I started to really learn about feedback in control systems engineering. The overall field can get very technical, with many complicated applications. But the basic example of a boiler is where it all begins.

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Building something nobody wants is a top reason startups fail. Let’s look at the data.

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www.cbinsights.com/research/rep...

Growth Marketing in a nutshell: iterate to greatness

Do data creating activities → generate insights to formulate new hypotheses → (rinse and repeat).

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In this 2 min video, I share how I utilize Google Trends as a tiebreaker when choosing terms for marketing communications.

I compare "marketing funnels" and "sales funnels" to analyze their search volumes over the past year, revealing an interesting trend.

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It’s a process of building trust. With a different goal at each stage, and a measurable conversion tied to that.

Notice the emotional shifts between the stages, as a person’s sentiment evolves.

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Content creation: it’s simpler and easier than you think.

But the digital marketing universe would have you believe otherwise. (See pic)

#DigitalMarketing #Content

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You’ve got to start somewhere.

For me, that “somewhere” is tough—because marketing myself is hard. Not because I don’t know how. I know too much. I can’t see the forest for the trees.