TBI Communications
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tbicommunications.bsky.social
TBI Communications
@tbicommunications.bsky.social
Strategic #marketing consultancy working with #publishers, societies, associations and technology start-ups. We believe big ideas need to be realised.
Wishing our clients and colleagues a very happy #Thanksgiving! We hope you enjoy a well-deserved long weekend with family and friends 🍁🍂

What’s something you’re especially thankful for this year?
November 27, 2025 at 9:31 AM
Need extra skills, speed, or support?

TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.

➡️ Turn ideas into impact: bit.ly/47QXaqg

#Mktg #Strategy
November 21, 2025 at 9:51 AM
🎉 TBI Milestone!

We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.

Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.

#TBITeam #WorkAnniversary
November 5, 2025 at 9:05 AM
As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers:
• One click can compromise multiple platforms
• Limit admin access + use MFA
• Keep up good digital hygiene

Protect data and brand 🔐
October 28, 2025 at 10:24 AM
Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things!

At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
October 22, 2025 at 8:48 AM
ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair.

Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
October 9, 2025 at 11:42 AM
Strong strategies start with clear goals.

At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.

Discover more: bit.ly/48I3SzG
October 3, 2025 at 2:36 PM
From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection.

Read the newsletter 👇
bit.ly/4884SNf
September 30, 2025 at 8:43 AM
Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing.

Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA
September 26, 2025 at 2:06 PM
Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground.

Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing
September 17, 2025 at 2:59 PM
💭 Do you know what researchers think of your brand?

TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.

Learn more 🔗 bit.ly/3HT8vMw
September 12, 2025 at 11:56 AM
Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello!

Discover more: bit.ly/41LgCS2
September 11, 2025 at 2:41 PM
World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov
August 22, 2025 at 2:02 PM
Navigating market shifts? Don't do it alone.

TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes

Get in touch: bit.ly/45tQDk8
August 20, 2025 at 2:43 PM
Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities.

Welcome to the #TBITeam!

Meet us: bit.ly/3HwEMIS
August 14, 2025 at 8:50 AM
We help you make strategic decisions. But what does that look like?

The TBI framework is built on four foundational pillars:

✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation

In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl
August 12, 2025 at 11:49 AM
🐈 If your campaign isn’t cat-approved, is it even worth launching?

Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.

They don’t do KPIs, but they do knock pens off desks like pros.

#InternationalCatDay
August 8, 2025 at 2:43 PM
📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely.

🚀 This month’s picks take us from ancient Sicily to outer space.

Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z

#TBITeam #SummerReads #Storytelling
August 1, 2025 at 10:25 AM
Wishing you a blissful International Self-Care Day! 💆‍♀️

From music and movement to pooches and paddleboards, here’s how the TBI Team stays grounded in the midst of modern life – so we can live happily and healthily.

How do you practise #SelfCare? We’d love to hear! ❤️‍🩹

#WellnessMatters #HealthyHabits
July 24, 2025 at 8:52 AM
We’re not over #SSP2025 🤩 Senior Consultant Kelly hosted an insightful poster session, and after many lively conversations and thoughtful questions... One thing is clear:

A strong #SocialMediaStrategy is more important (and harder to develop) than ever.

Here's what to keep in mind: bit.ly/4lS9ydQ
July 17, 2025 at 12:15 PM
What’s one small shift that can make content more engaging? Start with the people behind it.

In our first #TBITip, Mithu Lucraft shares how regular author spotlights can humanise storytelling and build connection.

Read our newsletter & TBI Tip here: bit.ly/4luXwar

#ContentMarketing
July 10, 2025 at 9:31 AM
Some conversations need more than a video call – they need the energy of a team in one room.

The TBI team gathered in Oxford to focus on strategy, learn from each other, and welcome our new colleague, Martha!

💭 How do you use your in-person time?

#Teamwork #BigPictureThinking
July 3, 2025 at 9:44 AM
📅 Less than a week to go until #Metascience2025!

From June 30–July 2, researchers and stakeholders worldwide will gather at 📍University College London, and one of our Senior Consultants, Mithu, will be there too!

📩 Attending the event? Reach out to Mithu on LinkedIn to connect: bit.ly/4nm8sZk
June 26, 2025 at 1:55 PM
Exciting news! @marthaclark.bsky.social is our new #Marketing Executive!

She’ll be working across campaign planning, #ContentCreation, and audience insight. With agency experience in sustainability & education she brings a wealth of knowledge.

We’re thrilled to have you aboard Martha 👋
June 19, 2025 at 4:28 PM
We're a team of strategists, writers, campaign planners, and digital channel specialists collaborating to bring creativity and clarity to every campaign.

Don’t just take our word for it. Here’s what @christinaemery.bsky.social (Springer Nature) had to say 🌟

Check the #Testimonials: bit.ly/4jSZkbO
June 16, 2025 at 1:41 PM