sophierandall.bsky.social
@sophierandall.bsky.social
A new short film on the impact of health misinformation and how we tackle it is out today. Thanks to @ipsosintheuk.bsky.social and to everyone involved @pifonline.bsky.social
1 in 10 people have been harmed by health misinformation.

We are proud to partner with @ipsosintheuk.bsky.social's Ethnography Centre of Excellence to highlight this important issue.
Our new film explores the impact of health misinformation – and how we tackle it.
www.youtube.com/watch?v=OpCX...
The impact of health misinformation
YouTube video by PIF – Patient Information Forum
www.youtube.com
May 28, 2025 at 1:18 PM
Just hosted two discussion groups @HSJ’s inequalities forum on the role of credible, accessible info. So much inspirational work at grassroots NHS to tackle health inequalities. Working with communities to meet need is vital. Great way to mark 5 years of #PIFTick #HealthLiteracy #coproduction
May 19, 2025 at 2:15 PM
Great to work with First News to help young people find health information they can trust
March 12, 2025 at 3:46 PM
Reposted
We've had a great couple of days delivering training at Westminster City Council this week.

@sophierandall.bsky.social and @sheenacampbell.bsky.social have been sharing their top tips for #HealthLiteracy friendly #PublicHealth communications with the team.

Thanks to everyone who came along!
March 12, 2025 at 1:55 PM
Very pleased to mark Health Information Week #HIW25 with this blog making the case for signposting from NHS services to national health charities and credible health information #HealthLiteracy #misinformation
January 23, 2025 at 7:01 PM
Reposted
Despite living in an era when health information is readily available online, a report from the @pifonline.bsky.social has found half of UK adults struggle to access trusted information. Find out more in Director of PIF, Sophie Randall's blog. www.kingsfund.org.uk/insight-and-...
Why We Need To Signpost Patients To Credible Health Information | The King's Fund
Sophie Randall, Director of PIF, explores why so many people are finding it hard to access credible health information and the change that's needed to improve access to trusted information.
www.kingsfund.org.uk
January 23, 2025 at 3:16 PM
It’s Health Information Week #HIW25
I make the case for NHS signposting of trusted information in this blog for @King’sFund www.kingsfund.org.uk/insight-and-...
Why We Need To Signpost Patients To Credible Health Information | The King's Fund
A new report from the Patient Information Forum (PIF) has revealed inequalities in access to trusted health information and the impact of misinformation. Sophie Randall, Director of PIF, explores the ...
www.kingsfund.org.uk
January 23, 2025 at 2:36 PM
Hi Bluesky, I'm Sophie Randall, Director @pifonline.bsky.social. We run #PIFTICK Trust Mark for Health Information. Boosting health literacy and tackling misinformation is our game. See our new report pifonline.org.uk/resources/kn... #HealthLiteracy #Misinformation #MediaLiteracy #HealthInformation
January 13, 2025 at 1:56 PM