Svyatoslav Biryulin
@svyatoslavbiryulin.bsky.social
Contrarian strategist. I help startups and mature firms with strategy.
Read my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism here: https://sbiryulin.com/book/
Read my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism here: https://sbiryulin.com/book/
The first reviews of Apple’s “liquid glass” design got me thinking: Steve Jobs is long gone, but his “customers don’t get a vote” energy lives on.
Picture credit – unknown author
Picture credit – unknown author
June 13, 2025 at 12:51 PM
The first reviews of Apple’s “liquid glass” design got me thinking: Steve Jobs is long gone, but his “customers don’t get a vote” energy lives on.
Picture credit – unknown author
Picture credit – unknown author
Good CEOs See the Distant Future. Great Ones Master the Near Term
Two ideas and one simple tool for razor-sharp future thinking
open.substack.com/pub/svyatosl...
Two ideas and one simple tool for razor-sharp future thinking
open.substack.com/pub/svyatosl...
Good CEOs See the Distant Future. Great Ones Master the Near Term
Two ideas and one simple tool for razor-sharp future thinking
open.substack.com
June 12, 2025 at 2:27 PM
Good CEOs See the Distant Future. Great Ones Master the Near Term
Two ideas and one simple tool for razor-sharp future thinking
open.substack.com/pub/svyatosl...
Two ideas and one simple tool for razor-sharp future thinking
open.substack.com/pub/svyatosl...
If someone inherits wealth, attends a top university, makes the right connections, works hard, and builds a successful business, by the time they start giving interviews about their success, all they’ll remember is how hard they worked.
June 12, 2025 at 2:23 PM
If someone inherits wealth, attends a top university, makes the right connections, works hard, and builds a successful business, by the time they start giving interviews about their success, all they’ll remember is how hard they worked.
If your strategy doesn’t work, you can always blame your customers.
Picture source: CartoonStock
Picture source: CartoonStock
June 12, 2025 at 12:32 PM
If your strategy doesn’t work, you can always blame your customers.
Picture source: CartoonStock
Picture source: CartoonStock
Reposted by Svyatoslav Biryulin
Entering a market without a unique product is like joining a lookalike contest—you might even win, but people will keep mistaking you for someone else.
June 11, 2025 at 2:44 PM
Entering a market without a unique product is like joining a lookalike contest—you might even win, but people will keep mistaking you for someone else.
Entering a market without a unique product is like joining a lookalike contest—you might even win, but people will keep mistaking you for someone else.
June 11, 2025 at 2:44 PM
Entering a market without a unique product is like joining a lookalike contest—you might even win, but people will keep mistaking you for someone else.
Reposted by Svyatoslav Biryulin
The faster AI catches up to human intelligence, the closer we get to the day when robots start trolling people on social media.
June 9, 2025 at 3:27 PM
The faster AI catches up to human intelligence, the closer we get to the day when robots start trolling people on social media.
Doing strategy once a year is like quitting bad habits just for a week and expecting to get healthy.
June 10, 2025 at 3:09 PM
Doing strategy once a year is like quitting bad habits just for a week and expecting to get healthy.
The faster AI catches up to human intelligence, the closer we get to the day when robots start trolling people on social media.
June 9, 2025 at 3:27 PM
The faster AI catches up to human intelligence, the closer we get to the day when robots start trolling people on social media.
Fixing customer problems only when they complain to tech support is like going to a marriage counselor after the divorce.
June 9, 2025 at 1:32 PM
Fixing customer problems only when they complain to tech support is like going to a marriage counselor after the divorce.
Reposted by Svyatoslav Biryulin
Three immutable laws of marketing:
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
June 6, 2025 at 4:57 PM
Three immutable laws of marketing:
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
Reposted by Svyatoslav Biryulin
You can judge human rationality by this:
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
June 4, 2025 at 4:21 PM
You can judge human rationality by this:
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
Three immutable laws of marketing:
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
June 6, 2025 at 4:57 PM
Three immutable laws of marketing:
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
1. The customer must see value in the product.
2. The customer wants to feel part of a community.
3. “20% off until the end of the week” works better than both — and many other laws, for that matter.
It’s not as funny as it sounds. I’ve seen such strategies — and I’ve seen strategic goals passed off as strategy.
June 5, 2025 at 12:28 PM
It’s not as funny as it sounds. I’ve seen such strategies — and I’ve seen strategic goals passed off as strategy.
You can judge human rationality by this:
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
June 4, 2025 at 4:21 PM
You can judge human rationality by this:
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
a founder’s story about “believing in the dream” always gets more attention than statistics showing 9 out of 10 startups fail.
Reposted by Svyatoslav Biryulin
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit
open.substack.com
June 3, 2025 at 5:40 PM
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
Reposted by Svyatoslav Biryulin
Notes of a Contrarian Strategist. Episode 40 is live!
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Notes of a Contrarian Strategist. Episode 40 – Svyatoslav Biryulin
sbiryulin.com
June 4, 2025 at 12:03 PM
Notes of a Contrarian Strategist. Episode 40 is live!
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Want to understand optimism?
Just look at AI enthusiasts hoping to build superintelligence…
…by training it on content from social media.
Just look at AI enthusiasts hoping to build superintelligence…
…by training it on content from social media.
June 4, 2025 at 4:20 PM
Want to understand optimism?
Just look at AI enthusiasts hoping to build superintelligence…
…by training it on content from social media.
Just look at AI enthusiasts hoping to build superintelligence…
…by training it on content from social media.
Notes of a Contrarian Strategist. Episode 40 is live!
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Notes of a Contrarian Strategist. Episode 40 – Svyatoslav Biryulin
sbiryulin.com
June 4, 2025 at 12:03 PM
Notes of a Contrarian Strategist. Episode 40 is live!
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Today’s topics:
Most Traditional Business Metrics Tell Only Part of the Story
People in Hollywood are wiser than those in Silicon Valley
A childish generation
Read more in my latest newsletter: sbiryulin.com/blog/notes-o...
Reposted by Svyatoslav Biryulin
People in Hollywood are wiser than those in Silicon Valley.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
June 3, 2025 at 3:02 PM
People in Hollywood are wiser than those in Silicon Valley.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit
open.substack.com
June 3, 2025 at 5:40 PM
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
A vacuum cleaner, value exchange, and business profit:
open.substack.com/pub/svyatosl...
People in Hollywood are wiser than those in Silicon Valley.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
June 3, 2025 at 3:02 PM
People in Hollywood are wiser than those in Silicon Valley.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
Silicon Valley builds AI agents to give people more free time.
Hollywood knows nothing terrifies them more than free time.
The deepest bloggers share their own thoughts.
The top bloggers share their readers’ thoughts.
The top bloggers share their readers’ thoughts.
June 3, 2025 at 12:50 PM
The deepest bloggers share their own thoughts.
The top bloggers share their readers’ thoughts.
The top bloggers share their readers’ thoughts.
Reposted by Svyatoslav Biryulin
Experienced marketers say flashy, beautiful boxes sell better if you put something inside them.
June 1, 2025 at 1:44 PM
Experienced marketers say flashy, beautiful boxes sell better if you put something inside them.
Every minor problem you have today is a consequence of a major strategic mistake you made in the past.
June 2, 2025 at 1:29 PM
Every minor problem you have today is a consequence of a major strategic mistake you made in the past.