Step 1: Buy rights to provincial rugby
Step 2: Produce the most dour, misery-filled, outdated rugby coverage you could possibly have that's often on the verge of openly asking why you'd be watching it
Step 3: Why are ratings low?
Step 4: Bin it.
Step 1: Buy rights to provincial rugby
Step 2: Produce the most dour, misery-filled, outdated rugby coverage you could possibly have that's often on the verge of openly asking why you'd be watching it
Step 3: Why are ratings low?
Step 4: Bin it.
Precarious times and a big decision for David Humphries.