3) new store growth provides more buying scale with national brands and suppliers for exclusive brands but comes with a lot of capex and inventory
4)and as with all retail operations, daily execution of buying, sourcing, pricing, promoting, and running the stores efficiently requires excellence

3) if the economy is going well and people eat out more, restaurants will grow and TOST grows payment processing revenue..
4) and eventually at some point, scale and efficiency wins in this business making it profitable

3) Marketing and brand building with the clear and distinctive message of their functional benefits will continue to drive awareness and sales as the product becomes more available ... if the claims/benefits are actually true

... and online (12% of revenue), and marketed effectively (22% of sales) ...

if one of these areas fails they will have to quickly course correct (which they can) ... its the classic 5P's marketing model that builds brands: product, placement, pricing, promotion, people

3) an efficient FCF generator that can be used to fund more research and more sales people over time ...
and 4) the one question may be is whether AI disrupts their ability to monetize their "magic quadrant"

2) cost management enables profitability 3) profitability allows for M&A growth in new markets and products

more FCF allows for new store growth and improvements to be made to current stores which leads to more efficient cost structure.

3) technology platform must provide the most data that facilitates safe, data driven, convenient, and efficient ad buying 4) marketplaces require maximum ad buyers and sellers to create ad buying transactions

3) cross selling subscription products (e.g. Lighthouse is their AI platform) and 4) most importantly growing end-to-end payment volume is all about getting new customers both domestically and internationally via organic growth and/or M&A like recent acquisition Appetize