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So where do you begin? Commit to growing your mailing list. Add an opt-in form to your website and offer a lead magnet like a free checklist or guide to incentivize sign-ups. Then promote it everywhere you can!

What are the benefits of owning your audience? More control over your business! You can build a stronger, more dedicated community.

And you have the flexibility to create a more customized experience for your audience, giving them exactly what they want, when they want it.

Instead, you have to OWN your audience. This means having a direct line to the people who matter most to your business, without any gatekeepers in between.

Think email lists and platforms like Bluesky, where you have more control over your audience and their experience.

It's the same thing with SEO. At first, Google wanted you to send users to your website. But now, they're doing everything they can to keep those users on their platform, answering questions before people even click on your link.

We've all been played! You create the content then they sell your viewers to advertisers. These companies are making TRILLIONS off your hard work.

That's why relying solely on social media to build your business is a huge mistake. You're building on rented land.

The truth is, these platforms don't really care about you or your success. Their algorithms are designed to make them money – period. Think about it: your feed is probably full of ads and "promoted" posts these days, right?

That's because you're not their customer – you're their product.