Marketing targets are overrated.

They take a lot of time and usually change within the first month.

But, there's a better way to do them.

Tomorrow, I'll share a full deep dive on the challenges & a better way ➡ https://buff.ly/429iLrk

#marketing

How to make better Marketing decisions:

I spent 14 hours breaking down 10 analytics terms.

They'll help you better:
— create ROI
— understand data
— engage with analytics teams

For each metric:
— A brief definition
— When to use it
— An example

https://buff.ly/4j2jXms

#marketing #analytics

Marketers, don't start 2025 a step behind.

I spent 14 hours breaking down 10 analytics terms that will help you better understand data, engage with analytics teams, and create ROI.

For each, I share:
— A brief definition
— When to use it
— An example

Check it out:

Burger King ad from 1996 is a masterclass on competitive advertising.

This ad is subtle, effective, and powerful.

I've seen competitors calling each other out in childish, embarrassing, and damaging ways.

This is proof it doesn't have to be that way.

#marketing #branding #competition

60% of you don't have 2025 Marketing targets 🎯. The other 40%?

30% have targets that don't make sense.

9% have targets that will change next week.

1% have attainable, unchanging, and data driven targets.

Congrats. Must be nice to be in the 1%.

#marketing #targets #goals

Why my writing uses 0% A.I. 🤖:

1. The more I used it, the more I hated it
2. It felt soulless, inauthentic, wrong
3. I want my writing to be imperfect

My newsletters take 4-5 hours and posts about 15-30 mins.

I don't want people to spend 15 mins reading something that took me 1 min.

How should founders define churn? 📉

It depends on:
1. Your business model
2. Your customer behavior

Customers buy luxury products 1x a year.
Customers buy groceries 2x a week.

It's more complicated with frequent reactivations.

Check out the full deep dive →

#Spotify Wrapped = Basic SQL + Packaging.

That's it. Nothing more. Nothing less.

The magic is the presentation and personalization.

#marketing #datascience #analytics

Waymo's market share is now bigger than Lyft's in SF 🤯

That's Lyft's home city. Wow.

#tech #driverless #competition #startups

3 reasons your analytics team are underperforming:

1. They don't have enough context
2. They are looped in too late
3. You expect them to just say yes

#analytics #data

The best Marketing strategy: Outwit, Outlast, Outplay.

Outwit → Design and execute clever assets
Outlast → Show up consistently and constantly
Outplay → Spend efficiently so your media works

It's not easy, but it's the formula every brand has used.

#marketing #branding

Never was on Twitter but might as well give this a go!