🧼 soapbox by vervology®
@soapbox.news
No-nonsense digital strategy advice from a website expert with 30+ years of experience.
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🔗soapbox.news
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🧼 soapbox by vervology®
@soapbox.news
· Jan 24
📢 You can't build a business on rented land! 📢
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.
Don’t base business decisions on advice from people who don’t have a stake in your business.
Even if they mean well, they don't know your business. Block out the noise and stay on course.
soapbox.news/p/stop-liste...
Even if they mean well, they don't know your business. Block out the noise and stay on course.
soapbox.news/p/stop-liste...
Be Careful Who You Take Business Advice From
Just because someone has an opinion on your business doesn’t mean you should listen. Here’s how to filter out advice that does more harm than good.
soapbox.news
April 9, 2025 at 1:23 PM
Don’t base business decisions on advice from people who don’t have a stake in your business.
Even if they mean well, they don't know your business. Block out the noise and stay on course.
soapbox.news/p/stop-liste...
Even if they mean well, they don't know your business. Block out the noise and stay on course.
soapbox.news/p/stop-liste...
Are you starting your own business? Make sure to get this one thing right...
Building a website should NOT be your first step!
Here's why: soapbox.news/p/what-every...
Building a website should NOT be your first step!
Here's why: soapbox.news/p/what-every...
What Every Business Needs BEFORE a Website
A website won’t grow your business without the right foundation in place.
soapbox.news
April 3, 2025 at 2:04 PM
Are you starting your own business? Make sure to get this one thing right...
Building a website should NOT be your first step!
Here's why: soapbox.news/p/what-every...
Building a website should NOT be your first step!
Here's why: soapbox.news/p/what-every...
You can’t build a successful business from behind a screen alone...
Getting out of the house and meeting people is one of the best things you can do for your business!
Keep reading: soapbox.news/p/you-cant-b...
Getting out of the house and meeting people is one of the best things you can do for your business!
Keep reading: soapbox.news/p/you-cant-b...
You Can’t Build a Business From Behind a Screen
Getting out into your community is one of the best things you can do for your business.
soapbox.news
March 27, 2025 at 8:04 PM
You can’t build a successful business from behind a screen alone...
Getting out of the house and meeting people is one of the best things you can do for your business!
Keep reading: soapbox.news/p/you-cant-b...
Getting out of the house and meeting people is one of the best things you can do for your business!
Keep reading: soapbox.news/p/you-cant-b...
The human brain processes visuals up to 60,000 times faster than text.
So the images on your website matter more than you think!
Learn all about it: soapbox.news/p/the-images...
So the images on your website matter more than you think!
Learn all about it: soapbox.news/p/the-images...
The Images on Your Website Matter
The human brain processes visuals up to 60,000 times faster than text.
soapbox.news
March 21, 2025 at 5:16 PM
The human brain processes visuals up to 60,000 times faster than text.
So the images on your website matter more than you think!
Learn all about it: soapbox.news/p/the-images...
So the images on your website matter more than you think!
Learn all about it: soapbox.news/p/the-images...
Recent research from Neil Patel shows that tools generate more leads than any other content type.
The world doesn’t need another generic ebook. What people DO need are tools that make their lives easier.
Here's what this means for you: soapbox.news/p/the-best-c...
The world doesn’t need another generic ebook. What people DO need are tools that make their lives easier.
Here's what this means for you: soapbox.news/p/the-best-c...
The Best Content For Generating Leads
Helpful tools outperform any other content type in lead generation.
soapbox.news
March 13, 2025 at 2:34 PM
Recent research from Neil Patel shows that tools generate more leads than any other content type.
The world doesn’t need another generic ebook. What people DO need are tools that make their lives easier.
Here's what this means for you: soapbox.news/p/the-best-c...
The world doesn’t need another generic ebook. What people DO need are tools that make their lives easier.
Here's what this means for you: soapbox.news/p/the-best-c...
‼️Every single campaign you run needs a landing page‼️
Sending people to your website makes it harder for them to take action because they get distracted or lost...
Landing pages solve this problem bc they have one job: to drive a specific action.
Learn more: soapbox.news/p/using-land...
Sending people to your website makes it harder for them to take action because they get distracted or lost...
Landing pages solve this problem bc they have one job: to drive a specific action.
Learn more: soapbox.news/p/using-land...
Using Landing Pages to Drive Sales
Take advantage of the high conversion rate of landing pages
soapbox.news
March 11, 2025 at 1:36 PM
‼️Every single campaign you run needs a landing page‼️
Sending people to your website makes it harder for them to take action because they get distracted or lost...
Landing pages solve this problem bc they have one job: to drive a specific action.
Learn more: soapbox.news/p/using-land...
Sending people to your website makes it harder for them to take action because they get distracted or lost...
Landing pages solve this problem bc they have one job: to drive a specific action.
Learn more: soapbox.news/p/using-land...
Business owners often structure their websites in a way that makes sense to THEM but is confusing to search engines and their potential customers.
You need to think like your customers when setting up your website architecture.
soapbox.news/p/see-your-w...
You need to think like your customers when setting up your website architecture.
soapbox.news/p/see-your-w...
See Your Website Through Your Customer's Eyes
Why website architecture matters and how to get it right
soapbox.news
March 5, 2025 at 2:46 PM
Business owners often structure their websites in a way that makes sense to THEM but is confusing to search engines and their potential customers.
You need to think like your customers when setting up your website architecture.
soapbox.news/p/see-your-w...
You need to think like your customers when setting up your website architecture.
soapbox.news/p/see-your-w...
To be honest, website pop-ups can be extremely annoying...but they work. The average conversion rate is 4.65%.
The key is to use them in a non-invasive, strategic way.
Here's how: soapbox.news/p/to-pop-up-...
The key is to use them in a non-invasive, strategic way.
Here's how: soapbox.news/p/to-pop-up-...
To Pop-Up or Not to Pop-Up?
Website pop-ups can be extremely annoying...but also really effective.
soapbox.news
February 25, 2025 at 1:36 PM
To be honest, website pop-ups can be extremely annoying...but they work. The average conversion rate is 4.65%.
The key is to use them in a non-invasive, strategic way.
Here's how: soapbox.news/p/to-pop-up-...
The key is to use them in a non-invasive, strategic way.
Here's how: soapbox.news/p/to-pop-up-...
Automated emails get 199% higher click-through rates than standard, manually sent emails.
And there's one automation that every business needs: a welcome sequence.
Read about it here: soapbox.news/p/the-1-auto...
And there's one automation that every business needs: a welcome sequence.
Read about it here: soapbox.news/p/the-1-auto...
The #1 Automation Every Business Needs
Automated emails get 199% higher click rates than typical emails – take advantage of it with an automated welcome sequence.
soapbox.news
February 18, 2025 at 2:16 PM
Automated emails get 199% higher click-through rates than standard, manually sent emails.
And there's one automation that every business needs: a welcome sequence.
Read about it here: soapbox.news/p/the-1-auto...
And there's one automation that every business needs: a welcome sequence.
Read about it here: soapbox.news/p/the-1-auto...
AI-written blogs are tanking.
You need a human expert (who can use AI strategically) to write your content if you want to reach your ideal customers.
Read more: soapbox.news/p/human-writ...
You need a human expert (who can use AI strategically) to write your content if you want to reach your ideal customers.
Read more: soapbox.news/p/human-writ...
Human-Written Content Always Wins
AI-written blogs are tanking. You need a human expert writing your content if you want to reach your ideal customers.
soapbox.news
February 11, 2025 at 2:58 PM
AI-written blogs are tanking.
You need a human expert (who can use AI strategically) to write your content if you want to reach your ideal customers.
Read more: soapbox.news/p/human-writ...
You need a human expert (who can use AI strategically) to write your content if you want to reach your ideal customers.
Read more: soapbox.news/p/human-writ...
A lot of website owners spend way too much time and money obsessing over traffic.
But TRAFFIC does not equal SALES!
It's not enough to just get people to your site. You need to think about what they do once they're there...
Here's what to do: soapbox.news/p/traffic-do...
But TRAFFIC does not equal SALES!
It's not enough to just get people to your site. You need to think about what they do once they're there...
Here's what to do: soapbox.news/p/traffic-do...
Traffic ≠ Sales 📈
More website visitors doesn’t mean more customers.
soapbox.news
February 5, 2025 at 7:19 PM
A lot of website owners spend way too much time and money obsessing over traffic.
But TRAFFIC does not equal SALES!
It's not enough to just get people to your site. You need to think about what they do once they're there...
Here's what to do: soapbox.news/p/traffic-do...
But TRAFFIC does not equal SALES!
It's not enough to just get people to your site. You need to think about what they do once they're there...
Here's what to do: soapbox.news/p/traffic-do...
AI search is changing how people find information about your business.
That's why you need to turn your website into an online knowledge base for your business.
Keep reading: soapbox.news/p/the-world-...
That's why you need to turn your website into an online knowledge base for your business.
Keep reading: soapbox.news/p/the-world-...
The World Has Changed...Now What?
The way people find businesses online is completely different. It's time for a new approach.
soapbox.news
February 4, 2025 at 5:50 PM
AI search is changing how people find information about your business.
That's why you need to turn your website into an online knowledge base for your business.
Keep reading: soapbox.news/p/the-world-...
That's why you need to turn your website into an online knowledge base for your business.
Keep reading: soapbox.news/p/the-world-...
Treat your website like an ongoing investment, not a one-time expense.
If you consistently put in the time and resources to maintain it, your website will become your very own salesperson working round the clock.
Learn more: soapbox.news/p/your-websi...
If you consistently put in the time and resources to maintain it, your website will become your very own salesperson working round the clock.
Learn more: soapbox.news/p/your-websi...
Your Website Should Be Making You $$$
When treated like an ongoing investment, your website can become your most reliable source of revenue.
soapbox.news
January 29, 2025 at 3:54 PM
Treat your website like an ongoing investment, not a one-time expense.
If you consistently put in the time and resources to maintain it, your website will become your very own salesperson working round the clock.
Learn more: soapbox.news/p/your-websi...
If you consistently put in the time and resources to maintain it, your website will become your very own salesperson working round the clock.
Learn more: soapbox.news/p/your-websi...
Bad customer service is driving customers away.
If you want to win over more customers, you need to prioritize delivering high-quality service consistently.
Read more: soapbox.news/p/what-happe...
If you want to win over more customers, you need to prioritize delivering high-quality service consistently.
Read more: soapbox.news/p/what-happe...
What Happened to Decent Customer Service?
The quality of customer service is at an all-time low. Use it to your advantage.
soapbox.news
January 28, 2025 at 6:46 PM
Bad customer service is driving customers away.
If you want to win over more customers, you need to prioritize delivering high-quality service consistently.
Read more: soapbox.news/p/what-happe...
If you want to win over more customers, you need to prioritize delivering high-quality service consistently.
Read more: soapbox.news/p/what-happe...
📢 You can't build a business on rented land! 📢
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.
January 24, 2025 at 8:44 PM
📢 You can't build a business on rented land! 📢
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.
With all the drama around TikTok lately, it's a timely reminder that building your audience solely on social media platforms is a recipe for disaster.
You're at the mercy of their whims and algorithms, and your hard work could vanish overnight.