TBI Communications
@tbicommunications.bsky.social
Strategic #marketing consultancy working with #publishers, societies, associations and technology start-ups. We believe big ideas need to be realised.
Need extra skills, speed, or support?
TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.
➡️ Turn ideas into impact: bit.ly/47QXaqg
#Mktg #Strategy
TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.
➡️ Turn ideas into impact: bit.ly/47QXaqg
#Mktg #Strategy
November 21, 2025 at 9:51 AM
Need extra skills, speed, or support?
TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.
➡️ Turn ideas into impact: bit.ly/47QXaqg
#Mktg #Strategy
TBI operates as your on-demand resource, enhancing your team’s expertise and giving you the hands-on help to bring your #Marketing ideas to life without slowing anything down.
➡️ Turn ideas into impact: bit.ly/47QXaqg
#Mktg #Strategy
What #AI tools do small marketing teams really need?
We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes.
Used well, #AIinMarketing can save time so small teams can focus on what really matters.
🔗 Read the blog: bit.ly/3M98ZiZ
We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes.
Used well, #AIinMarketing can save time so small teams can focus on what really matters.
🔗 Read the blog: bit.ly/3M98ZiZ
8 AI Tools for Small Marketing Teams
Explore the essential AI tools small marketing teams should know to streamline workflows, improve content, and enhance productivity.
bit.ly
November 19, 2025 at 9:54 AM
What #AI tools do small marketing teams really need?
We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes.
Used well, #AIinMarketing can save time so small teams can focus on what really matters.
🔗 Read the blog: bit.ly/3M98ZiZ
We’ve been exploring – from ChatGPT and Claude for writing, to Canva AI for design & Jaime for meeting notes.
Used well, #AIinMarketing can save time so small teams can focus on what really matters.
🔗 Read the blog: bit.ly/3M98ZiZ
“If emoji marketing were an art movement, it’d be minimalism.” 🎨
From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead.
Don’t miss the latest issue: bit.ly/47CHwyL
From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead.
Don’t miss the latest issue: bit.ly/47CHwyL
Trend Watch: TBI’s October Highlights
Halloween is here, but there's still nothing scarier than stagnation. Staying ahead of the curve is key, but in today’s digital age, the pace of innovation can feel overwhelming.
bit.ly
November 12, 2025 at 1:42 PM
“If emoji marketing were an art movement, it’d be minimalism.” 🎨
From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead.
Don’t miss the latest issue: bit.ly/47CHwyL
From #Copywriting flair to science diplomacy, last month’s Tiny Sparks explored the whirlwind of modern #Marketing and shared timely tips on not just keeping up but staying ahead.
Don’t miss the latest issue: bit.ly/47CHwyL
“AI won’t replace you, but someone using AI will.”
We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load.
Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant.
Read the full blog: bit.ly/47Ru0qZ
We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load.
Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant.
Read the full blog: bit.ly/47Ru0qZ
How AI Can Make Small Marketing Teams More Productive
How AI can make small marketing teams more productive by saving time, simplifying workflows, and inspiring creativity.
bit.ly
November 7, 2025 at 12:35 PM
“AI won’t replace you, but someone using AI will.”
We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load.
Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant.
Read the full blog: bit.ly/47Ru0qZ
We’re exploring how small marketing agencies, especially in #ScholarlyPublishing”, can use #AI to lighten the load.
Our key #FestivalofAI takeaway: Used thoughtfully, AI can become a productivity assistant.
Read the full blog: bit.ly/47Ru0qZ
🎉 TBI Milestone!
We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.
Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.
#TBITeam #WorkAnniversary
We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.
Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.
#TBITeam #WorkAnniversary
November 5, 2025 at 9:05 AM
🎉 TBI Milestone!
We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.
Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.
#TBITeam #WorkAnniversary
We’re celebrating 1 year of creativity and great copywriting from our Marketing Executive, Poppy Iles.
Her thoughtful designs and genuine storytelling have made a real impact this year, and we can’t wait to see what’s next.
#TBITeam #WorkAnniversary
🎃 Innovation moves fast enough to give anyone a fright!
This Halloween, we’re celebrating the ideas helping our clients stay ahead.
October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI.
Read now: bit.ly/4qD2tAT
This Halloween, we’re celebrating the ideas helping our clients stay ahead.
October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI.
Read now: bit.ly/4qD2tAT
Trend Watch: TBI’s October Highlights
Halloween is here, but there's still nothing scarier than stagnation. Staying ahead of the curve is key, but in today’s digital age, the pace of innovation can feel overwhelming.
bit.ly
October 31, 2025 at 2:01 PM
🎃 Innovation moves fast enough to give anyone a fright!
This Halloween, we’re celebrating the ideas helping our clients stay ahead.
October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI.
Read now: bit.ly/4qD2tAT
This Halloween, we’re celebrating the ideas helping our clients stay ahead.
October’s Tiny Sparks newsletter rounds up highlights from #FrankfurtBookFair, #OpenAccessWeek & the #FestivalOfAI.
Read now: bit.ly/4qD2tAT
As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers:
• One click can compromise multiple platforms
• Limit admin access + use MFA
• Keep up good digital hygiene
Protect data and brand 🔐
• One click can compromise multiple platforms
• Limit admin access + use MFA
• Keep up good digital hygiene
Protect data and brand 🔐
October 28, 2025 at 10:24 AM
As #CyberSecurityMonth wraps up, here's our key takeaways from a great @heyorca.bsky.social webinar on staying secure as #SocialMediaManagers:
• One click can compromise multiple platforms
• Limit admin access + use MFA
• Keep up good digital hygiene
Protect data and brand 🔐
• One click can compromise multiple platforms
• Limit admin access + use MFA
• Keep up good digital hygiene
Protect data and brand 🔐
Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things!
At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
October 22, 2025 at 8:48 AM
Our Managing Director, Lynne Miller, has had a busy few months developing a renewal campaign plan, mapping a webinar for librarians & leading a visioning workshop, among other things!
At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
At TBI, connection & creativity drive impact. Visit our website for more details about our services: bit.ly/4nVUY6q
ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair.
Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
October 9, 2025 at 11:42 AM
ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair.
Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE
#SocialMedia in #ScholarlyPublishing is evolving fast.
At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not).
Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC
At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not).
Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC
Making Social Media Work in a Fragmented World
Together we explored the challenges and opportunities in a space that feels like it’s shifting under our feet week by week.
bit.ly
October 8, 2025 at 1:06 PM
#SocialMedia in #ScholarlyPublishing is evolving fast.
At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not).
Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC
At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not).
Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC
Strong strategies start with clear goals.
At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.
Discover more: bit.ly/48I3SzG
At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.
Discover more: bit.ly/48I3SzG
October 3, 2025 at 2:36 PM
Strong strategies start with clear goals.
At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.
Discover more: bit.ly/48I3SzG
At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.
Discover more: bit.ly/48I3SzG
From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection.
Read the newsletter 👇
bit.ly/4884SNf
Read the newsletter 👇
bit.ly/4884SNf
September 30, 2025 at 8:43 AM
From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection.
Read the newsletter 👇
bit.ly/4884SNf
Read the newsletter 👇
bit.ly/4884SNf
Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing.
Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA
Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA
September 26, 2025 at 2:06 PM
Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing.
Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA
Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA
Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground.
Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing
Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing
September 17, 2025 at 2:59 PM
Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground.
Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing
Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing
💭 Do you know what researchers think of your brand?
TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.
Learn more 🔗 bit.ly/3HT8vMw
TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.
Learn more 🔗 bit.ly/3HT8vMw
September 12, 2025 at 11:56 AM
💭 Do you know what researchers think of your brand?
TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.
Learn more 🔗 bit.ly/3HT8vMw
TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.
Learn more 🔗 bit.ly/3HT8vMw
Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello!
Discover more: bit.ly/41LgCS2
Discover more: bit.ly/41LgCS2
September 11, 2025 at 2:41 PM
Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello!
Discover more: bit.ly/41LgCS2
Discover more: bit.ly/41LgCS2
This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions.
Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl
Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl
What's new: An exciting team update, quick wins for landing page UX, and TBI at ALPSP
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...
bit.ly
September 4, 2025 at 11:03 AM
This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions.
Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl
Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl
What does summer at TBI look like?
In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez.
Read the issue & subscribe: bit.ly/4n66w6i
#ScholarlyPublishing
In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez.
Read the issue & subscribe: bit.ly/4n66w6i
#ScholarlyPublishing
What's new: An exciting team update, quick wins for landing page UX, and TBI at ALPSP
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...
bit.ly
August 29, 2025 at 12:37 PM
What does summer at TBI look like?
In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez.
Read the issue & subscribe: bit.ly/4n66w6i
#ScholarlyPublishing
In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez.
Read the issue & subscribe: bit.ly/4n66w6i
#ScholarlyPublishing
World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov
August 22, 2025 at 2:02 PM
World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov
Navigating market shifts? Don't do it alone.
TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes
Get in touch: bit.ly/45tQDk8
TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes
Get in touch: bit.ly/45tQDk8
August 20, 2025 at 2:43 PM
Navigating market shifts? Don't do it alone.
TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes
Get in touch: bit.ly/45tQDk8
TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes
Get in touch: bit.ly/45tQDk8
Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities.
Welcome to the #TBITeam!
Meet us: bit.ly/3HwEMIS
Welcome to the #TBITeam!
Meet us: bit.ly/3HwEMIS
August 14, 2025 at 8:50 AM
Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities.
Welcome to the #TBITeam!
Meet us: bit.ly/3HwEMIS
Welcome to the #TBITeam!
Meet us: bit.ly/3HwEMIS
We help you make strategic decisions. But what does that look like?
The TBI framework is built on four foundational pillars:
✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation
In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl
The TBI framework is built on four foundational pillars:
✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation
In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl
August 12, 2025 at 11:49 AM
We help you make strategic decisions. But what does that look like?
The TBI framework is built on four foundational pillars:
✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation
In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl
The TBI framework is built on four foundational pillars:
✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation
In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl
🐈 If your campaign isn’t cat-approved, is it even worth launching?
Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.
They don’t do KPIs, but they do knock pens off desks like pros.
#InternationalCatDay
Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.
They don’t do KPIs, but they do knock pens off desks like pros.
#InternationalCatDay
August 8, 2025 at 2:43 PM
🐈 If your campaign isn’t cat-approved, is it even worth launching?
Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.
They don’t do KPIs, but they do knock pens off desks like pros.
#InternationalCatDay
Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.
They don’t do KPIs, but they do knock pens off desks like pros.
#InternationalCatDay
📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely.
🚀 This month’s picks take us from ancient Sicily to outer space.
Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z
#TBITeam #SummerReads #Storytelling
🚀 This month’s picks take us from ancient Sicily to outer space.
Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z
#TBITeam #SummerReads #Storytelling
August 1, 2025 at 10:25 AM
📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely.
🚀 This month’s picks take us from ancient Sicily to outer space.
Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z
#TBITeam #SummerReads #Storytelling
🚀 This month’s picks take us from ancient Sicily to outer space.
Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z
#TBITeam #SummerReads #Storytelling
Stuck in a mid-week slump? We’ve got just the thing you need: it’s time for a healthy dose of Tiny Sparks to the Big Idea ✨
This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!
This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!
What's inside: The science of science, mastering influencer marketing, and what marketers read.
Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...
bit.ly
July 31, 2025 at 12:39 PM
Stuck in a mid-week slump? We’ve got just the thing you need: it’s time for a healthy dose of Tiny Sparks to the Big Idea ✨
This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!
This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!