For example: www.mckinsey.com/capabilities...

McKinsey is always good value, Kev.

The signing of the bloke in the middle one of the least good bits of news in my remembrance.

Any photos of Elliott Anderson, comms team? Still one of our own!

This is a thing of beauty, mate!

Now, now, James, play nicely! Enjoy him, he’s certainly a huge talent.

Put it like that, Kev, and it represents very good business, imho.

#nufc

Maybe in time we’ll get more realistic. We’re always going to feel the loss. But, maybe then it would hurt less… feel less personal.

Maybe then we could love, and be loved in return. But not lie to each other about what it really means; and wish each other well when comes the season to move on.

After all we, as fans, have more than enough love for our club to go around. And, there’s more than enough magic in football without us all agreeing to live under some kind of spell of total devotion and timeless loyalty.

Maybe we shouldn’t require that of players; people who, at the end of the day, signed a contract not a lifetime covenant.

Maybe we don’t need it from them either. As long as they’re doing their job well… doing all they can, giving of their best.

Maybe players like Alexander Isak don’t really love our club like they make out they do. But maybe we shouldn’t expect them to either.

I’m not saying that football should be cold, hard business. But neither, perhaps, should it be a pretence of unbridled passion and undying loyalty.

But, in our ecstasy, our adoration, our fanaticism, our partisan sense of triumph… maybe we’ve bought into a lie or at least allowed ourselves to believe a half-truth.

Because we’ve had some good times with Isak. He’s scored some goals that meant a lot to us. Done some near impossible things that fired our imaginations. He’s given us some feelings - in supporting this club - we’ve scarcely known before. He’s helped us feel pride, helped us walk tall.

It’s hard to feel good about it. About the whole thing… about any part of it.

And, maybe we’re all partly to blame. Maybe we’re all complicit, have all set ourselves up for a fall.

You can’t help but feel you’ve been mugged off… played… made a fool of. And, watching us struggle for three games… squander precious points that could so easily have been ours… whilst he sat on his hands, played HIS game and now gets his wish…

And, yet, only a few months back he rode an open top bus grinning ear to ear, rode the tidal wave of public support all the way onto the stage at Town Moor that night, and agreed to be filmed on an Adidas promo film all about pride and belonging.