Erika | The Author + Marketer
@theauthormarketer.bsky.social
Book marketing tips, tools, + techniques
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
November 5, 2025 at 6:20 PM
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
October 31, 2025 at 12:01 AM
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
October 24, 2025 at 6:25 PM
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
October 8, 2025 at 4:18 PM
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
September 10, 2025 at 6:18 PM
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
Thinking about using a pen name? 🖋️
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
September 10, 2025 at 1:15 AM
Thinking about using a pen name? 🖋️
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
Here's my take on pen names as a book marketer with over 6 years in the publishing industry. ⤵️
#BookMarketing #PenName #WritingCommunity #AuthorFriends
I did the homework for you and compiled all of September's bookish holidays 💙
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
September 3, 2025 at 12:09 AM
I did the homework for you and compiled all of September's bookish holidays 💙
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Be sure add these to your book marketing calendar 🗓️
#BookishHolidays #BookMarketing #Booksky #Authorsky #Writersky #Readersky #Bookish
Hey, author! Don't know what to post in August❔
Check out these 9 Bookish Holidays to add to your calendar 🗓️
Which ones will you add to your book marketing plan!?
Check out these 9 Bookish Holidays to add to your calendar 🗓️
Which ones will you add to your book marketing plan!?
August 1, 2025 at 8:35 PM
Hey, author! Don't know what to post in August❔
Check out these 9 Bookish Holidays to add to your calendar 🗓️
Which ones will you add to your book marketing plan!?
Check out these 9 Bookish Holidays to add to your calendar 🗓️
Which ones will you add to your book marketing plan!?
Just got back from spending time at the Dallas Gift Market!
Love helping sell these beauties behind me 💙
#Booksky #BookMarketing #GiftShow #BooksAreLife #ReadOn
Love helping sell these beauties behind me 💙
#Booksky #BookMarketing #GiftShow #BooksAreLife #ReadOn
June 24, 2025 at 12:31 AM
Just got back from spending time at the Dallas Gift Market!
Love helping sell these beauties behind me 💙
#Booksky #BookMarketing #GiftShow #BooksAreLife #ReadOn
Love helping sell these beauties behind me 💙
#Booksky #BookMarketing #GiftShow #BooksAreLife #ReadOn
Which bookish holiday are you posting about this month?
#BookMarketing #BookishHoliday #BookLove #Writersky #Authorsky
#BookMarketing #BookishHoliday #BookLove #Writersky #Authorsky
June 3, 2025 at 10:55 PM
Which bookish holiday are you posting about this month?
#BookMarketing #BookishHoliday #BookLove #Writersky #Authorsky
#BookMarketing #BookishHoliday #BookLove #Writersky #Authorsky
No wonder #BookMarketing feels overwhelming!
I found a #Marketing Manager position posted on LinkedIn.
I broke down the job description and responsibilities and found they were cramming 10 full-time positions into one marketing position.
So...it feels overwhelming, because it really is!
I found a #Marketing Manager position posted on LinkedIn.
I broke down the job description and responsibilities and found they were cramming 10 full-time positions into one marketing position.
So...it feels overwhelming, because it really is!
May 29, 2025 at 12:48 AM
No wonder #BookMarketing feels overwhelming!
I found a #Marketing Manager position posted on LinkedIn.
I broke down the job description and responsibilities and found they were cramming 10 full-time positions into one marketing position.
So...it feels overwhelming, because it really is!
I found a #Marketing Manager position posted on LinkedIn.
I broke down the job description and responsibilities and found they were cramming 10 full-time positions into one marketing position.
So...it feels overwhelming, because it really is!
😔Don't have anything to share for Children's Book Week?
✨Let's Change That✨
#Booksky #Authorsky #Writersky #Readersky #ChildrensAuthor #ChildrensBooks #ChildrensBookWeek #BookMarketing
✨Let's Change That✨
#Booksky #Authorsky #Writersky #Readersky #ChildrensAuthor #ChildrensBooks #ChildrensBookWeek #BookMarketing
May 7, 2025 at 3:43 PM
😔Don't have anything to share for Children's Book Week?
✨Let's Change That✨
#Booksky #Authorsky #Writersky #Readersky #ChildrensAuthor #ChildrensBooks #ChildrensBookWeek #BookMarketing
✨Let's Change That✨
#Booksky #Authorsky #Writersky #Readersky #ChildrensAuthor #ChildrensBooks #ChildrensBookWeek #BookMarketing
If you're ready to quit marketing your book...this one's for you 💙
"Daughter of No Worlds" was published in 2019.
SIX YEARS later it's Best of BookTok in 2025.
Remember that book marketing is a long game!
#BookMarketing #DaughterOfNoWorlds #Bestseller #BestsellingBook #BookTok #BestOfBookTok
"Daughter of No Worlds" was published in 2019.
SIX YEARS later it's Best of BookTok in 2025.
Remember that book marketing is a long game!
#BookMarketing #DaughterOfNoWorlds #Bestseller #BestsellingBook #BookTok #BestOfBookTok
April 30, 2025 at 10:33 PM
If you're ready to quit marketing your book...this one's for you 💙
"Daughter of No Worlds" was published in 2019.
SIX YEARS later it's Best of BookTok in 2025.
Remember that book marketing is a long game!
#BookMarketing #DaughterOfNoWorlds #Bestseller #BestsellingBook #BookTok #BestOfBookTok
"Daughter of No Worlds" was published in 2019.
SIX YEARS later it's Best of BookTok in 2025.
Remember that book marketing is a long game!
#BookMarketing #DaughterOfNoWorlds #Bestseller #BestsellingBook #BookTok #BestOfBookTok
Happy Donate A Book Day 📖
If you have extra copies of your book hidden around your house, today is the day to get them in the hands of readers!
#DonateABookDay #Writersky #Booksky #Authorsky #GiveABook #DonateABook #BookMarketing
If you have extra copies of your book hidden around your house, today is the day to get them in the hands of readers!
#DonateABookDay #Writersky #Booksky #Authorsky #GiveABook #DonateABook #BookMarketing
April 14, 2025 at 9:56 PM
Happy Donate A Book Day 📖
If you have extra copies of your book hidden around your house, today is the day to get them in the hands of readers!
#DonateABookDay #Writersky #Booksky #Authorsky #GiveABook #DonateABook #BookMarketing
If you have extra copies of your book hidden around your house, today is the day to get them in the hands of readers!
#DonateABookDay #Writersky #Booksky #Authorsky #GiveABook #DonateABook #BookMarketing
Stop having every post and email be only about your book!
✨Author Fans > Book Fans✨
#Authorsky #Booksky #Writersky #WritingCommunity #BookMarketing #AuthorMarketer #BookPromotion
✨Author Fans > Book Fans✨
#Authorsky #Booksky #Writersky #WritingCommunity #BookMarketing #AuthorMarketer #BookPromotion
April 8, 2025 at 4:33 PM
Stop having every post and email be only about your book!
✨Author Fans > Book Fans✨
#Authorsky #Booksky #Writersky #WritingCommunity #BookMarketing #AuthorMarketer #BookPromotion
✨Author Fans > Book Fans✨
#Authorsky #Booksky #Writersky #WritingCommunity #BookMarketing #AuthorMarketer #BookPromotion
💬 What's something younger you would LOVE about your #Bookish life now?
I wrote, illustrated, and "published" my first book in 2nd grade 💙
If only little Erika knew she'd grow up to traditionally publish a gift book, work for a #PublishingHouse, and have a career talking about books and #authors!
I wrote, illustrated, and "published" my first book in 2nd grade 💙
If only little Erika knew she'd grow up to traditionally publish a gift book, work for a #PublishingHouse, and have a career talking about books and #authors!
March 31, 2025 at 8:16 PM
💬 What's something younger you would LOVE about your #Bookish life now?
I wrote, illustrated, and "published" my first book in 2nd grade 💙
If only little Erika knew she'd grow up to traditionally publish a gift book, work for a #PublishingHouse, and have a career talking about books and #authors!
I wrote, illustrated, and "published" my first book in 2nd grade 💙
If only little Erika knew she'd grow up to traditionally publish a gift book, work for a #PublishingHouse, and have a career talking about books and #authors!
THIS is why you don't want national distribution from major chain stores.
Returns to the publisher come in boxes just like this where almost all of the books have to be damaged out.
Instead focus on working with your local Indie and Barnes & Noble locations 💙
#BookMarketing #BookSales
Returns to the publisher come in boxes just like this where almost all of the books have to be damaged out.
Instead focus on working with your local Indie and Barnes & Noble locations 💙
#BookMarketing #BookSales
February 11, 2025 at 11:05 PM
THIS is why you don't want national distribution from major chain stores.
Returns to the publisher come in boxes just like this where almost all of the books have to be damaged out.
Instead focus on working with your local Indie and Barnes & Noble locations 💙
#BookMarketing #BookSales
Returns to the publisher come in boxes just like this where almost all of the books have to be damaged out.
Instead focus on working with your local Indie and Barnes & Noble locations 💙
#BookMarketing #BookSales
I'm picking one IG recommendation each month to grow my account.
In February I'll post 1 IG Live/Week (😨).
Be sure to follow me on IG so you don't miss out as I share industry insights to #BookMarketing 💙
In February I'll post 1 IG Live/Week (😨).
Be sure to follow me on IG so you don't miss out as I share industry insights to #BookMarketing 💙
January 28, 2025 at 2:55 PM
I'm picking one IG recommendation each month to grow my account.
In February I'll post 1 IG Live/Week (😨).
Be sure to follow me on IG so you don't miss out as I share industry insights to #BookMarketing 💙
In February I'll post 1 IG Live/Week (😨).
Be sure to follow me on IG so you don't miss out as I share industry insights to #BookMarketing 💙
You can't market your book well if you don't know who you're marketing to!
Understanding your ideally reader's reading habits is just one way to get inside their brains 🧠
#BookMarketing #AuthorsOfBluesky #BlueskyAuthors #WritersOfBluesky #AuthorMarketer #BookMarketer
Understanding your ideally reader's reading habits is just one way to get inside their brains 🧠
#BookMarketing #AuthorsOfBluesky #BlueskyAuthors #WritersOfBluesky #AuthorMarketer #BookMarketer
January 8, 2025 at 5:15 PM
You can't market your book well if you don't know who you're marketing to!
Understanding your ideally reader's reading habits is just one way to get inside their brains 🧠
#BookMarketing #AuthorsOfBluesky #BlueskyAuthors #WritersOfBluesky #AuthorMarketer #BookMarketer
Understanding your ideally reader's reading habits is just one way to get inside their brains 🧠
#BookMarketing #AuthorsOfBluesky #BlueskyAuthors #WritersOfBluesky #AuthorMarketer #BookMarketer