Marketing targets are overrated.

They take a lot of time and usually change within the first month.

But, there's a better way to do them.

Tomorrow, I'll share a full deep dive on the challenges & a better way ➡ https://buff.ly/429iLrk

#marketing

Burger King ad from 1996 is a masterclass on competitive advertising.

This ad is subtle, effective, and powerful.

I've seen competitors calling each other out in childish, embarrassing, and damaging ways.

This is proof it doesn't have to be that way.

#marketing #branding #competition