Adam Egger
@simplygoodbusiness.bsky.social
Helping indie app devs build software that sells itself. Helped create $200M+ products, authored 3 innovation books, and led 500+ UX projects across 35 countries.
🎯Want paying users from day one?
📬Join my community to get support: skool.com/sgb
🎯Want paying users from day one?
📬Join my community to get support: skool.com/sgb
I've spent 20 years teaching software development, but marketing is a whole new beast.
This is the first version of my new tool, Launching Llama.
I'm sure it can be better.
Please roast it!
What's confusing?
What's missing?
Don't hold back. 👇
#buildinpublic #feedback
This is the first version of my new tool, Launching Llama.
I'm sure it can be better.
Please roast it!
What's confusing?
What's missing?
Don't hold back. 👇
#buildinpublic #feedback
June 18, 2025 at 4:07 PM
I've spent 20 years teaching software development, but marketing is a whole new beast.
This is the first version of my new tool, Launching Llama.
I'm sure it can be better.
Please roast it!
What's confusing?
What's missing?
Don't hold back. 👇
#buildinpublic #feedback
This is the first version of my new tool, Launching Llama.
I'm sure it can be better.
Please roast it!
What's confusing?
What's missing?
Don't hold back. 👇
#buildinpublic #feedback
One day at a conference > a month online.
But only if you know what to ask.
Yesterday, our community member proved it: → 15 deep conversations → Real insights, not small talk → More validation than 30 days of DMs
The secret? He knew exactly what to listen for.
Want to learn how? ⬇️ #buildinpublic
But only if you know what to ask.
Yesterday, our community member proved it: → 15 deep conversations → Real insights, not small talk → More validation than 30 days of DMs
The secret? He knew exactly what to listen for.
Want to learn how? ⬇️ #buildinpublic
May 15, 2025 at 11:51 AM
One day at a conference > a month online.
But only if you know what to ask.
Yesterday, our community member proved it: → 15 deep conversations → Real insights, not small talk → More validation than 30 days of DMs
The secret? He knew exactly what to listen for.
Want to learn how? ⬇️ #buildinpublic
But only if you know what to ask.
Yesterday, our community member proved it: → 15 deep conversations → Real insights, not small talk → More validation than 30 days of DMs
The secret? He knew exactly what to listen for.
Want to learn how? ⬇️ #buildinpublic
"Vibe coding" kills startups 💀
Validate:
Problem → Solution → Price → THEN code.
Build what sells, not zombie apps.
Need the framework + support?
Join my Simply Good Business community! 👇 skool.com/sgb with
- Testers for your product
- Feedback on how to continue
- Weekly sessions (feedback 👇)
Validate:
Problem → Solution → Price → THEN code.
Build what sells, not zombie apps.
Need the framework + support?
Join my Simply Good Business community! 👇 skool.com/sgb with
- Testers for your product
- Feedback on how to continue
- Weekly sessions (feedback 👇)
May 1, 2025 at 9:59 AM
"Vibe coding" kills startups 💀
Validate:
Problem → Solution → Price → THEN code.
Build what sells, not zombie apps.
Need the framework + support?
Join my Simply Good Business community! 👇 skool.com/sgb with
- Testers for your product
- Feedback on how to continue
- Weekly sessions (feedback 👇)
Validate:
Problem → Solution → Price → THEN code.
Build what sells, not zombie apps.
Need the framework + support?
Join my Simply Good Business community! 👇 skool.com/sgb with
- Testers for your product
- Feedback on how to continue
- Weekly sessions (feedback 👇)
'Vibe coding' = Dead Product Walking 💀
The ruthless PMF formula:
• No validated pain point? → Zombie product
• No validated solution? → Cash burn
• No validated pricing? → Nice hobby
Validate Problem → Solution → Price → THEN Code
Build what sells. 🎯
#buildinpublic #indiehackers #vibecoding
The ruthless PMF formula:
• No validated pain point? → Zombie product
• No validated solution? → Cash burn
• No validated pricing? → Nice hobby
Validate Problem → Solution → Price → THEN Code
Build what sells. 🎯
#buildinpublic #indiehackers #vibecoding
May 1, 2025 at 9:59 AM
'Vibe coding' = Dead Product Walking 💀
The ruthless PMF formula:
• No validated pain point? → Zombie product
• No validated solution? → Cash burn
• No validated pricing? → Nice hobby
Validate Problem → Solution → Price → THEN Code
Build what sells. 🎯
#buildinpublic #indiehackers #vibecoding
The ruthless PMF formula:
• No validated pain point? → Zombie product
• No validated solution? → Cash burn
• No validated pricing? → Nice hobby
Validate Problem → Solution → Price → THEN Code
Build what sells. 🎯
#buildinpublic #indiehackers #vibecoding
📌Look at this X post! The tools was exposing API keys in EVERY call.
April 15, 2025 at 1:57 PM
📌Look at this X post! The tools was exposing API keys in EVERY call.
📌 Look here. Hackers instantly hacked this vibe coding tool, maxed out usage of API keys. Scary! Protect your work
April 15, 2025 at 1:57 PM
📌 Look here. Hackers instantly hacked this vibe coding tool, maxed out usage of API keys. Scary! Protect your work
🚨 Your AI code is a SECURITY NIGHTMARE. 🚨
AI writes it.
You ship it.
It works...
until a hacker wipes your data in SECONDS. 😬
💥 I've SEEN it happen.
(Check comments for proof.)
Vibe coding = fast fails.
#AISecurity #VibeCoding #buildinpublic
AI writes it.
You ship it.
It works...
until a hacker wipes your data in SECONDS. 😬
💥 I've SEEN it happen.
(Check comments for proof.)
Vibe coding = fast fails.
#AISecurity #VibeCoding #buildinpublic
April 15, 2025 at 1:54 PM
🚨 Your AI code is a SECURITY NIGHTMARE. 🚨
AI writes it.
You ship it.
It works...
until a hacker wipes your data in SECONDS. 😬
💥 I've SEEN it happen.
(Check comments for proof.)
Vibe coding = fast fails.
#AISecurity #VibeCoding #buildinpublic
AI writes it.
You ship it.
It works...
until a hacker wipes your data in SECONDS. 😬
💥 I've SEEN it happen.
(Check comments for proof.)
Vibe coding = fast fails.
#AISecurity #VibeCoding #buildinpublic
I’ve been on a daily AI coding binge.
Tried Replit, Cursor, Windsurf, Lovable, Bolt.
🚨 Replit + Windsurf = so good
But my fave? It’s next-level.
And nobody’s talking about it... yet.
Want the name + why it’s insane?
Join my dev community (bio). I’ll break it down.
#AI #buildinpublic #indiedev
Tried Replit, Cursor, Windsurf, Lovable, Bolt.
🚨 Replit + Windsurf = so good
But my fave? It’s next-level.
And nobody’s talking about it... yet.
Want the name + why it’s insane?
Join my dev community (bio). I’ll break it down.
#AI #buildinpublic #indiedev
April 11, 2025 at 12:45 PM
I’ve been on a daily AI coding binge.
Tried Replit, Cursor, Windsurf, Lovable, Bolt.
🚨 Replit + Windsurf = so good
But my fave? It’s next-level.
And nobody’s talking about it... yet.
Want the name + why it’s insane?
Join my dev community (bio). I’ll break it down.
#AI #buildinpublic #indiedev
Tried Replit, Cursor, Windsurf, Lovable, Bolt.
🚨 Replit + Windsurf = so good
But my fave? It’s next-level.
And nobody’s talking about it... yet.
Want the name + why it’s insane?
Join my dev community (bio). I’ll break it down.
#AI #buildinpublic #indiedev
Stuck on what to build w/ Cursor/Replit?
I packed insights from training 5k in customer centricity
into a tool to generate validated ideas!
Help me name it:
1. SaaS Idea Generator
2. Software Idea Generator
3. YourNextTool
4. Something else?
Vote below! 👇
#BuildInPublic #SaaS #IndieDev
I packed insights from training 5k in customer centricity
into a tool to generate validated ideas!
Help me name it:
1. SaaS Idea Generator
2. Software Idea Generator
3. YourNextTool
4. Something else?
Vote below! 👇
#BuildInPublic #SaaS #IndieDev
April 4, 2025 at 8:29 PM
Stuck on what to build w/ Cursor/Replit?
I packed insights from training 5k in customer centricity
into a tool to generate validated ideas!
Help me name it:
1. SaaS Idea Generator
2. Software Idea Generator
3. YourNextTool
4. Something else?
Vote below! 👇
#BuildInPublic #SaaS #IndieDev
I packed insights from training 5k in customer centricity
into a tool to generate validated ideas!
Help me name it:
1. SaaS Idea Generator
2. Software Idea Generator
3. YourNextTool
4. Something else?
Vote below! 👇
#BuildInPublic #SaaS #IndieDev
I've added powerful features to the
Software Idea Generator tool.
Now it suggests ideas for severe,
evidence-backed pain points—
creating painkillers, not vitamins.
Want to build valuable software fast?
Join skool.com/sgb for live FAQs +
product innovation training (only $49).
#buildinpublic
Software Idea Generator tool.
Now it suggests ideas for severe,
evidence-backed pain points—
creating painkillers, not vitamins.
Want to build valuable software fast?
Join skool.com/sgb for live FAQs +
product innovation training (only $49).
#buildinpublic
April 2, 2025 at 4:06 PM
I've added powerful features to the
Software Idea Generator tool.
Now it suggests ideas for severe,
evidence-backed pain points—
creating painkillers, not vitamins.
Want to build valuable software fast?
Join skool.com/sgb for live FAQs +
product innovation training (only $49).
#buildinpublic
Software Idea Generator tool.
Now it suggests ideas for severe,
evidence-backed pain points—
creating painkillers, not vitamins.
Want to build valuable software fast?
Join skool.com/sgb for live FAQs +
product innovation training (only $49).
#buildinpublic
1/ Dream of building an app that actually makes money? 💰
The biggest hurdle ISN'T learning to code anymore
(AI helps there - we're all developers now!).
It's knowing what idea people will actually open their wallets for. Most builders get this wrong... ✨
#buildinpublic #vibecoding #indiedev
The biggest hurdle ISN'T learning to code anymore
(AI helps there - we're all developers now!).
It's knowing what idea people will actually open their wallets for. Most builders get this wrong... ✨
#buildinpublic #vibecoding #indiedev
April 1, 2025 at 5:56 PM
1/ Dream of building an app that actually makes money? 💰
The biggest hurdle ISN'T learning to code anymore
(AI helps there - we're all developers now!).
It's knowing what idea people will actually open their wallets for. Most builders get this wrong... ✨
#buildinpublic #vibecoding #indiedev
The biggest hurdle ISN'T learning to code anymore
(AI helps there - we're all developers now!).
It's knowing what idea people will actually open their wallets for. Most builders get this wrong... ✨
#buildinpublic #vibecoding #indiedev
Vibe coding = extreme speed. 🚀
Built 4 apps in 2 weeks—all solving real pain.
Now, I built Pain-to-App:
→ Finds extreme pain points before coding.
→ Generates profitable app ideas.
→ Crafts the perfect AI prompt to build.
Who wants early access? 👀
#nocode #buildinpublic
Built 4 apps in 2 weeks—all solving real pain.
Now, I built Pain-to-App:
→ Finds extreme pain points before coding.
→ Generates profitable app ideas.
→ Crafts the perfect AI prompt to build.
Who wants early access? 👀
#nocode #buildinpublic
March 29, 2025 at 5:08 PM
Vibe coding = extreme speed. 🚀
Built 4 apps in 2 weeks—all solving real pain.
Now, I built Pain-to-App:
→ Finds extreme pain points before coding.
→ Generates profitable app ideas.
→ Crafts the perfect AI prompt to build.
Who wants early access? 👀
#nocode #buildinpublic
Built 4 apps in 2 weeks—all solving real pain.
Now, I built Pain-to-App:
→ Finds extreme pain points before coding.
→ Generates profitable app ideas.
→ Crafts the perfect AI prompt to build.
Who wants early access? 👀
#nocode #buildinpublic
Working on my main project after creating 3 tools last week.
My Interview Pilot helps understand customer pain so people stop building products that solve no customer pain.
Comment below if you want to be on the waiting list.
#buildinpublic
My Interview Pilot helps understand customer pain so people stop building products that solve no customer pain.
Comment below if you want to be on the waiting list.
#buildinpublic
March 24, 2025 at 9:31 PM
Working on my main project after creating 3 tools last week.
My Interview Pilot helps understand customer pain so people stop building products that solve no customer pain.
Comment below if you want to be on the waiting list.
#buildinpublic
My Interview Pilot helps understand customer pain so people stop building products that solve no customer pain.
Comment below if you want to be on the waiting list.
#buildinpublic
February 12, 2025 at 6:36 PM
Three different examples.
1. Creating paper prototypes of a b2b retail app together with 5 customers.
2. The first prototypes are very low fidelity. We only test if we're really solving their biggest and most expensive problem correctly.
3. Testing if we got it right with a customer in India.
1. Creating paper prototypes of a b2b retail app together with 5 customers.
2. The first prototypes are very low fidelity. We only test if we're really solving their biggest and most expensive problem correctly.
3. Testing if we got it right with a customer in India.
February 6, 2025 at 9:46 PM
Three different examples.
1. Creating paper prototypes of a b2b retail app together with 5 customers.
2. The first prototypes are very low fidelity. We only test if we're really solving their biggest and most expensive problem correctly.
3. Testing if we got it right with a customer in India.
1. Creating paper prototypes of a b2b retail app together with 5 customers.
2. The first prototypes are very low fidelity. We only test if we're really solving their biggest and most expensive problem correctly.
3. Testing if we got it right with a customer in India.
Forget customer surveys!
This ONE question shows your SaaS's true financial potential:
"What would make this tool worth paying for?"
#SaaS #buildinpublic #indiedev #ProductMarketFit
This ONE question shows your SaaS's true financial potential:
"What would make this tool worth paying for?"
#SaaS #buildinpublic #indiedev #ProductMarketFit
February 5, 2025 at 6:00 PM
Forget customer surveys!
This ONE question shows your SaaS's true financial potential:
"What would make this tool worth paying for?"
#SaaS #buildinpublic #indiedev #ProductMarketFit
This ONE question shows your SaaS's true financial potential:
"What would make this tool worth paying for?"
#SaaS #buildinpublic #indiedev #ProductMarketFit
🛑 STOP demoing your product! 🛑
You're losing out on REAL feedback.
Instead, let users struggle. 🤯
I tested this with @hadars.bsky.social & Dor, founders of travel app Locator.
Their way 🆚 my way...
(1/2)
#UserTesting #UX #Buildinpublic
You're losing out on REAL feedback.
Instead, let users struggle. 🤯
I tested this with @hadars.bsky.social & Dor, founders of travel app Locator.
Their way 🆚 my way...
(1/2)
#UserTesting #UX #Buildinpublic
February 4, 2025 at 12:03 PM
🛑 STOP demoing your product! 🛑
You're losing out on REAL feedback.
Instead, let users struggle. 🤯
I tested this with @hadars.bsky.social & Dor, founders of travel app Locator.
Their way 🆚 my way...
(1/2)
#UserTesting #UX #Buildinpublic
You're losing out on REAL feedback.
Instead, let users struggle. 🤯
I tested this with @hadars.bsky.social & Dor, founders of travel app Locator.
Their way 🆚 my way...
(1/2)
#UserTesting #UX #Buildinpublic
"I hate this training." 🤯
Said a person in my training yesterday.
Why?
He wished he'd done it 6 years ago.
Here's the story... 🧵👇
#SaaS #ProductDevelopment #buildinpublic
Said a person in my training yesterday.
Why?
He wished he'd done it 6 years ago.
Here's the story... 🧵👇
#SaaS #ProductDevelopment #buildinpublic
January 28, 2025 at 4:10 PM
"I hate this training." 🤯
Said a person in my training yesterday.
Why?
He wished he'd done it 6 years ago.
Here's the story... 🧵👇
#SaaS #ProductDevelopment #buildinpublic
Said a person in my training yesterday.
Why?
He wished he'd done it 6 years ago.
Here's the story... 🧵👇
#SaaS #ProductDevelopment #buildinpublic
Let's talk about YOU. The human behind your business. Seriously. It matters.
#business #selfreflection #buildinpublic #indiedev
#business #selfreflection #buildinpublic #indiedev
January 26, 2025 at 12:14 PM
Let's talk about YOU. The human behind your business. Seriously. It matters.
#business #selfreflection #buildinpublic #indiedev
#business #selfreflection #buildinpublic #indiedev
🚀 Don't write code until you validate your SaaS idea!
3 steps that save months of wasted dev time:
1️⃣ Talk to customers
2️⃣ Listen for "I NEED this NOW!"
3️⃣ Test with quick prototypes
If they're not desperate for your solution, keep searching.
Trust me, your future self will thank you
#buildinpublic
3 steps that save months of wasted dev time:
1️⃣ Talk to customers
2️⃣ Listen for "I NEED this NOW!"
3️⃣ Test with quick prototypes
If they're not desperate for your solution, keep searching.
Trust me, your future self will thank you
#buildinpublic
January 15, 2025 at 12:38 PM
🚀 Don't write code until you validate your SaaS idea!
3 steps that save months of wasted dev time:
1️⃣ Talk to customers
2️⃣ Listen for "I NEED this NOW!"
3️⃣ Test with quick prototypes
If they're not desperate for your solution, keep searching.
Trust me, your future self will thank you
#buildinpublic
3 steps that save months of wasted dev time:
1️⃣ Talk to customers
2️⃣ Listen for "I NEED this NOW!"
3️⃣ Test with quick prototypes
If they're not desperate for your solution, keep searching.
Trust me, your future self will thank you
#buildinpublic
For most SaaS teams, validation takes months.
The smartest? Just one day.
Enter 5-3-1 Validation Sprint:
(inspired by Google)
→ 5 interviews
→ 3 prototypes
→ 1 day
No guessing—just clarity.
Learn it all in my Validation Masterclass™.
Spots limited. Join before Jan 20 for bonuses!
#buildinpublic
The smartest? Just one day.
Enter 5-3-1 Validation Sprint:
(inspired by Google)
→ 5 interviews
→ 3 prototypes
→ 1 day
No guessing—just clarity.
Learn it all in my Validation Masterclass™.
Spots limited. Join before Jan 20 for bonuses!
#buildinpublic
January 14, 2025 at 12:32 PM
For most SaaS teams, validation takes months.
The smartest? Just one day.
Enter 5-3-1 Validation Sprint:
(inspired by Google)
→ 5 interviews
→ 3 prototypes
→ 1 day
No guessing—just clarity.
Learn it all in my Validation Masterclass™.
Spots limited. Join before Jan 20 for bonuses!
#buildinpublic
The smartest? Just one day.
Enter 5-3-1 Validation Sprint:
(inspired by Google)
→ 5 interviews
→ 3 prototypes
→ 1 day
No guessing—just clarity.
Learn it all in my Validation Masterclass™.
Spots limited. Join before Jan 20 for bonuses!
#buildinpublic
💡 Real results from my product validation framework:
- Saved client $4M in dev costs (4 days)
- Built & tested prototype in 10 hours
- Identified most profitable feature on day 1
Limited to 12 spots. Ends Jan 20th.
DM "Masterclass" for details. Double money-back guarantee!
#buildinpublic #saas
- Saved client $4M in dev costs (4 days)
- Built & tested prototype in 10 hours
- Identified most profitable feature on day 1
Limited to 12 spots. Ends Jan 20th.
DM "Masterclass" for details. Double money-back guarantee!
#buildinpublic #saas
January 13, 2025 at 10:13 AM
💡 Real results from my product validation framework:
- Saved client $4M in dev costs (4 days)
- Built & tested prototype in 10 hours
- Identified most profitable feature on day 1
Limited to 12 spots. Ends Jan 20th.
DM "Masterclass" for details. Double money-back guarantee!
#buildinpublic #saas
- Saved client $4M in dev costs (4 days)
- Built & tested prototype in 10 hours
- Identified most profitable feature on day 1
Limited to 12 spots. Ends Jan 20th.
DM "Masterclass" for details. Double money-back guarantee!
#buildinpublic #saas
Can you help me decide which banner to take?
I'm helping SaaS creators build software that makes money.
#1. Want to Create Software People Can't Live Without
#2. SaaS Profitability, Guaranteed Before Launch
#3. What if you Knew Your SaaS will make money, before you build it
#buildinpublic #saas
I'm helping SaaS creators build software that makes money.
#1. Want to Create Software People Can't Live Without
#2. SaaS Profitability, Guaranteed Before Launch
#3. What if you Knew Your SaaS will make money, before you build it
#buildinpublic #saas
January 11, 2025 at 9:01 PM
Can you help me decide which banner to take?
I'm helping SaaS creators build software that makes money.
#1. Want to Create Software People Can't Live Without
#2. SaaS Profitability, Guaranteed Before Launch
#3. What if you Knew Your SaaS will make money, before you build it
#buildinpublic #saas
I'm helping SaaS creators build software that makes money.
#1. Want to Create Software People Can't Live Without
#2. SaaS Profitability, Guaranteed Before Launch
#3. What if you Knew Your SaaS will make money, before you build it
#buildinpublic #saas
7/
Want to learn how to use these tools to validate software ideas in just one day?
Comment MASTERCLASS for details about my 2-day Product Validation Masterclass.
P.S. Don’t just read this—take action. Your future depends on it. 🚀
Want to learn how to use these tools to validate software ideas in just one day?
Comment MASTERCLASS for details about my 2-day Product Validation Masterclass.
P.S. Don’t just read this—take action. Your future depends on it. 🚀
January 11, 2025 at 3:37 PM
7/
Want to learn how to use these tools to validate software ideas in just one day?
Comment MASTERCLASS for details about my 2-day Product Validation Masterclass.
P.S. Don’t just read this—take action. Your future depends on it. 🚀
Want to learn how to use these tools to validate software ideas in just one day?
Comment MASTERCLASS for details about my 2-day Product Validation Masterclass.
P.S. Don’t just read this—take action. Your future depends on it. 🚀
I spent 6+ hours crafting this FREE SaaS validation guide.
It’s a no-BS playbook full with clear steps to build products people love.
Includes
✅ The PAIN framework to save months of dev time
✅ 5-min idea validation checklist
✅ 2-week process to launch an MVP
Comment "6" for access!
#buildinpublic
It’s a no-BS playbook full with clear steps to build products people love.
Includes
✅ The PAIN framework to save months of dev time
✅ 5-min idea validation checklist
✅ 2-week process to launch an MVP
Comment "6" for access!
#buildinpublic
January 6, 2025 at 10:33 AM
I spent 6+ hours crafting this FREE SaaS validation guide.
It’s a no-BS playbook full with clear steps to build products people love.
Includes
✅ The PAIN framework to save months of dev time
✅ 5-min idea validation checklist
✅ 2-week process to launch an MVP
Comment "6" for access!
#buildinpublic
It’s a no-BS playbook full with clear steps to build products people love.
Includes
✅ The PAIN framework to save months of dev time
✅ 5-min idea validation checklist
✅ 2-week process to launch an MVP
Comment "6" for access!
#buildinpublic