F(L)IGHT THE SYSTEM
Camila. Sarah. Kiara. Udane.
after a short vacation, we're ready to continue with a few more theories... today: SEMIOTICS
after a short vacation, we're ready to continue with a few more theories... today: SEMIOTICS
According to the Hypodermic needle theory, audiences are easily tricked into thinking whatever the director, journalist or author wants them to think.
According to the Hypodermic needle theory, audiences are easily tricked into thinking whatever the director, journalist or author wants them to think.
The Spiral of Silence (pt. 2)
The people who hold the majority opinion form social groups who punish the more vulnerable individuals who are perceived as a minority, creating a feeling of fear to speak out.
The Spiral of Silence (pt. 2)
The people who hold the majority opinion form social groups who punish the more vulnerable individuals who are perceived as a minority, creating a feeling of fear to speak out.
Elisabeth Noelle Neumann and The Spiral of Silence
Elisabeth Noelle Neumann and The Spiral of Silence
Today's class is a bit dense, we're talking about PUBLIC OPINION. To get you started, here's our musical recommendation of the day...
youtu.be/nZXRV4MezEw?...
Today's class is a bit dense, we're talking about PUBLIC OPINION. To get you started, here's our musical recommendation of the day...
youtu.be/nZXRV4MezEw?...
As today is Sarah's birthday she chose today's musical recommendation:
youtu.be/nx2iLOvP0rM?...
As today is Sarah's birthday she chose today's musical recommendation:
youtu.be/nx2iLOvP0rM?...
It's a theory very related to propaganda.
Mass media has an inmediate, direct and powerful effect on adiences; everything they put out for us we swallow it.
The algorithms we use today coul be related to propaganda in the way they target us.
It's a theory very related to propaganda.
Mass media has an inmediate, direct and powerful effect on adiences; everything they put out for us we swallow it.
The algorithms we use today coul be related to propaganda in the way they target us.
(not the musical but... still)
(not the musical but... still)
a picture summarizing the subject of the day and a musical recommendation:
youtu.be/W1k_XlnJu1U?...
a picture summarizing the subject of the day and a musical recommendation:
youtu.be/W1k_XlnJu1U?...
This model focuses on the EFFECT rather than the message. An effect means an observable or measurable change in the receiver. (context: after World War II).
This model focuses on the EFFECT rather than the message. An effect means an observable or measurable change in the receiver. (context: after World War II).
(this is our musical rec for the day; wait to find out Tania's)
youtu.be/xmUZ6nCFNoU?...
(this is our musical rec for the day; wait to find out Tania's)
youtu.be/xmUZ6nCFNoU?...
Barnlund (1970), Frymer (2005) and Wilmot (1987) models.
classification of the "noise" element in the scheme. It contemplates a shared field of experience.
Barnlund (1970), Frymer (2005) and Wilmot (1987) models.
classification of the "noise" element in the scheme. It contemplates a shared field of experience.
Wilbur Schramm model (1954). The main difference with the first model (Shannon & Weaver) it is that this scheme is circular and it includes new elements, such as FEEDBACK. Feedback tells communicators whether their message is received/understood.
Wilbur Schramm model (1954). The main difference with the first model (Shannon & Weaver) it is that this scheme is circular and it includes new elements, such as FEEDBACK. Feedback tells communicators whether their message is received/understood.