Janna Bastow
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simplybastow.com
Janna Bastow
@simplybastow.com
Product nerd. Will rant about roadmaps if poked. Probably posting about cats though.

writer speaker artist chaotic good ADHD

🇨🇦/🇬🇧/🏳️‍🌈/she/they
That sucks, I'm sorry :(
February 10, 2025 at 11:05 AM
Reposted by Janna Bastow

We’ve invited a roadmapping expert, @ctodd.bsky.social to our upcoming webinar with @simplybastow.com to reveal exactly what’s going wrong with modern roadmaps and share strategies to sidestep the challenges accompanying them.

Register today.👇 hubs.ly/Q033bMrZ0
The New Pitfalls of Product Roadmapping with C.Todd Lombardo | ProdPad
Product Management Webinar: Product Roadmapping The New Pitfalls of Product Roadmapping with C.Todd Lombardo Tuesday 11th February 9am PDT / 12pm EDT
hubs.ly
January 27, 2025 at 2:11 PM
Enterprises don’t need every feature upfront—they need confidence in your process. Show your experiments, share your progress, and build trust in your ability to deliver.
December 18, 2024 at 5:29 PM
Use Now-Next-Later to focus on problems, not promises.

Now: Where you’ll start. The first experiment to gain traction.
Next: Steps to solve the larger problem.
Later: The vision that ties it all together.
December 18, 2024 at 5:29 PM
MVPs in enterprise aren’t about the single release—it’s about proving you can solve their specific problem. That usually means several features along the way, some quick wins, others heavier lifts.
December 18, 2024 at 5:29 PM
Great question!

Enterprise sales = managing the iron triangle of time, scope, and cost. Quality isn’t negotiable. But here’s the key: enterprises aren’t pushing for features, they’re pushing for commitment to solving problems.
December 18, 2024 at 5:29 PM
Reposted by Janna Bastow
Traditional roadmaps are long gone. However, @simplybastow.com's Now, Next, Later model makes a lot of sense.

You can get away with 1Q stuff in small companies. Larger companies require much more planning and need a way for departments and organizations to align. A roadmap makes this easier.
November 26, 2024 at 4:40 PM
Reposted by Janna Bastow
Letting go is hard, but it’s necessary.

In fact, feature or product removal is often the smartest decision a Product Manager can make to improve focus and free up resources for what really matters.

Join Stephanie Musat and @simplybastow.com to learn more in our upcoming webinar.
hubs.ly/Q02Zm91V0
Why, How, and When to Kill a Product or Feature with Stephanie Musat | ProdPad
Product Management Webinar: Sunsetting a Product or Feature Why, How, and When to Kill a Product or Feature with Stephanie Musat Friday 13th December 9am
https://hubs.ly/Q02Zm91V0👇
November 26, 2024 at 11:32 AM
Ooh black cats AND journaling 😍
November 17, 2024 at 8:01 PM
Where do I sign up my two? Orion and Kepler, known as the Astrofloofs 💫
December 10, 2023 at 12:41 PM
This is my hobby. I should come with a warning label.
December 10, 2023 at 12:36 PM
It does not 🙊 but I've still got a Twitter account, or LinkedIn
December 2, 2023 at 11:33 AM
Thinking of you and your fam 💕
December 1, 2023 at 6:22 PM
Oh wow, god speed and much love for the journey ahead! 😍
November 26, 2023 at 1:20 AM