The Source Approach
@sourceapproach.bsky.social
Turn your team into an eCommerce growth engine with the top eCommerce Fractional CMO who installs the operating system for rapid, profitable growth.
🌐 https://www.sourceapproach.com/fractional-cmo
🌐 https://www.sourceapproach.com/fractional-cmo
Online stores often fail. Weak marketing is a key cause. Not being found in search also cuts sales.
May 26, 2025 at 2:03 PM
Online stores often fail. Weak marketing is a key cause. Not being found in search also cuts sales.
Brands can find new sales by reaching growing customer groups. Focusing on areas like social shopping sees big growth.
May 19, 2025 at 2:03 PM
Brands can find new sales by reaching growing customer groups. Focusing on areas like social shopping sees big growth.
Short-form UGC ads and creator whitelisting drive the highest return on ad spend for ecommerce brands on TikTok.
May 12, 2025 at 11:01 PM
Short-form UGC ads and creator whitelisting drive the highest return on ad spend for ecommerce brands on TikTok.
Stop wasting ad dollars. Brands often lose 30% of their budget on ads that don't work. Focus on the right audience and track results to boost sales.
May 12, 2025 at 2:02 PM
Stop wasting ad dollars. Brands often lose 30% of their budget on ads that don't work. Focus on the right audience and track results to boost sales.
Urgency and scarcity are the top psychological triggers that lead to the biggest sales increases in ecommerce.
May 5, 2025 at 11:00 PM
Urgency and scarcity are the top psychological triggers that lead to the biggest sales increases in ecommerce.
Make buyers feel special. They will buy more from you. Help them come back.
May 5, 2025 at 3:19 PM
Make buyers feel special. They will buy more from you. Help them come back.
Unexpected extra costs and forced account creation are the top reasons users abandon mobile checkouts.
April 28, 2025 at 11:00 PM
Unexpected extra costs and forced account creation are the top reasons users abandon mobile checkouts.
Creative testing and broad audience targeting are the top Meta Ads strategies for reducing customer acquisition costs.
April 21, 2025 at 11:01 PM
Creative testing and broad audience targeting are the top Meta Ads strategies for reducing customer acquisition costs.
Boost your bottom line. Strategies like bundling can increase how much each customer spends on average.
April 21, 2025 at 2:02 PM
Boost your bottom line. Strategies like bundling can increase how much each customer spends on average.
Confused visitors don't convert. Ensure a clear path, build trust, and highlight your value. Site speed matters too.
April 14, 2025 at 2:02 PM
Confused visitors don't convert. Ensure a clear path, build trust, and highlight your value. Site speed matters too.
Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. Read my latest on Entrepreneur for what to avoid and what to do instead.
https://www.entrepreneur.com/growing-a-business/why-youre-using-marketing-agencies-and-freelancers-wrong/488879
https://www.entrepreneur.com/growing-a-business/why-youre-using-marketing-agencies-and-freelancers-wrong/488879
Why You're Using Marketing Agencies and Freelancers Wrong | Entrepreneur
Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. This is what to avoid and what to do instead.
www.entrepreneur.com
April 8, 2025 at 9:38 PM
Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. Read my latest on Entrepreneur for what to avoid and what to do instead.
https://www.entrepreneur.com/growing-a-business/why-youre-using-marketing-agencies-and-freelancers-wrong/488879
https://www.entrepreneur.com/growing-a-business/why-youre-using-marketing-agencies-and-freelancers-wrong/488879
Returns and ineffective ads significantly hurt eCommerce profits. Optimize these areas to boost your bottom line.
April 7, 2025 at 2:03 PM
Returns and ineffective ads significantly hurt eCommerce profits. Optimize these areas to boost your bottom line.
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What emotions does our customer feel after using our product?
2) What is our customer journey?
3) How do we move our customer from problem aware to product aware?
1) What emotions does our customer feel after using our product?
2) What is our customer journey?
3) How do we move our customer from problem aware to product aware?
April 2, 2025 at 11:01 PM
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What emotions does our customer feel after using our product?
2) What is our customer journey?
3) How do we move our customer from problem aware to product aware?
1) What emotions does our customer feel after using our product?
2) What is our customer journey?
3) How do we move our customer from problem aware to product aware?
Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs.
1) Increasing customer acquisition costs
2) Decreasing brand sentiment
3) Declining SMS & Email open rates
1) Increasing customer acquisition costs
2) Decreasing brand sentiment
3) Declining SMS & Email open rates
April 1, 2025 at 11:00 PM
Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs.
1) Increasing customer acquisition costs
2) Decreasing brand sentiment
3) Declining SMS & Email open rates
1) Increasing customer acquisition costs
2) Decreasing brand sentiment
3) Declining SMS & Email open rates
Comparison charts and lifestyle images boost Amazon A+ content conversions the most, showing the power of visual aids.
March 31, 2025 at 11:00 PM
Comparison charts and lifestyle images boost Amazon A+ content conversions the most, showing the power of visual aids.
Personalized recommendations and enhanced mobile checkout flows drive the biggest revenue increases from A/B testing.
March 31, 2025 at 11:00 PM
Personalized recommendations and enhanced mobile checkout flows drive the biggest revenue increases from A/B testing.
Does your brand use marketing agencies & freelancers?
- Hold cross-agency meetings to inform & align your team.
- Make your agencies & freelancers experts in your brand, product, & customer.
- Avoid creating silos across Amazon & Shopify, they work together.
- Hold cross-agency meetings to inform & align your team.
- Make your agencies & freelancers experts in your brand, product, & customer.
- Avoid creating silos across Amazon & Shopify, they work together.
March 27, 2025 at 11:02 PM
Does your brand use marketing agencies & freelancers?
- Hold cross-agency meetings to inform & align your team.
- Make your agencies & freelancers experts in your brand, product, & customer.
- Avoid creating silos across Amazon & Shopify, they work together.
- Hold cross-agency meetings to inform & align your team.
- Make your agencies & freelancers experts in your brand, product, & customer.
- Avoid creating silos across Amazon & Shopify, they work together.
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What alternative products or solutions are shoppers choosing?
2) What is our customers' expected dream outcome?
3) What is our customers tipping point to purchase?
1) What alternative products or solutions are shoppers choosing?
2) What is our customers' expected dream outcome?
3) What is our customers tipping point to purchase?
March 26, 2025 at 11:00 PM
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What alternative products or solutions are shoppers choosing?
2) What is our customers' expected dream outcome?
3) What is our customers tipping point to purchase?
1) What alternative products or solutions are shoppers choosing?
2) What is our customers' expected dream outcome?
3) What is our customers tipping point to purchase?
Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs.
1) Decline in repeat customers
2) Decline in average order value
3) Decline in direct website traffic
1) Decline in repeat customers
2) Decline in average order value
3) Decline in direct website traffic
March 25, 2025 at 11:02 PM
Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs.
1) Decline in repeat customers
2) Decline in average order value
3) Decline in direct website traffic
1) Decline in repeat customers
2) Decline in average order value
3) Decline in direct website traffic
Product demos and before-and-after content lead to the biggest conversion rate increases for brands using influencers.
March 24, 2025 at 11:00 PM
Product demos and before-and-after content lead to the biggest conversion rate increases for brands using influencers.
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What Desire Are We Fulfilling?
2) How Does Not Having Our Product Make Our Customers' Life Harder?
3) How Do We Benefit Our Customer Emotionally, Physically, & Emotionally?
1) What Desire Are We Fulfilling?
2) How Does Not Having Our Product Make Our Customers' Life Harder?
3) How Do We Benefit Our Customer Emotionally, Physically, & Emotionally?
March 19, 2025 at 11:02 PM
Can your marketing team, agencies, or freelancers answer these 3 questions about your brand?
1) What Desire Are We Fulfilling?
2) How Does Not Having Our Product Make Our Customers' Life Harder?
3) How Do We Benefit Our Customer Emotionally, Physically, & Emotionally?
1) What Desire Are We Fulfilling?
2) How Does Not Having Our Product Make Our Customers' Life Harder?
3) How Do We Benefit Our Customer Emotionally, Physically, & Emotionally?
Can your marketers answer these 3 questions about your brand?
1) What pain are we alleviating?
2) What's our customers' zero-to-hero transformation?
3) Which purchasing decision motivators do we leverage?
1) What pain are we alleviating?
2) What's our customers' zero-to-hero transformation?
3) Which purchasing decision motivators do we leverage?
March 19, 2025 at 11:02 PM
Can your marketers answer these 3 questions about your brand?
1) What pain are we alleviating?
2) What's our customers' zero-to-hero transformation?
3) Which purchasing decision motivators do we leverage?
1) What pain are we alleviating?
2) What's our customers' zero-to-hero transformation?
3) Which purchasing decision motivators do we leverage?
Bad marketing doesn't just result in poor sales, it can permanently damage your brand.
Watch out for these 3 signs.
1) Declining Customer Lifetime Value
2) Declining Engagement Rates
3) Decline in Direct Website Traffic
Watch out for these 3 signs.
1) Declining Customer Lifetime Value
2) Declining Engagement Rates
3) Decline in Direct Website Traffic
March 18, 2025 at 11:00 PM
Bad marketing doesn't just result in poor sales, it can permanently damage your brand.
Watch out for these 3 signs.
1) Declining Customer Lifetime Value
2) Declining Engagement Rates
3) Decline in Direct Website Traffic
Watch out for these 3 signs.
1) Declining Customer Lifetime Value
2) Declining Engagement Rates
3) Decline in Direct Website Traffic
If your brand isn't a household name, copying big brands can cause irreparable damage to your brand, here's why.
1) They don’t use open-rate best practices
2) They overload on images, you can’t
3) They don’t focus on skimmability
1) They don’t use open-rate best practices
2) They overload on images, you can’t
3) They don’t focus on skimmability
March 17, 2025 at 11:00 PM
If your brand isn't a household name, copying big brands can cause irreparable damage to your brand, here's why.
1) They don’t use open-rate best practices
2) They overload on images, you can’t
3) They don’t focus on skimmability
1) They don’t use open-rate best practices
2) They overload on images, you can’t
3) They don’t focus on skimmability
3 signs your marketing is harming your brand:
1) Decreased brand sentiment
2) Decreased social engagement
3) Rising CAC
1) Decreased brand sentiment
2) Decreased social engagement
3) Rising CAC
March 12, 2025 at 9:12 PM
3 signs your marketing is harming your brand:
1) Decreased brand sentiment
2) Decreased social engagement
3) Rising CAC
1) Decreased brand sentiment
2) Decreased social engagement
3) Rising CAC