The Source Approach
@sourceapproach.bsky.social
Turn your team into an eCommerce growth engine with the top eCommerce Fractional CMO who installs the operating system for rapid, profitable growth.
🌐 https://www.sourceapproach.com/fractional-cmo
🌐 https://www.sourceapproach.com/fractional-cmo
Online stores often fail. Weak marketing is a key cause. Not being found in search also cuts sales.
May 26, 2025 at 2:03 PM
Online stores often fail. Weak marketing is a key cause. Not being found in search also cuts sales.
Brands can find new sales by reaching growing customer groups. Focusing on areas like social shopping sees big growth.
May 19, 2025 at 2:03 PM
Brands can find new sales by reaching growing customer groups. Focusing on areas like social shopping sees big growth.
Short-form UGC ads and creator whitelisting drive the highest return on ad spend for ecommerce brands on TikTok.
May 12, 2025 at 11:01 PM
Short-form UGC ads and creator whitelisting drive the highest return on ad spend for ecommerce brands on TikTok.
Stop wasting ad dollars. Brands often lose 30% of their budget on ads that don't work. Focus on the right audience and track results to boost sales.
May 12, 2025 at 2:02 PM
Stop wasting ad dollars. Brands often lose 30% of their budget on ads that don't work. Focus on the right audience and track results to boost sales.
Urgency and scarcity are the top psychological triggers that lead to the biggest sales increases in ecommerce.
May 5, 2025 at 11:00 PM
Urgency and scarcity are the top psychological triggers that lead to the biggest sales increases in ecommerce.
Make buyers feel special. They will buy more from you. Help them come back.
May 5, 2025 at 3:19 PM
Make buyers feel special. They will buy more from you. Help them come back.
Unexpected extra costs and forced account creation are the top reasons users abandon mobile checkouts.
April 28, 2025 at 11:00 PM
Unexpected extra costs and forced account creation are the top reasons users abandon mobile checkouts.
Creative testing and broad audience targeting are the top Meta Ads strategies for reducing customer acquisition costs.
April 21, 2025 at 11:01 PM
Creative testing and broad audience targeting are the top Meta Ads strategies for reducing customer acquisition costs.
Boost your bottom line. Strategies like bundling can increase how much each customer spends on average.
April 21, 2025 at 2:02 PM
Boost your bottom line. Strategies like bundling can increase how much each customer spends on average.
Confused visitors don't convert. Ensure a clear path, build trust, and highlight your value. Site speed matters too.
April 14, 2025 at 2:02 PM
Confused visitors don't convert. Ensure a clear path, build trust, and highlight your value. Site speed matters too.
Returns and ineffective ads significantly hurt eCommerce profits. Optimize these areas to boost your bottom line.
April 7, 2025 at 2:03 PM
Returns and ineffective ads significantly hurt eCommerce profits. Optimize these areas to boost your bottom line.
Comparison charts and lifestyle images boost Amazon A+ content conversions the most, showing the power of visual aids.
March 31, 2025 at 11:00 PM
Comparison charts and lifestyle images boost Amazon A+ content conversions the most, showing the power of visual aids.
Personalized recommendations and enhanced mobile checkout flows drive the biggest revenue increases from A/B testing.
March 31, 2025 at 11:00 PM
Personalized recommendations and enhanced mobile checkout flows drive the biggest revenue increases from A/B testing.
Product demos and before-and-after content lead to the biggest conversion rate increases for brands using influencers.
March 24, 2025 at 11:00 PM
Product demos and before-and-after content lead to the biggest conversion rate increases for brands using influencers.