Soubhik Barari
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soubhikbarari.bsky.social
Soubhik Barari
@soubhikbarari.bsky.social
Quantitative social scientist. Pronounced like “show biz”. Currently at NORC (National Opinion Research Center), ex-SurveyMonkey, Harvard. Opinions mine only.

🖥️ https://soubhikbarari.com
✍️ https://somewhatunlikely.substack.com
Another fun fact: Reality TV consumption significantly predicts beliefs in upward mobility and meritocracy (but not as much as having immigrant parents does).
July 22, 2025 at 1:31 PM
Fun fact: Consumption of reality TV is significantly predicted by perceived economic insecurity.
July 22, 2025 at 1:30 PM
More fun facts: while it is true that Mamdani both has more individual donors and total funds than Cuomo factoring in matching funds, Cuomo has by and large raised more actual dollars across a broad range of industries.

Cuomo has also outspent Mamdani in ad-spend 3-to-1 (matters in local races!).
June 23, 2025 at 2:08 PM
Another fun fact that you might have already discerned: Zohran, at least according to campaign donations, is unequivocally the tech bro candidate.
June 23, 2025 at 2:02 PM
Fun facts: though everyone knows Zohran is the media darling of the NYC mayor race, Lander's arrest last week skyrocketed his mentions in the national media, more than any other candidate on any day this year.

(Also Cuomo has clearly been the more consistently salient candidate in print/broadcast.)
June 23, 2025 at 2:00 PM
How the public feels about AI.

My latest on Substack: a short but sweet round-up of some public opinion studies over the past ~7 years on AI. Some surprising patterns, some not so surprising, and a lot we don't know. Link below 👇
May 28, 2025 at 4:18 PM
From @joshua-lerner.bsky.social, 𝗟𝗶𝗹𝗶𝗮𝗻 𝗛𝘂𝗮𝗻𝗴, and 𝗘𝗿𝗶𝗻 𝗙𝗼𝗿𝗱𝘆𝗰𝗲: using Machine Learning to successfully detect answers to open-ended questions that were generated by AI.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From 𝗟𝗲𝗮𝗵 𝗖, 𝗟𝗶𝘇 𝗗, 𝗕𝗿𝗮𝗻𝗱𝗼𝗻 𝗦, 𝗡𝗮𝘁𝗮𝗹𝗶𝗲 𝗪, 𝗭𝗼𝗲 𝗦 and myself: evaluating whether and how AI-assisted conversational interviewing can engage respondents and improve response quality.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From @joshua-lerner.bsky.social, 𝗧𝗶𝗻𝗴 𝗬𝗮𝗻, 𝗟𝗲𝗮𝗵 𝗖𝗵𝗿𝗶𝘀𝘁𝗶𝗮𝗻 and myself: developing industry standards and best practices for integrating generative AI into survey-based research designs.

Session:
aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
From 𝗜𝗽𝗲𝗸 𝗕𝗶𝗹𝗴𝗲𝗻: leveraging machine learning to predict survey completion times more accurately, helping to eliminate the guesswork from estimating survey length.

Session: aapor.confex.com/aapor/2025/m...
May 13, 2025 at 4:30 PM
Another survey methods talk at 𝗡𝗬𝗔𝗔𝗣𝗢𝗥 coming up next week to put on your calendar:

Wed April 23 - 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗦𝘂𝗿𝘃𝗲𝘆 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 (led by @yamilrvelez.bsky.social , @joshua-lerner.bsky.social , and myself)

RSVP below 👇
April 15, 2025 at 5:20 PM
New in 𝗧𝗼𝗯𝗮𝗰𝗰𝗼 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 w/my @sdc.norc.org colleagues @kostygina.bsky.social, Chandler Carter, @andarist.bsky.social, and @sherryemery.bsky.social: on political appeals in nicotine pouch ads.

(Which, as "Torches of Freedom", reminds us, is not new).

PDF version:
soubhikbarari.com/writings/tuc...
March 31, 2025 at 1:59 PM
Still digging into the election? Tune in to NY@aapor.bsky.social's roundtable on Nov 21. We have a great lineup from the networks (@kabirkhanna.bsky.social /CBS, Arnon Mishkin/Fox, @trussler.bsky.social/NBC), polling (@pollsterpatrick.bsky.social), and academia (@michaelsb.bsky.social). RSVP↓
November 13, 2024 at 3:52 PM
I'm excited to be hosting (NY)@aapor.bsky.social's virtal 🗳️pre-election🗳️ roundtable on October 28th. We're joined by an illustrious group of experts: @ryanenos.bsky.social, @nataliej.bsky.social, @karthick.com, and Ruth Igielnik. Don't miss out! (RSVP 👇)
October 18, 2024 at 1:02 PM
Excited to kick off NYAAPOR's fall series on public opinion/elections/data science.

In two weeks, Professor @eunjikim.bsky.social will lead an in-person discussion of her amazing POQ using Yelp reviews to measure anti-Chinese bias during the pandemic.

NYC-area folks, RSVP in the reply!
September 11, 2024 at 4:49 PM
NYC #survey researchers, political scientists, and #polling enthusiasts: Don't miss NYAAPOR's upcoming paper talk/discussion/happy hour this coming Tuesday at 6:30 in Midtown 🍻.

Featuring Jason Barabas on the importance of bridging polling and #democracy.

Register here:
tinyurl.com/nyaapor-poq
June 7, 2024 at 4:04 PM
I’m excited to say my study of political signals from corporate brands on social media is now published in a special issue of the Journal of Quantitative Description!

doi.org/10.51685/jqd...

I’ll be presenting @ ICWSM on Tuesday at 11:30, so drop by if you’re around ⚡️.
June 3, 2024 at 12:21 PM
Another banger from NYAAPOR for #NYC #survey folks: join us on Tuesday June 4th after work for an interactive workshop on #qualitative methods!

Register here:
www.eventbrite.com/e/crafting-a...
May 23, 2024 at 9:28 PM
If you're in town for @aapor.bsky.social #aapor2024 and you're a nerd for complex survey weights, stop by 218 at 2pm on Friday where I'll be presenting some on-going work between @norc.org and #NCHS on combining prob and non-prob surveys 📊
May 15, 2024 at 2:45 PM
Today on bad survey questions from the NYC MTA no less — why pick between a 10-pt numeric scale or a 4-pt ordinal scale when you can just smash them together? Come on man
November 12, 2023 at 4:27 PM
@simko.bsky.social and I are excited to announce a new version of LocalView updated with meetings until September 2023. Additionally, we've built a dashboard on the site so you can now search for / visualize keyword trends in public meetings.

Check it out! localview.net
November 9, 2023 at 1:30 PM
What do we know about the formation of political beliefs?

I give you three takes, in increasing 'hotness', featuring some of the best (and my personal favorite) work from social scientists in recent years (hi @mattblackwell.bsky.social).

somewhatunlikely.substack.com/p/political-...
October 13, 2023 at 12:28 PM
New Gingrich this morning: we're all trying to find the guy who did this
October 3, 2023 at 4:47 PM
Excited to be a speaker for the
@rstatsai conf on Oct 19 @Georgetown! 📈 I'll be debuting a new version (and applications) of LocalView (localview.net), a local civic data platform I co-built. Come say hi if you’re around the beltway!✨#rstats #rgov

rstats.ai/gov.html
September 19, 2023 at 11:32 AM