Michael Terwindt
@terwindt.bsky.social
Helping entrepreneurs understand and reach their target audience.
No wonder inconsistent lead generation is one of the top problems faced by entrepreneurs and business leaders. It’s the whole point of your business!
#DigitalMarketing
#DigitalMarketing
May 28, 2025 at 1:05 PM
No wonder inconsistent lead generation is one of the top problems faced by entrepreneurs and business leaders. It’s the whole point of your business!
#DigitalMarketing
#DigitalMarketing
Behind the scenes: how I develop Clear Differentiation for my clients.
Let me show you how I start with my Simple Positioning Framework.
#DigitalMarketing
Let me show you how I start with my Simple Positioning Framework.
#DigitalMarketing
Clear Differentiation from a Simple Positioning Framework
www.loom.com
May 24, 2025 at 1:03 PM
Behind the scenes: how I develop Clear Differentiation for my clients.
Let me show you how I start with my Simple Positioning Framework.
#DigitalMarketing
Let me show you how I start with my Simple Positioning Framework.
#DigitalMarketing
Differentiation has been around since the dawn of business. Moments after the first snake oil salesman appeared on a highway, a certified organic pasture raised snake balm curator manifested complete with an ironic mustache.
#DigitalMarketing
#DigitalMarketing
May 23, 2025 at 1:05 PM
Differentiation has been around since the dawn of business. Moments after the first snake oil salesman appeared on a highway, a certified organic pasture raised snake balm curator manifested complete with an ironic mustache.
#DigitalMarketing
#DigitalMarketing
Perhaps one of the biggest trends in differentiation as a strategic topic is with the advent of personalization. And it’s accelerating with AI, Large Language Models and Marketing Automation.
#DigitalMarketing
#DigitalMarketing
May 22, 2025 at 1:04 PM
Perhaps one of the biggest trends in differentiation as a strategic topic is with the advent of personalization. And it’s accelerating with AI, Large Language Models and Marketing Automation.
#DigitalMarketing
#DigitalMarketing
You might think differentiation is hard. Like “why should I have to bother articulating some pointless details about my offering”.
But blasting an average message will bring average results.
#DigitalMarketing
But blasting an average message will bring average results.
#DigitalMarketing
May 21, 2025 at 1:05 PM
You might think differentiation is hard. Like “why should I have to bother articulating some pointless details about my offering”.
But blasting an average message will bring average results.
#DigitalMarketing
But blasting an average message will bring average results.
#DigitalMarketing
Why differentiation is so crucial to your brand.
Brand is not a logo, color palette, design language, fonts, etc. Brand is the story we tell of the experience we have with a company and its products. (check out my Mercedes-Benz post for more → bsky.app/profile/terw...)
#DigitalMarketing
Brand is not a logo, color palette, design language, fonts, etc. Brand is the story we tell of the experience we have with a company and its products. (check out my Mercedes-Benz post for more → bsky.app/profile/terw...)
#DigitalMarketing
Michael Terwindt (@michaelterwindt) on Threads
Mercedes-Benz. What comes to mind when I say these words? Without reading further, throw it in the comments! DigitalMarketing
www.threads.com
May 19, 2025 at 1:07 PM
Why differentiation is so crucial to your brand.
Brand is not a logo, color palette, design language, fonts, etc. Brand is the story we tell of the experience we have with a company and its products. (check out my Mercedes-Benz post for more → bsky.app/profile/terw...)
#DigitalMarketing
Brand is not a logo, color palette, design language, fonts, etc. Brand is the story we tell of the experience we have with a company and its products. (check out my Mercedes-Benz post for more → bsky.app/profile/terw...)
#DigitalMarketing
You can't differentiate by copying everyone else.
Yes, it's a good idea to keep an eye on your competitors, for various reasons. You want to know what moves they're making. If you can figure out what's working for them, you might want to borrow some of that inspiration.
#DigitalMarketing
Yes, it's a good idea to keep an eye on your competitors, for various reasons. You want to know what moves they're making. If you can figure out what's working for them, you might want to borrow some of that inspiration.
#DigitalMarketing
May 18, 2025 at 1:03 PM
You can't differentiate by copying everyone else.
Yes, it's a good idea to keep an eye on your competitors, for various reasons. You want to know what moves they're making. If you can figure out what's working for them, you might want to borrow some of that inspiration.
#DigitalMarketing
Yes, it's a good idea to keep an eye on your competitors, for various reasons. You want to know what moves they're making. If you can figure out what's working for them, you might want to borrow some of that inspiration.
#DigitalMarketing
I get calls all the time about founders who claim to have everything sorted, but the sales aren’t rolling in.
The product is solid, website is clean, they’re pitching like crazy, but no one is jumping to throw money at them.
#DigitalMarketing
The product is solid, website is clean, they’re pitching like crazy, but no one is jumping to throw money at them.
#DigitalMarketing
May 17, 2025 at 1:03 PM
I get calls all the time about founders who claim to have everything sorted, but the sales aren’t rolling in.
The product is solid, website is clean, they’re pitching like crazy, but no one is jumping to throw money at them.
#DigitalMarketing
The product is solid, website is clean, they’re pitching like crazy, but no one is jumping to throw money at them.
#DigitalMarketing
Something I’ve learned about differentiating the Validation.Run brand is that I used to think we were squarely a market research offering. But when you unpack that industry, you can’t avoid Nielsen ratings, focus groups and mystery shopping. Not my bag baby!
#DigitalMarketing
#DigitalMarketing
Validation.Run - Test Your Business Idea
Lean market research to measure demand and identify the target audience.
Validation.Run
May 16, 2025 at 1:21 PM
Something I’ve learned about differentiating the Validation.Run brand is that I used to think we were squarely a market research offering. But when you unpack that industry, you can’t avoid Nielsen ratings, focus groups and mystery shopping. Not my bag baby!
#DigitalMarketing
#DigitalMarketing
Mercedes-Benz.
What comes to mind when I say these words? Without reading further, throw it in the comments!
#DigitalMarketing
What comes to mind when I say these words? Without reading further, throw it in the comments!
#DigitalMarketing
May 16, 2025 at 2:47 AM
Mercedes-Benz.
What comes to mind when I say these words? Without reading further, throw it in the comments!
#DigitalMarketing
What comes to mind when I say these words? Without reading further, throw it in the comments!
#DigitalMarketing
You want a tactical shortcut to clarifying your differentiation?
If they zig, you zag. Be different by default. Be consciously contrarian.
You might alienate some. You might even identify your antihero in the process.
Do a thing, collect the data, learn and adjust.
#DigitalMarketing
If they zig, you zag. Be different by default. Be consciously contrarian.
You might alienate some. You might even identify your antihero in the process.
Do a thing, collect the data, learn and adjust.
#DigitalMarketing
May 13, 2025 at 10:42 PM
You want a tactical shortcut to clarifying your differentiation?
If they zig, you zag. Be different by default. Be consciously contrarian.
You might alienate some. You might even identify your antihero in the process.
Do a thing, collect the data, learn and adjust.
#DigitalMarketing
If they zig, you zag. Be different by default. Be consciously contrarian.
You might alienate some. You might even identify your antihero in the process.
Do a thing, collect the data, learn and adjust.
#DigitalMarketing
The pros and cons of feedback loops.
Pros
- Iterating to greatness is the closest we can get to guaranteeing success.
- You can’t manage what you don’t measure.
- Being methodical is a good habit to get into.
#DigitalMarketing
Pros
- Iterating to greatness is the closest we can get to guaranteeing success.
- You can’t manage what you don’t measure.
- Being methodical is a good habit to get into.
#DigitalMarketing
May 11, 2025 at 1:03 PM
The pros and cons of feedback loops.
Pros
- Iterating to greatness is the closest we can get to guaranteeing success.
- You can’t manage what you don’t measure.
- Being methodical is a good habit to get into.
#DigitalMarketing
Pros
- Iterating to greatness is the closest we can get to guaranteeing success.
- You can’t manage what you don’t measure.
- Being methodical is a good habit to get into.
#DigitalMarketing
Back in the day, the only way to build a feedback loop was manually.
You had to talk to people, collect all the qualitative data, process it all line by line and have the rigor to adhere to the analog process.
#DigitalMarketing
You had to talk to people, collect all the qualitative data, process it all line by line and have the rigor to adhere to the analog process.
#DigitalMarketing
May 10, 2025 at 1:03 PM
Back in the day, the only way to build a feedback loop was manually.
You had to talk to people, collect all the qualitative data, process it all line by line and have the rigor to adhere to the analog process.
#DigitalMarketing
You had to talk to people, collect all the qualitative data, process it all line by line and have the rigor to adhere to the analog process.
#DigitalMarketing
I think companies avoid feedback for a few reasons:
- They think it’s too hard to collect.
- They doubt the quality or efficacy of the information they’re getting.
- Secretly, they don’t want to find out they’re failing.
#DigitalMarketing
- They think it’s too hard to collect.
- They doubt the quality or efficacy of the information they’re getting.
- Secretly, they don’t want to find out they’re failing.
#DigitalMarketing
May 9, 2025 at 1:05 PM
I think companies avoid feedback for a few reasons:
- They think it’s too hard to collect.
- They doubt the quality or efficacy of the information they’re getting.
- Secretly, they don’t want to find out they’re failing.
#DigitalMarketing
- They think it’s too hard to collect.
- They doubt the quality or efficacy of the information they’re getting.
- Secretly, they don’t want to find out they’re failing.
#DigitalMarketing
Here’s a tactical shortcut to activate a feedback loop: Pick up the phone and call a customer.
Cut to the chase with a one-on-one and the right questions.
#DigitalMarketing
Cut to the chase with a one-on-one and the right questions.
#DigitalMarketing
May 9, 2025 at 12:19 AM
Here’s a tactical shortcut to activate a feedback loop: Pick up the phone and call a customer.
Cut to the chase with a one-on-one and the right questions.
#DigitalMarketing
Cut to the chase with a one-on-one and the right questions.
#DigitalMarketing
I started to really learn about feedback in control systems engineering. The overall field can get very technical, with many complicated applications. But the basic example of a boiler is where it all begins.
#DigitalMarketing
#DigitalMarketing
May 6, 2025 at 2:53 AM
I started to really learn about feedback in control systems engineering. The overall field can get very technical, with many complicated applications. But the basic example of a boiler is where it all begins.
#DigitalMarketing
#DigitalMarketing
(Reposting my survey until I get at least 100 submissions)
Take 1 minute. Answer 2 questions. Enter your email if you want to see the results. No spam. Nothing else.
This is for founders, owners, entrepreneurs, or small business operators.
#DigitalMarketing
Take 1 minute. Answer 2 questions. Enter your email if you want to see the results. No spam. Nothing else.
This is for founders, owners, entrepreneurs, or small business operators.
#DigitalMarketing
Top Startup & Founder Problems
A survey built to understand the main problems faced by founders and their companies. Results shared for FREE. No spam. Nothing else.
form.typeform.com
May 4, 2025 at 1:03 PM
(Reposting my survey until I get at least 100 submissions)
Take 1 minute. Answer 2 questions. Enter your email if you want to see the results. No spam. Nothing else.
This is for founders, owners, entrepreneurs, or small business operators.
#DigitalMarketing
Take 1 minute. Answer 2 questions. Enter your email if you want to see the results. No spam. Nothing else.
This is for founders, owners, entrepreneurs, or small business operators.
#DigitalMarketing
To avoid building something nobody wants, methodically testing is the key.
Pros
- Validate your target audience, ensuring product-market-fit
- Establish a practice of customer development, listening to your audience
- Work with data, helping you navigate tricky decisions
#DigitalMarketing
Pros
- Validate your target audience, ensuring product-market-fit
- Establish a practice of customer development, listening to your audience
- Work with data, helping you navigate tricky decisions
#DigitalMarketing
May 3, 2025 at 1:03 PM
To avoid building something nobody wants, methodically testing is the key.
Pros
- Validate your target audience, ensuring product-market-fit
- Establish a practice of customer development, listening to your audience
- Work with data, helping you navigate tricky decisions
#DigitalMarketing
Pros
- Validate your target audience, ensuring product-market-fit
- Establish a practice of customer development, listening to your audience
- Work with data, helping you navigate tricky decisions
#DigitalMarketing
Back in the day, if you wanted to start a new business you had to build a brick and mortar store and start shouting from the rooftop.
Nowadays, we have digital tools that accelerate the process of getting data and insights from your audience.
#DigitalStrategy
Nowadays, we have digital tools that accelerate the process of getting data and insights from your audience.
#DigitalStrategy
May 2, 2025 at 1:04 PM
Back in the day, if you wanted to start a new business you had to build a brick and mortar store and start shouting from the rooftop.
Nowadays, we have digital tools that accelerate the process of getting data and insights from your audience.
#DigitalStrategy
Nowadays, we have digital tools that accelerate the process of getting data and insights from your audience.
#DigitalStrategy
Despite the doubts and concerns with Generative AI being used in marketing, I have seen one custom GPT specifically built for “Market Research and Competitive Analysis” that’s pretty cool to play around with.
#DigitalMarketing
#DigitalMarketing
ChatGPT - Marketing Research and Competitive Analysis
Your trusted assistant for cutting-edge marketing insights, powered by APIs to strategic resources. Continuously evolving to deliver faster analysis and deeper brand research.
chatgpt.com
May 1, 2025 at 1:05 PM
Despite the doubts and concerns with Generative AI being used in marketing, I have seen one custom GPT specifically built for “Market Research and Competitive Analysis” that’s pretty cool to play around with.
#DigitalMarketing
#DigitalMarketing
Despite the challenge of building something nobody wants, there's an opportunity!
Once you learn your audience is the source of all insights, it will reframe how you think about bringing something to market.
Leave the guess work in the past. Move forward with data on your side.
#DigitalStrategy
Once you learn your audience is the source of all insights, it will reframe how you think about bringing something to market.
Leave the guess work in the past. Move forward with data on your side.
#DigitalStrategy
April 30, 2025 at 1:05 PM
Despite the challenge of building something nobody wants, there's an opportunity!
Once you learn your audience is the source of all insights, it will reframe how you think about bringing something to market.
Leave the guess work in the past. Move forward with data on your side.
#DigitalStrategy
Once you learn your audience is the source of all insights, it will reframe how you think about bringing something to market.
Leave the guess work in the past. Move forward with data on your side.
#DigitalStrategy
After years of guiding startup, small-to-medium sized business, and some enterprise clients: what I’ve learned is there’s a reason why the strike rates for successful product launches are so low.
Almost nobody tests.
Average by definition → most startups fail.
#DigitalStrategy
Almost nobody tests.
Average by definition → most startups fail.
#DigitalStrategy
April 29, 2025 at 1:05 PM
After years of guiding startup, small-to-medium sized business, and some enterprise clients: what I’ve learned is there’s a reason why the strike rates for successful product launches are so low.
Almost nobody tests.
Average by definition → most startups fail.
#DigitalStrategy
Almost nobody tests.
Average by definition → most startups fail.
#DigitalStrategy
The shortest path to market validation, to ensure you’re building something people want, is to get 3 sales for your new idea within 48 hours.
If you ask me for a tactical shortcut, nothing cuts to the chase like this brutalist approach.
#DigitalStrategy
If you ask me for a tactical shortcut, nothing cuts to the chase like this brutalist approach.
#DigitalStrategy
April 28, 2025 at 1:05 PM
The shortest path to market validation, to ensure you’re building something people want, is to get 3 sales for your new idea within 48 hours.
If you ask me for a tactical shortcut, nothing cuts to the chase like this brutalist approach.
#DigitalStrategy
If you ask me for a tactical shortcut, nothing cuts to the chase like this brutalist approach.
#DigitalStrategy
Building something nobody wants is a top reason startups fail. Let’s look at the data.
#DigitalStrategy
www.cbinsights.com/research/rep...
#DigitalStrategy
www.cbinsights.com/research/rep...
April 27, 2025 at 1:03 PM
Building something nobody wants is a top reason startups fail. Let’s look at the data.
#DigitalStrategy
www.cbinsights.com/research/rep...
#DigitalStrategy
www.cbinsights.com/research/rep...
Building something nobody wants is unfortunately super common.
The contrarian thing to do would be to validate your target market before building.
Be the odd one out: take a moment to confirm instead of rushing into it.
#DigitalStrategy
The contrarian thing to do would be to validate your target market before building.
Be the odd one out: take a moment to confirm instead of rushing into it.
#DigitalStrategy
April 26, 2025 at 1:04 PM
Building something nobody wants is unfortunately super common.
The contrarian thing to do would be to validate your target market before building.
Be the odd one out: take a moment to confirm instead of rushing into it.
#DigitalStrategy
The contrarian thing to do would be to validate your target market before building.
Be the odd one out: take a moment to confirm instead of rushing into it.
#DigitalStrategy