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Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.
Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.