SwishComms
@swishcomms.bsky.social
🤩 Go from ‘meh’ to ‘memorable’.
🚀 Helping tech brands and ambitious leaders grow with unforgettable content.
🏀 Marketing should be like a clean shot—simple and effective.
Founded by @borjatabe to bring precision-driven marketing strategies to life.
🚀 Helping tech brands and ambitious leaders grow with unforgettable content.
🏀 Marketing should be like a clean shot—simple and effective.
Founded by @borjatabe to bring precision-driven marketing strategies to life.
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
May 10, 2025 at 6:35 PM
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
Marketing and Legal when it's time to "align" on the campaign.
May 5, 2025 at 10:40 AM
Marketing and Legal when it's time to "align" on the campaign.
POV: Client approves the social content with no revisions.
May 1, 2025 at 6:01 PM
POV: Client approves the social content with no revisions.
Me after responding 'Sounds good' to an email that ruined my day.
April 22, 2025 at 3:13 PM
Me after responding 'Sounds good' to an email that ruined my day.
"Working in marketing must be so much fun."
April 11, 2025 at 9:06 AM
"Working in marketing must be so much fun."
Me waiting to be let into the Zoom meeting.
April 2, 2025 at 10:17 AM
Me waiting to be let into the Zoom meeting.
When Legal approves the caption of your social post without a single edit.
April 1, 2025 at 4:27 PM
When Legal approves the caption of your social post without a single edit.
You share the 13th version of a social asset.
The feedback you get from your client:
The feedback you get from your client:
March 26, 2025 at 9:41 AM
You share the 13th version of a social asset.
The feedback you get from your client:
The feedback you get from your client:
Marketing, Day 1: "This job is so much fun!"
Marketing, Year 3: "If one more person asks me to 'make it pop'..."
Marketing, Year 3: "If one more person asks me to 'make it pop'..."
March 12, 2025 at 6:11 PM
Marketing, Day 1: "This job is so much fun!"
Marketing, Year 3: "If one more person asks me to 'make it pop'..."
Marketing, Year 3: "If one more person asks me to 'make it pop'..."
Social media in 2025: If your post doesn't have a hook, a list, a mildly unhinged take and at least one ✨ completely unnecessary emoji ✨—did you even post?
March 6, 2025 at 7:34 PM
Social media in 2025: If your post doesn't have a hook, a list, a mildly unhinged take and at least one ✨ completely unnecessary emoji ✨—did you even post?
When a post from six months ago suddenly goes viral for no reason.
February 27, 2025 at 9:23 AM
When a post from six months ago suddenly goes viral for no reason.
Marketing is just sprinting from deadlines while budget cuts and last-minute changes chase you. 🏃💨
February 21, 2025 at 4:29 PM
Marketing is just sprinting from deadlines while budget cuts and last-minute changes chase you. 🏃💨
Nothing haunts a PR pro more than:
👻 "Just a couple of small tweaks..."
👻 "Legal had a few minor edits."
👻 "Can we rework the angle slightly?"
And just when you think it's done…
"Attaching a new version with some additional thoughts." 💀💀💀
👻 "Just a couple of small tweaks..."
👻 "Legal had a few minor edits."
👻 "Can we rework the angle slightly?"
And just when you think it's done…
"Attaching a new version with some additional thoughts." 💀💀💀
February 21, 2025 at 12:41 PM
Nothing haunts a PR pro more than:
👻 "Just a couple of small tweaks..."
👻 "Legal had a few minor edits."
👻 "Can we rework the angle slightly?"
And just when you think it's done…
"Attaching a new version with some additional thoughts." 💀💀💀
👻 "Just a couple of small tweaks..."
👻 "Legal had a few minor edits."
👻 "Can we rework the angle slightly?"
And just when you think it's done…
"Attaching a new version with some additional thoughts." 💀💀💀
Nothing screams "I work in marketing" like saying "I have capacity" and then finding yourself proofreading a 47-slide deck at 11 PM on a Sunday.
February 18, 2025 at 11:58 AM
Nothing screams "I work in marketing" like saying "I have capacity" and then finding yourself proofreading a 47-slide deck at 11 PM on a Sunday.
McDonald's didn't need a product shot to make a great ad.
They just needed one insight: hungry drivers = impatient drivers.
🚗 "Drive safe. Never hungry."
Sell the feeling, not just the food.
Because great branding isn't about showing your product, it's about owning a moment.
They just needed one insight: hungry drivers = impatient drivers.
🚗 "Drive safe. Never hungry."
Sell the feeling, not just the food.
Because great branding isn't about showing your product, it's about owning a moment.
February 17, 2025 at 4:35 PM
McDonald's didn't need a product shot to make a great ad.
They just needed one insight: hungry drivers = impatient drivers.
🚗 "Drive safe. Never hungry."
Sell the feeling, not just the food.
Because great branding isn't about showing your product, it's about owning a moment.
They just needed one insight: hungry drivers = impatient drivers.
🚗 "Drive safe. Never hungry."
Sell the feeling, not just the food.
Because great branding isn't about showing your product, it's about owning a moment.
Weeks of planning.
Endless approvals.
Marketing campaign launches.
Client: "Okay, but what if…"
Ah yes, the sacred tradition of post-launch creative genius.
Endless approvals.
Marketing campaign launches.
Client: "Okay, but what if…"
Ah yes, the sacred tradition of post-launch creative genius.
February 11, 2025 at 10:42 AM
Weeks of planning.
Endless approvals.
Marketing campaign launches.
Client: "Okay, but what if…"
Ah yes, the sacred tradition of post-launch creative genius.
Endless approvals.
Marketing campaign launches.
Client: "Okay, but what if…"
Ah yes, the sacred tradition of post-launch creative genius.
That brand that's always first with the memes but goes silent during the Super Bowl. Someone check on them!
February 10, 2025 at 12:02 PM
That brand that's always first with the memes but goes silent during the Super Bowl. Someone check on them!
A brand marketer sees a narrative.
A B2C marketer sees an experience.
A B2B marketer sees a pipeline.
A PPC marketer sees a conversion.
A CMO sees projections.
Too many marketers see a moving target.
A CEO just wants to see the money.
A B2C marketer sees an experience.
A B2B marketer sees a pipeline.
A PPC marketer sees a conversion.
A CMO sees projections.
Too many marketers see a moving target.
A CEO just wants to see the money.
February 6, 2025 at 10:12 AM
A brand marketer sees a narrative.
A B2C marketer sees an experience.
A B2B marketer sees a pipeline.
A PPC marketer sees a conversion.
A CMO sees projections.
Too many marketers see a moving target.
A CEO just wants to see the money.
A B2C marketer sees an experience.
A B2B marketer sees a pipeline.
A PPC marketer sees a conversion.
A CMO sees projections.
Too many marketers see a moving target.
A CEO just wants to see the money.
Hearing 'What do you think?' on Zoom while you're deep in a WhatsApp chat.
February 4, 2025 at 10:55 AM
Hearing 'What do you think?' on Zoom while you're deep in a WhatsApp chat.
Mom calls it doomscrolling, I call it research.
February 3, 2025 at 5:08 PM
Mom calls it doomscrolling, I call it research.
Mom calls it doomscrolling, I call it research.
January 31, 2025 at 9:06 AM
Mom calls it doomscrolling, I call it research.
The Jenga rule of copy: A sentence feels important the first time you write it. But here's the test: Take it out.
Has the meaning collapsed? Or does the paragraph still stand?
If nothing breaks, it wasn't necessary.
Has the meaning collapsed? Or does the paragraph still stand?
If nothing breaks, it wasn't necessary.
January 30, 2025 at 11:09 AM
The Jenga rule of copy: A sentence feels important the first time you write it. But here's the test: Take it out.
Has the meaning collapsed? Or does the paragraph still stand?
If nothing breaks, it wasn't necessary.
Has the meaning collapsed? Or does the paragraph still stand?
If nothing breaks, it wasn't necessary.
Am I the only one?
All day brain: Total creative block.
Bedtime brain: Here's my 20 best ideas.
All day brain: Total creative block.
Bedtime brain: Here's my 20 best ideas.
January 28, 2025 at 6:37 PM
Am I the only one?
All day brain: Total creative block.
Bedtime brain: Here's my 20 best ideas.
All day brain: Total creative block.
Bedtime brain: Here's my 20 best ideas.
Social media marketers justifying the ROI of their work.
January 27, 2025 at 10:44 AM
Social media marketers justifying the ROI of their work.
When you proofread your social post until your eyes cross, hit publish and then—boom—a typo appears. 😭😭😭
January 21, 2025 at 12:55 PM
When you proofread your social post until your eyes cross, hit publish and then—boom—a typo appears. 😭😭😭