early 20th century social scientist, often seen as one of the founding fathers of modern sociology.

Sociologist Erving Goffman is one of the most influential Social Scientists of the 20th century. Goffman's insight into the self and studies in symbolic interactionism have practical applications seen in social research, social psychology, advertising, and marketing industries; And Politics...