Soubhik Barari
banner
soubhikbarari.bsky.social
Soubhik Barari
@soubhikbarari.bsky.social
Quantitative social scientist. Pronounced like “show biz”. Currently at NORC (National Opinion Research Center), ex-SurveyMonkey, Harvard. Opinions mine only.

🖥️ https://soubhikbarari.com
✍️ https://somewhatunlikely.substack.com
Another fun fact: Reality TV consumption significantly predicts beliefs in upward mobility and meritocracy (but not as much as having immigrant parents does).
July 22, 2025 at 1:31 PM
Fun fact: Consumption of reality TV is significantly predicted by perceived economic insecurity.
July 22, 2025 at 1:30 PM
These and more in my latest Substack piece (complete with an Andor-themed poster of the top candidates for your viewing delight):

open.substack.com/pub/somewhat...
6 facts about the New York mayoral election
Including how Brad Lander, not Zohran Mamdani, won the media race.
open.substack.com
June 23, 2025 at 2:12 PM
More fun facts: while it is true that Mamdani both has more individual donors and total funds than Cuomo factoring in matching funds, Cuomo has by and large raised more actual dollars across a broad range of industries.

Cuomo has also outspent Mamdani in ad-spend 3-to-1 (matters in local races!).
June 23, 2025 at 2:08 PM
Another fun fact that you might have already discerned: Zohran, at least according to campaign donations, is unequivocally the tech bro candidate.
June 23, 2025 at 2:02 PM
Of course, there is a ton more @norc.org work being presented including from @sdc.norc.org and @apnorc.bsky.social.

Check out the full NORC roster ⬇️. We'll see you there!
www.norc.org/events/2025-...
80th Annual AAPOR Conference | NORC at the University of Chicago
The American Association for Public Opinion Research (AAPOR) holds its 80th Annual Conference on May 14-16, 2025, in St. Louis, Missouri.
www.norc.org
May 13, 2025 at 4:30 PM
From @joshua-lerner.bsky.social, 𝗟𝗶𝗹𝗶𝗮𝗻 𝗛𝘂𝗮𝗻𝗴, and 𝗘𝗿𝗶𝗻 𝗙𝗼𝗿𝗱𝘆𝗰𝗲: using Machine Learning to successfully detect answers to open-ended questions that were generated by AI.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From 𝗟𝗲𝗮𝗵 𝗖, 𝗟𝗶𝘇 𝗗, 𝗕𝗿𝗮𝗻𝗱𝗼𝗻 𝗦, 𝗡𝗮𝘁𝗮𝗹𝗶𝗲 𝗪, 𝗭𝗼𝗲 𝗦 and myself: evaluating whether and how AI-assisted conversational interviewing can engage respondents and improve response quality.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From @joshua-lerner.bsky.social, 𝗧𝗶𝗻𝗴 𝗬𝗮𝗻, 𝗟𝗲𝗮𝗵 𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗮𝗻 and myself: developing industry standards and best practices for integrating generative AI into survey-based research designs.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From 𝗜𝗽𝗲𝗸 𝗕𝗶𝗹𝗴𝗲𝗻: leveraging machine learning to predict survey completion times more accurately, helping to eliminate the guesswork from estimating survey length.

Session: aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM