www.sophiapink.com
Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment, Organization Science.
pubsonline.informs.org/doi/10.1287/...
Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment, Organization Science.
pubsonline.informs.org/doi/10.1287/...
Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.
Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.