Dave Baker 🛡️
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supercopyeditor.bsky.social
Dave Baker 🛡️
@supercopyeditor.bsky.social
Founder & Copy Chief, Super Copy Editors | Geeking out on advertising & marketing psychology 💡 | Also sharing tips on editing & proofreading 📚
Peanut butter + Oreos

Wowzas, that’s a good combo.
July 21, 2025 at 5:34 PM
NO, SIR. You dig into what went wrong to understand it and (most important) to prevent it from happening again in the future. What about that do you not understand?

#TexasFlood
July 9, 2025 at 5:53 PM
Everyone, apparently: “The em dash is a dead ringer for AI-generated text.”

Me—longtime fan of the em dash:
a man sitting in a chair with his eyes closed and a smile on his face ..
ALT: a man sitting in a chair with his eyes closed and a smile on his face ..
media.tenor.com
May 21, 2025 at 7:14 PM
Was watching a movie from around 2005 or so, and I heard an expression you just don’t hear anymore: “Call me on my cell.”

#thingsyouneverhearanymore
May 19, 2025 at 4:52 PM
I dream of a sequel to one of my favorite comedies, 2009’s “I Love You, Man.” Here is my pitch for “I STILL Love You, Man.” 🧵 #thread 1/8
March 15, 2025 at 8:25 PM
On this day in 1781, #Uranus was discovered … and people have been staring at Uranus ever since.
March 13, 2025 at 2:07 PM
The demand for high-quality content isn’t going anywhere. But the way we edit is changing. Here’s a peek into the future of copy editing.
The Future of Copy Editing: Trends for Businesses in 2025
The future of copy editing is here, and it’s changing fast. Here’s how it’s evolving with AI, remote teams, and a focus on conversational, relatable content.
supercopyeditors.com
February 20, 2025 at 7:31 PM
Think your readers won’t notice a typo? They will. And they’ll screenshot it.

#proofread
February 7, 2025 at 6:18 PM
Found three spaces after a period, and I’m taking this personally.
February 6, 2025 at 6:45 PM
Steph Curry was Nike’s biggest slam dunk. Until they lost him because of a ridiculous error in a PowerPoint deck. This is a thread on how Nike lost out on $14 BILLION ... (1/10)
February 4, 2025 at 4:07 PM
“Hey, I sent you the wrong file. Can you start over?”
February 3, 2025 at 5:22 PM
Fun fact: The Boston Tea Party was a protest against #tariffs.
February 3, 2025 at 4:47 PM
Just spent 4 minutes debating whether this comma is decorative or load-bearing.

#proofreading
January 31, 2025 at 5:19 PM
Celebrating #LunarNewYear by attempting to be as graceful as a snake but mostly just looking like a noodle with ambition.
January 29, 2025 at 6:41 PM
Autocorrect has a villain origin story, and I want to know it.
January 26, 2025 at 8:47 PM
A proofreader is the friend who tells you when you have spinach in your teeth—before it’s too late.
January 24, 2025 at 2:49 PM
Just saw someone pat their pockets for their phone while actively using it to talk. We’ve all been there, buddy.
January 23, 2025 at 4:29 PM
Just realized my houseplants have probably seen me dance more than any human ever will.
January 21, 2025 at 6:55 PM