Adam Egger
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simplygoodbusiness.bsky.social
Adam Egger
@simplygoodbusiness.bsky.social
Helping indie app devs build software that sells itself. Helped create $200M+ products, authored 3 innovation books, and led 500+ UX projects across 35 countries.

🎯Want paying users from day one?
📬Join my community to get support: skool.com/sgb
Pinned
Want to try an experiment?
I was Director of Innovation at a top SaaS company, wrote 3 books on innovation+UX, and now I’m giving back.

I’ll coach 3 #indiehackers for free using my methods.
But here’s the twist:
it’s live, shared with thousands who follow me.

Interested?
Let me know!
I've spent 20 years teaching software development, but marketing is a whole new beast.
This is the first version of my new tool, Launching Llama.

I'm sure it can be better.

Please roast it!
What's confusing?
What's missing?

Don't hold back. 👇
#buildinpublic #feedback
June 18, 2025 at 4:07 PM
🚨 Stop waiting. Start building.

🔑 Launch a PROFITABLE software business in just 7 days.

❌ No coding. No guesswork. Just AI.

👨‍🏫 Free step-by-step webinar:
From "no idea" to live product.

Most will miss this chance. Don't. ⚡

👉 lu.ma/byksxcnu

#buildinpublic #nocode #indiehackers
How to Build Software That Actually Sells (With AI on Your Side) · Luma
Struggling to launch your next software product? Whether you’re stuck on the idea, can’t find the right customers, or don’t know what to charge—this session is…
lu.ma
May 25, 2025 at 8:10 AM
One day at a conference > a month online.

But only if you know what to ask.

Yesterday, our community member proved it: → 15 deep conversations → Real insights, not small talk → More validation than 30 days of DMs

The secret? He knew exactly what to listen for.

Want to learn how? ⬇️ #buildinpublic
May 15, 2025 at 11:51 AM
💡 “Soon, everyone will be a builder.”
Heard on Lenny’s podcast—and I agree.

Lesson 1 of Vibe Coding Academy shows you how to start building AI apps today.

Your first prompt could change everything.
Read now 👉
simplygoodbusiness.substack.com/p/build-your...

#buildinpublic #windsurf #vibecoding
Build Your First AI App—No Coding Needed
Vibe Coding Academy, Lesson 1
simplygoodbusiness.substack.com
May 5, 2025 at 2:37 PM
'Vibe coding' = Dead Product Walking 💀

The ruthless PMF formula:
• No validated pain point? → Zombie product
• No validated solution? → Cash burn
• No validated pricing? → Nice hobby

Validate Problem → Solution → Price → THEN Code

Build what sells. 🎯

#buildinpublic #indiehackers #vibecoding
May 1, 2025 at 9:59 AM
🚨 Your AI code is a SECURITY NIGHTMARE. 🚨

AI writes it.
You ship it.
It works...

until a hacker wipes your data in SECONDS. 😬

💥 I've SEEN it happen.
(Check comments for proof.)

Vibe coding = fast fails.
#AISecurity #VibeCoding #buildinpublic
April 15, 2025 at 1:54 PM
3 things successful SaaS founders do that failing founders don't:

1. Test pricing BEFORE building
2. Use AI to build 5x faster
3. Get weekly feedback from users

Learn all three in our community:
skool.com/sgb

#buildinpublic #indiedev #startups
Simply Good Business
Build and sell SaaS people love. Get expert help, live calls, AI tools, and a smart community—all for $49. Stop guessing, start growing.
skool.com
April 13, 2025 at 10:49 AM
The average solo SaaS founder wastes 7 months building the wrong features.

That's $58,000+ in lost revenue.

Are you really sure you're building something valuable?

→ Learn how to validate your idea & pricing before wasting months of dev time.

Last 7 spots at $49/mo: skool.com/sgb

#buildinpublic
Simply Good Business
Build and sell SaaS people love. Get expert help, live calls, AI tools, and a smart community—all for $49. Stop guessing, start growing.
skool.com
April 12, 2025 at 10:25 AM
I’ve been on a daily AI coding binge.
Tried Replit, Cursor, Windsurf, Lovable, Bolt.

🚨 Replit + Windsurf = so good

But my fave? It’s next-level.
And nobody’s talking about it... yet.

Want the name + why it’s insane?
Join my dev community (bio). I’ll break it down.

#AI #buildinpublic #indiedev
April 11, 2025 at 12:45 PM
#buildinpublic is killing your SaaS!

While you're sharing progress updates,
smart founders are silently validating and launching.

Learn the validation framework that's launched over 370 profitable SaaS products.

JOIN THE #1 COMMUNITY WHERE SOLO SAAS FOUNDERS ACTUALLY SUCCEED skool.com/sgb
Simply Good Business
Build and sell SaaS people love. Get expert help, live calls, AI tools, and a smart community—all for $49. Stop guessing, start growing.
skool.com
April 10, 2025 at 8:53 PM
Stuck on what to build w/ Cursor/Replit?

I packed insights from training 5k in customer centricity
into a tool to generate validated ideas!

Help me name it:

1. SaaS Idea Generator
2. Software Idea Generator
3. YourNextTool
4. Something else?

Vote below! 👇

#BuildInPublic #SaaS #IndieDev
April 4, 2025 at 8:29 PM
I've added powerful features to the
Software Idea Generator tool.

Now it suggests ideas for severe,
evidence-backed pain points—
creating painkillers, not vitamins.

Want to build valuable software fast?
Join skool.com/sgb for live FAQs +
product innovation training (only $49).

#buildinpublic
April 2, 2025 at 4:06 PM
1/ Dream of building an app that actually makes money? 💰

The biggest hurdle ISN'T learning to code anymore
(AI helps there - we're all developers now!).

It's knowing what idea people will actually open their wallets for. Most builders get this wrong... ✨

#buildinpublic #vibecoding #indiedev
April 1, 2025 at 5:56 PM
Vibe coding = extreme speed. 🚀

Built 4 apps in 2 weeks—all solving real pain.

Now, I built Pain-to-App:
→ Finds extreme pain points before coding.
→ Generates profitable app ideas.
→ Crafts the perfect AI prompt to build.

Who wants early access? 👀

#nocode #buildinpublic
March 29, 2025 at 5:08 PM
For all of you who #buildinpublic with #vibecoding 👇
1/ Everyone's talking about vibe coding.

Vibe coding is the future of building software.
You don’t write code.
You tell an AI what you want in plain English.

The AI does the hard part
And writes the code for you.
It’s fast, easy, anyone can do it.
No coding skills needed.

BUT!
#VibeCoding
March 29, 2025 at 2:20 PM
1/ Everyone's talking about vibe coding.

Vibe coding is the future of building software.
You don’t write code.
You tell an AI what you want in plain English.

The AI does the hard part
And writes the code for you.
It’s fast, easy, anyone can do it.
No coding skills needed.

BUT!
#VibeCoding
March 29, 2025 at 9:54 AM
Working on my main project after creating 3 tools last week.
My Interview Pilot helps understand customer pain so people stop building products that solve no customer pain.

Comment below if you want to be on the waiting list.

#buildinpublic
March 24, 2025 at 9:31 PM
Back to coding part 3:

Hey I have found my favorite tools. I've created two tools in two days.

Not a prototype. These tools are ready for a final Ux and pricing test.

Anyone interested in how to create software in two days or how to test it with users for delight and pricing? #buildinpublic
March 22, 2025 at 10:54 AM
Back to coding part 2:

I've used Java and c++ for my theses years ago.
The restart in coding today is so much easier now.

First step for me was to try out Ai coding tools. Windsurf, cursor, lovable, bolt, replit.

One day of playing around. Incredible what is possible now #buildinpublic.
March 22, 2025 at 10:49 AM
I spent 15 years helping others build software.
Last week, I started coding.

I’m using everything I learned from 500+ UX projects to build my own tools.

I’ll share every step:
→ Tools I've tried
→ From zero to product
→ How to validate fast

Let’s build. 🚀 #BuildInPublic
March 22, 2025 at 7:48 AM
Will your SaaS exist in 5 years?
I am not sure.

THREAD 👇

#buildinpublic #saas #indiedev
February 12, 2025 at 6:36 PM
Tired again? Try the 3-2-1 Sleep Rule!

1️⃣ No food 3 hours before bed.
2️⃣ No drinks 2 hours before bed.
3️⃣ No screens 1 hour before bed.

Better sleep = Better focus, decisions, and energy.
Better sleep = More success.

Try it for 7 days! 😴
February 11, 2025 at 9:25 AM
Tired of SaaS ideas flopping? 😩
This Friday, learn to validate & pre-sell in just 60 mins in my FREE webinar:
"From Building in the Dark to Guaranteed SaaS Demand"!

Spots filling fast! ➡️ lu.ma/6ex7qxc8

#SaaS #IndieHackers #ProductMarketFit #buildinpublic
How to Build Software That Sells · Luma
How to Build Software That Sells Are you tired of building products no one buys? Do you struggle to test ideas, find customers, or price your product? This…
lu.ma
February 5, 2025 at 6:51 PM
Forget customer surveys!
This ONE question shows your SaaS's true financial potential:

"What would make this tool worth paying for?"

#SaaS #buildinpublic #indiedev #ProductMarketFit
February 5, 2025 at 6:00 PM
🛑 STOP demoing your product! 🛑
You're losing out on REAL feedback.

Instead, let users struggle. 🤯
I tested this with @hadars.bsky.social & Dor, founders of travel app Locator.

Their way 🆚 my way...

(1/2)

#UserTesting #UX #Buildinpublic
February 4, 2025 at 12:03 PM