Simon Whatley
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simonwhatley.bsky.social
Simon Whatley
@simonwhatley.bsky.social
I'm a service designer, creative technologist, coach, thinker, tinkerer, observer of people, maker of things.

https://simonwhatley.co.uk/
https://linkedin.com/in/simonwhatley/
You can buy the Great Mental Models series via the Farnam Street website: fs.blog/tgmm/
The Great Mental Models
The Great Mental Models project is the clearest way to change the way you see the world, avoid problems before they happen, and make better decisions.
fs.blog
January 13, 2025 at 12:41 PM
The next time you evaluate a UX project, don’t just ask about ROI. Ask about behaviour change. What specific actions do you want users to take? How can UX help facilitate those actions? By focusing on behaviour change, you’ll get a clearer picture of a UX project’s true value.
January 9, 2025 at 2:36 PM
UX isn’t just about aesthetics or usability. It’s about driving specific actions. A beautiful, easy-to-use website might impress users, but it’s not achieving its goal if it doesn’t get them to buy, sign up, or share.
January 9, 2025 at 2:36 PM
On the other hand, it’s an opportunity for some smart people to fix many things if they’re empowered.
September 24, 2024 at 11:34 AM