After three-and-a-half seasons in Sweden and four-and-a-half seasons in England, Freja Holm had done a great job rebuilding the fortunes of Alingsås IF and Everton Women. However, the dominance of Arsenal and Chelsea left the 42-year-old feelling a little jaded with life in England. So, when Italian side Fiorentina came calling, she jumped at the new opportunity.

This is the second part of my Football Manager story about a football journey in the Faroe Islands.

I imagine that any view you have on ‘Seleção’ (the Brazilian National Team) would depend on how old you were when you first saw them play.  ‘Boomers’ like my dad’s generation would rave about the...

Robaato Rasamu found himself in the midst of a 16-month second season in Japan, relying on an extremely inexperienced squad. After enduring a painful J2/J3 Special Tournament, the rookie Japanese manager was slowly starting to get improved performances out of his young Thespa Gunma side.

The Riga Revolution begins. CoxieFM takes charge of Riga FC with one mission — to turn Latvia’s rising side into a European powerhouse…

(Monday Afternoon, September 1st, 2025) The August transfer window has officially slammed shut, and while we were incredibly disciplined in our decision not to bring any new players in—trusting the…

Leading a semi-professional club into European football's biggest competition doesn't go unnoticed, eventually. That was the case in November 2028 as, on the back of taking Alingsås IF into the Champions League, competing in the Swedish title race and earning her Continental A licence, it looked like Freja Holm may be departing her homeland. Four days after their Euro Cup exit, Holm received a phone call from England that went well and quickly resulted in an offer she couldn't refuse.

It has been a tremendous season for the newly promoted Shimizu S-Pulse in Japan. By playing a clean slate 4231 tactic we have ended the season with silverware. Today’s blog post focuses on this tact...

Until as recently as a few months ago, nobody had heard of a little club in southwest Sweden called Alingsås IF. But that all changed as manager Freja Holm was quickly becoming the talk of Swedish football, having led the club to a 2nd-place finish on the final day of the 2027 season and won the Damallsvenskan Manager of the Year.

It was a dark and stormy night (it actually was), and I was looking for a challenge. I didn´t have a clue I would stumble upon something…

Football Manager 26 training regime by FM Rensie.

After the longest wait, Football Manager 26 is finally here... but is it any good? That's a question many people have already answered with an emphatic "no". FM26 came out on 4 November to unprecedentedly negative reviews on Steam, with a 27% approval rating as I write this. Even the professional gaming critics who consistently heap praise on FM have been much more divided this time around.

A flying start to the Damallsvenskan campaign, including beating the holders and winning 5-1 at last season's 3rd-place finishers, saw Alingsås IF looking good to survive upon their return to the top tier.

The Riga Revolution begins. CoxieFM takes charge of Riga FC with one mission — to turn Latvia’s rising side into a European powerhouse…

Welcome back one and all! Here we are again in the Scottish Division Three, also known as the Blog Squad League. We’re approaching the end of September, so the gents have been pondering their transfer targets. Can anyone improve their position before the window? We have three sets of league fixtures this week to bring us to the end of September.

The reputation of fledgling manager Freja Holm was on the rise after she led Alingsås IF to an immediate promotion from Sweden's second tier. She now faced a tough test to keep her team in the top tier.

Dropping into Elitettan had reversed the fortunes of Freja Holm early in the rookie manager's career. Having won one out of seven top-tier games, the 35-year-old Swede had led Alingsås IF to an unbeaten start 11 games into her first full season.

Rookie manager Freja Holm was handed the unenviable task of managing Swedish side Alingsås IF, who hadn't won in 19 league matches, in her first role as a Football Manager. Unsurprisingly, she wasn't able to pull off a miraculous survival, but did manage to pick up her first win in the final game of the Damallsvenskan campaign. Holm was concerned that relegation would mean a sacking, but it eventually appeared the board was happy to give her a chance in the second-tier Elitettan.

This is an update from my Shimizu S-Pulse save in the J1 league, Japan. The in-game date is May 2025, and I have set up my recruitment team and have begun to scout players.  I thought I would s...

During my recent trip to Riga, I made a point to stop by Skonto Stadium, the historic home of Riga FC. As a football fan, there’s…

Parma just missed out on defending their maiden Serie A title to a relentless Inter Milan in 2029, but manager Alessio Rinaldi remained delighted with the progress of his young side.

n exciting young Parma Calcio side topped Serie A at the halfway mark of their maiden title defence and was looking good to reach the Champions League knockout rounds.

Freja Holm walked into the world of football management as an inexperienced coach with minimal badges and a football career cut short by injury. As such, the 35-year-old Swede was expecting a long wait before finding her first club in women's football.