We all know variety can help a model appeal to more customers. Equipment grades, powertrain choices, and option packs can capture a wider audience, and this can also translate to stronger appeal as a used car.
We all know variety can help a model appeal to more customers. Equipment grades, powertrain choices, and option packs can capture a wider audience, and this can also translate to stronger appeal as a used car.
We don't have to choose between loving the progress and appreciating the craftsmanship that came before it.
We don't have to choose between loving the progress and appreciating the craftsmanship that came before it.
But I also think we can hold space for both the future and the past. Classic cars, when used thoughtfully, have a place in the conversation too.
But I also think we can hold space for both the future and the past. Classic cars, when used thoughtfully, have a place in the conversation too.
Today, of course, we face a very different set of challenges, as well as opportunities. I also own and drive an electric Mini, which I bought last year.
Today, of course, we face a very different set of challenges, as well as opportunities. I also own and drive an electric Mini, which I bought last year.
Ford bought Jaguar in 1989, and as it wanted a V12 sitting in a modern car, it signed off the investment to make it fit in the XJ40.
Ford bought Jaguar in 1989, and as it wanted a V12 sitting in a modern car, it signed off the investment to make it fit in the XJ40.
Jaguar was spun out of BL in 1983, but by the time the XJ40 was launched in 1987, both BMW and Mercedes-Benz had launched V12 versions of the 7 Series and the S-Class.
Jaguar was spun out of BL in 1983, but by the time the XJ40 was launched in 1987, both BMW and Mercedes-Benz had launched V12 versions of the 7 Series and the S-Class.
This engine symbolised prestige, ambition, and engineering excellence. A bold statement from a company that always punched above its weight.
This engine symbolised prestige, ambition, and engineering excellence. A bold statement from a company that always punched above its weight.