Erika | The Author + Marketer
@theauthormarketer.bsky.social
Book marketing tips, tools, + techniques
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
📚 Establish Your Author Brand
📢 Grow Your Author Platform
🏆 Successfully Market Your Book
Pinned
Hey author👋🏼, you know that thing you really hate doing (book marketing)?
Well, I do it for a living and share ✨FREE✨ book marketing tips, tools, and techniques here.
So follow me and stop stressing over how you should market your book 😉
#BookMarketing #BookMarketer #Authorsky #Writersky
Well, I do it for a living and share ✨FREE✨ book marketing tips, tools, and techniques here.
So follow me and stop stressing over how you should market your book 😉
#BookMarketing #BookMarketer #Authorsky #Writersky
With @washingtonpost.com ending Book World, there's one less dedicated book outlet to pitch in an industry that's only growing in saturation. 😔
#BookMarketing #BookLife #AuthorMarketer #BookReview
#BookMarketing #BookLife #AuthorMarketer #BookReview
February 6, 2026 at 1:41 AM
With @washingtonpost.com ending Book World, there's one less dedicated book outlet to pitch in an industry that's only growing in saturation. 😔
#BookMarketing #BookLife #AuthorMarketer #BookReview
#BookMarketing #BookLife #AuthorMarketer #BookReview
I did the homework for you 🥰
Now all you need to do is find the right bookish holidays in February to promote your book!
#Bookish #BookLife #WritingCommunity
Now all you need to do is find the right bookish holidays in February to promote your book!
#Bookish #BookLife #WritingCommunity
February 4, 2026 at 8:25 PM
I did the homework for you 🥰
Now all you need to do is find the right bookish holidays in February to promote your book!
#Bookish #BookLife #WritingCommunity
Now all you need to do is find the right bookish holidays in February to promote your book!
#Bookish #BookLife #WritingCommunity
As a professional book marketer, here are the ✨TOP THREE✨ things I see successful authors do.
1️⃣ They keep writing after they publish
2️⃣ They FREQUENTLY talk about their books, their writing process, & inspirations
3️⃣ They are always connecting with others (collaborations, signings, etc.)
#Booksky
1️⃣ They keep writing after they publish
2️⃣ They FREQUENTLY talk about their books, their writing process, & inspirations
3️⃣ They are always connecting with others (collaborations, signings, etc.)
#Booksky
January 29, 2026 at 7:52 PM
As a professional book marketer, here are the ✨TOP THREE✨ things I see successful authors do.
1️⃣ They keep writing after they publish
2️⃣ They FREQUENTLY talk about their books, their writing process, & inspirations
3️⃣ They are always connecting with others (collaborations, signings, etc.)
#Booksky
1️⃣ They keep writing after they publish
2️⃣ They FREQUENTLY talk about their books, their writing process, & inspirations
3️⃣ They are always connecting with others (collaborations, signings, etc.)
#Booksky
Authors: When should I start talking about my book?
Me: ⤵️
#BookMarketing #ForAuthors #WritingCommunity
Me: ⤵️
#BookMarketing #ForAuthors #WritingCommunity
a man wearing a sweater that says " like now "
ALT: a man wearing a sweater that says " like now "
media.tenor.com
January 28, 2026 at 2:56 PM
Authors: When should I start talking about my book?
Me: ⤵️
#BookMarketing #ForAuthors #WritingCommunity
Me: ⤵️
#BookMarketing #ForAuthors #WritingCommunity
If a company is asking you to spend money on a book ad with them, ask them for a rate or media kit.
If they can't provide one or it doesn't include pricing, thank them for reaching out, and then move on.
(I've sat on the calls and the pricing is just 💰💰💰.)
#BookMarketing #Authorsky
If they can't provide one or it doesn't include pricing, thank them for reaching out, and then move on.
(I've sat on the calls and the pricing is just 💰💰💰.)
#BookMarketing #Authorsky
January 23, 2026 at 1:20 AM
If a company is asking you to spend money on a book ad with them, ask them for a rate or media kit.
If they can't provide one or it doesn't include pricing, thank them for reaching out, and then move on.
(I've sat on the calls and the pricing is just 💰💰💰.)
#BookMarketing #Authorsky
If they can't provide one or it doesn't include pricing, thank them for reaching out, and then move on.
(I've sat on the calls and the pricing is just 💰💰💰.)
#BookMarketing #Authorsky
If you're feeling overwhelmed by the holidays...take a break from book marketing.
(I bet you never thought a book marketer would say that 😉.)
#AuthorLife #WritingCommunity #Writersky #Authorsky
(I bet you never thought a book marketer would say that 😉.)
#AuthorLife #WritingCommunity #Writersky #Authorsky
December 15, 2025 at 7:54 PM
If you're feeling overwhelmed by the holidays...take a break from book marketing.
(I bet you never thought a book marketer would say that 😉.)
#AuthorLife #WritingCommunity #Writersky #Authorsky
(I bet you never thought a book marketer would say that 😉.)
#AuthorLife #WritingCommunity #Writersky #Authorsky
If you're feeling overwhelmed by the holidays...take a break from book marketing.
(I bet you never thought a book marketer would say that 😉.)
(I bet you never thought a book marketer would say that 😉.)
December 15, 2025 at 7:53 PM
If you're feeling overwhelmed by the holidays...take a break from book marketing.
(I bet you never thought a book marketer would say that 😉.)
(I bet you never thought a book marketer would say that 😉.)
After over 20 years in the music industry, Kevin Jonas released his first solo song.
A nice reminder that it's NEVER too late to write, publish, and market that book you've been thinking about 💙
open.spotify.com/track/3Fq2jP...
#ForAuthors #WritingCommunity #WriteOn
A nice reminder that it's NEVER too late to write, publish, and market that book you've been thinking about 💙
open.spotify.com/track/3Fq2jP...
#ForAuthors #WritingCommunity #WriteOn
Changing
open.spotify.com
November 24, 2025 at 8:14 PM
After over 20 years in the music industry, Kevin Jonas released his first solo song.
A nice reminder that it's NEVER too late to write, publish, and market that book you've been thinking about 💙
open.spotify.com/track/3Fq2jP...
#ForAuthors #WritingCommunity #WriteOn
A nice reminder that it's NEVER too late to write, publish, and market that book you've been thinking about 💙
open.spotify.com/track/3Fq2jP...
#ForAuthors #WritingCommunity #WriteOn
The holiday sales have already started!
Which link is are you sending shoppers to?
(You should only focus on one.)
🔗 Your author website
🔗 @bookshop.org
🔗 Your publisher's website
🔗 Your favorite indie bookstore's website
#BookMarketing #ForAuthors #WriterCommunity #AuthorFriends
Which link is are you sending shoppers to?
(You should only focus on one.)
🔗 Your author website
🔗 @bookshop.org
🔗 Your publisher's website
🔗 Your favorite indie bookstore's website
#BookMarketing #ForAuthors #WriterCommunity #AuthorFriends
November 19, 2025 at 11:10 PM
The holiday sales have already started!
Which link is are you sending shoppers to?
(You should only focus on one.)
🔗 Your author website
🔗 @bookshop.org
🔗 Your publisher's website
🔗 Your favorite indie bookstore's website
#BookMarketing #ForAuthors #WriterCommunity #AuthorFriends
Which link is are you sending shoppers to?
(You should only focus on one.)
🔗 Your author website
🔗 @bookshop.org
🔗 Your publisher's website
🔗 Your favorite indie bookstore's website
#BookMarketing #ForAuthors #WriterCommunity #AuthorFriends
Want a better chance of getting book reviews❓
Have final copies (digital or physical) ready to send to reviewers 5 months before your pub date!
#BookMarketing #BookReviews #ForAuthors #Writersky #Authorsky
Have final copies (digital or physical) ready to send to reviewers 5 months before your pub date!
#BookMarketing #BookReviews #ForAuthors #Writersky #Authorsky
November 19, 2025 at 12:20 AM
Want a better chance of getting book reviews❓
Have final copies (digital or physical) ready to send to reviewers 5 months before your pub date!
#BookMarketing #BookReviews #ForAuthors #Writersky #Authorsky
Have final copies (digital or physical) ready to send to reviewers 5 months before your pub date!
#BookMarketing #BookReviews #ForAuthors #Writersky #Authorsky
Think about how you feel when someone leaves your book a nice review...
...now go write one for someone else 💙
#Authorsky #Booksky #Readersky #Writersky #AuthorsSupportingAuthors
...now go write one for someone else 💙
#Authorsky #Booksky #Readersky #Writersky #AuthorsSupportingAuthors
November 14, 2025 at 11:24 PM
Think about how you feel when someone leaves your book a nice review...
...now go write one for someone else 💙
#Authorsky #Booksky #Readersky #Writersky #AuthorsSupportingAuthors
...now go write one for someone else 💙
#Authorsky #Booksky #Readersky #Writersky #AuthorsSupportingAuthors
Don't wait to see if your book was selected for a gift list....
✨Write your own themed holiday gift list✨
Here's a stocking stuffer list I curated for @familiusbooks.bsky.social that features small businesses and our own books (of course)!
#BookMarketing #BookishGifts #ForAuthors #BookPromo
✨Write your own themed holiday gift list✨
Here's a stocking stuffer list I curated for @familiusbooks.bsky.social that features small businesses and our own books (of course)!
#BookMarketing #BookishGifts #ForAuthors #BookPromo
📚✨The Best Stocking Stuffers for Book Lovers!
Perfect for readers and writers, these small gifts will bring ✨BIG✨ holiday cheer on Christmas morning.
Click the link to access our full Stocking Stuffer Gift Guide for Book Lovers!
familius.com/2025-holiday...
#Booksky #Readersky #Writersky
Perfect for readers and writers, these small gifts will bring ✨BIG✨ holiday cheer on Christmas morning.
Click the link to access our full Stocking Stuffer Gift Guide for Book Lovers!
familius.com/2025-holiday...
#Booksky #Readersky #Writersky
2025 Holiday Gift Guide: Stocking Stuffers for Book Lovers - Familius.com Shop
Discover the best 2025 stocking stuffers, from essential reads to reading essentials, that are sure to bring joy to any book lover.
familius.com
November 13, 2025 at 8:01 PM
Don't wait to see if your book was selected for a gift list....
✨Write your own themed holiday gift list✨
Here's a stocking stuffer list I curated for @familiusbooks.bsky.social that features small businesses and our own books (of course)!
#BookMarketing #BookishGifts #ForAuthors #BookPromo
✨Write your own themed holiday gift list✨
Here's a stocking stuffer list I curated for @familiusbooks.bsky.social that features small businesses and our own books (of course)!
#BookMarketing #BookishGifts #ForAuthors #BookPromo
If you're tired of posting about your book, switch things up and post about ONE thing you love about your book...
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
November 8, 2025 at 2:59 PM
If you're tired of posting about your book, switch things up and post about ONE thing you love about your book...
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
💙 Is it a character?
💙 Is it a location?
💙 Is it a go-to drink that sparks your creative urge to write?
Share that instead, because people respond to happiness!
#BookMarketing
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
November 5, 2025 at 6:20 PM
I did the homework for you 💙
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
Here are bookish holidays in November that you can use to promote your book (and yes, I know I missed National Author's Day 😭).
#Bookish #BookishHolidays #Authorsky #Writersky #WritingCommunity
If you're not talking about your book, how will people hear about it?
#BookMarketing #Authorsky #Writersky
#BookMarketing #Authorsky #Writersky
November 4, 2025 at 8:09 PM
If you're not talking about your book, how will people hear about it?
#BookMarketing #Authorsky #Writersky
#BookMarketing #Authorsky #Writersky
If you DREAD 😱 the thought of #BookMarketing, it's because you haven't found the RIGHT way to market your book.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
October 31, 2025 at 8:35 PM
If you DREAD 😱 the thought of #BookMarketing, it's because you haven't found the RIGHT way to market your book.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
❌ Don't do podcasts if you don't like talking about yourself.
❌ Don't do in-person events if crowds make you uncomfortable.
❌ Don't do YouTube if you hate being on camera.
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
October 31, 2025 at 12:01 AM
Just following my own marketing advice and updating my headshot (after 3 years!)
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
#DigitalMarketing #SocialMediaMarketing #BookMarketing #Headshot
When I practice what I preach and reach out for collabs, I get to create a wonderful holiday partnership between Operation Literacy and @familiusbooks.bsky.social 🌲🎁
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
October 28, 2025 at 1:54 AM
When I practice what I preach and reach out for collabs, I get to create a wonderful holiday partnership between Operation Literacy and @familiusbooks.bsky.social 🌲🎁
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
(Stay tuned for more info!)
#DonationMatch #HolidayDonation #Booksky #Readersky
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
October 24, 2025 at 6:25 PM
No, I don't know EVERYTHING about book marketing.
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
Thank goodness for things like the Publishers' Summit I went to last week so I can learn with and from other industry experts 💙
#BookMarketing #Authorsky #Writersky #PubHouseLife #PublishingHouse
My day job is marketing and PR, so most days I am legitimately too sick of it to market and promote myself 🤮
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
October 24, 2025 at 12:07 AM
My day job is marketing and PR, so most days I am legitimately too sick of it to market and promote myself 🤮
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Guess I'll just go curl up with a good book 💙
#DigitalMarketing #Booksky #Writersky #BookMarketer
Are cover endorsements necessary?
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
October 22, 2025 at 11:59 PM
Are cover endorsements necessary?
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
It depends...
📘 Will it add credibility to your book?
📘 Is the endorser's name easily recognizable by your ideal reader?
📘 Will you need to redesign your cover if you add an endorsement?
📘 Will the endorsement arrive before your pub date?
#Booksky #Authorsky
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
October 8, 2025 at 4:18 PM
Hey author, 👋 don't know what to post in October?
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
Use these 13 October Bookish Holidays to talk about your book and your writing!
#BookMarketing #AuthorSky #WriterSky #BookPromotions #Bookish
On average it takes ✨THREE✨ exposures to a product before a shopper buys it.
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
September 26, 2025 at 12:13 AM
On average it takes ✨THREE✨ exposures to a product before a shopper buys it.
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
So, have you talked or posted about your book lately?
#BookMarketing #SellYourBook #ForAuthors #WritingCommunity
September 11, 2025 at 4:52 PM
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
September 10, 2025 at 6:18 PM
Almost 3,000 books were released in a week (on this one platform alone).
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity
THIS is why it's important to get specific with your book's subject matter. It makes it easier for your ideal reader to discover your book!
#Authorsky #Booksky #BookMarketing #NicheMarketing #WritingCommunity