When Peter reaches out, Sydney is stoked. He insists they need a Bromantic Reawakening Weekend—a road trip adventure to recapture their youth and shake Peter out of his midlife slump. ... So that’s the setup. What do you think? 8/8

But that’s just one of Sydney’s many hustles. He also runs a kombucha surf retreat in Baja, claims to be an ordained “dudeist priest,” and has a part-time gig selling vintage (read: sketchy) NFTs of bass guitar solos. 7/8

Like his current passion project: “Slappin’ Da Bass,” a podcast about music, vibes, and the philosophy of chill. 6/8

Enter Sydney Fife. Good ol’ Sydney is still the same free spirit, but with a few more gray hairs peeking through his sun-bleached mane. He’s spent the past two decades bouncing between ventures, all with varying degrees of success and absurdity. 5/8

Sensing his restlessness, Zooey gives him a nudge: Why don’t you go see Sydney? 4/8

While Zooey throws herself into a new passion—training for a marathon—Peter is feeling … off. He’s spent years being the responsible guy, the devoted husband, the doting dad. But now? He doesn’t even know what he enjoys anymore. His life is spreadsheets, open houses, and corporate schmoozing. 3/8

It’s been 20 years since Peter Klaven (Paul Rudd) found his best friend in Sydney Fife (Jason Segel). Now, Peter is a real estate mogul in Los Angeles, specializing in high-end luxury homes. He and Zooey (Rashida Jones) have just become empty nesters after dropping their daughter off at college. 2/8

As a proofreader, I see these mistakes daily. Wrong names. Recycled slides. Copy-paste errors. They kill trust & deals. Don’t let your next pitch become a cautionary tale. Follow for more! 🧵 (10/10)

The result: UA doubled to $28B. Curry’s shoe line became second only to Jordan’s. His total impact? $14B. All because someone couldn’t be bothered to create a fresh PowerPoint. Details matter, folks. (9/10)

The final sign? Curry’s 1-year-old daughter, Riley, picked the UA shoe over Nike at home. Game over. Nike could’ve matched but passed. They were looking for “studs with tight haircuts and muscles.” 🤦‍♂️ (8/10)

UA’s offer: $4M/year (2x Nike’s) + something bigger: being THE face of their basketball division. Not just another athlete. The Face. 👑 (7/10)

UA flooded Bazemore with gear. Mountains of it. Curry noticed. “He’s like the biggest spokesperson for the brand,” Steph said. “Always wearing new stuff.” Clever marketing at its finest. (6/10)

Enter Under Armour. While Nike offered $2.5M/year and recycled presentations, UA was playing 4D chess. Their first move? They’d already infiltrated the Warriors’ locker room through Curry’s teammate, Kent Bazemore. 🧠 (5/10)

The PowerPoint starts. First slide pops up, and there it is: KEVIN DURANT’s name. They didn’t even bother making a fresh slide for Curry. Just recycled another player’s pitch. Dell Curry: “I stopped paying attention after that.” (4/10)

First red flag: They called him “STEPH-ON.” His dad shifted uncomfortably. Nobody corrected it. But worse was coming ... 👀 (3/10)

Oakland Marriott, 2013. Stephen Curry sits across from Nike execs. Should’ve been easy—he’s their guy since college, just set NBA 3-point records, his godfather works there. A slam dunk, right? Wrong. (2/10)