Simone Puligheddu
@simonepuligheddu.bsky.social
I help companies unlock the full potential of the web, leveraging data-driven SEO strategies designed for growth.
Technical 🔧 #SEO (December 5, 2025) During his talk at Tech SEO Connect, Giacomo Zecchini highlighted several implementation patterns that could distort what crawlers & AI bots actually perceive.
➡️ I recommend watching the full session on YouTube here: m.youtube.com/watch?v=kZw6...
➡️ I recommend watching the full session on YouTube here: m.youtube.com/watch?v=kZw6...
Rendering, Style, and Layout When Things Go Wrong - Giacomo Zecchini
YouTube video by Tech SEO Connect
m.youtube.com
December 9, 2025 at 6:16 PM
Technical 🔧 #SEO (December 5, 2025) During his talk at Tech SEO Connect, Giacomo Zecchini highlighted several implementation patterns that could distort what crawlers & AI bots actually perceive.
➡️ I recommend watching the full session on YouTube here: m.youtube.com/watch?v=kZw6...
➡️ I recommend watching the full session on YouTube here: m.youtube.com/watch?v=kZw6...
Reposted by Simone Puligheddu
Google is working on a big update to the Gemini UX, it is calling 2.0 www.seroundtable.com/google-new-g... via @officiallogank.bsky.social
#gemini #google
#gemini #google
December 1, 2025 at 12:51 PM
Google is working on a big update to the Gemini UX, it is calling 2.0 www.seroundtable.com/google-new-g... via @officiallogank.bsky.social
#gemini #google
#gemini #google
Reposted by Simone Puligheddu
TIL Wikipedia moved to shared desktop/mobile website URL pattern, no more m-dot URLs.
If you're curious about the behind-the-scenes work (site migrations! everybody's favorite, right?!):
www.mediawiki.org/wiki/Request...
www.mediawiki.org/wiki/Request...
techblog.wikimedia.org/2025/11/21/u...
If you're curious about the behind-the-scenes work (site migrations! everybody's favorite, right?!):
www.mediawiki.org/wiki/Request...
www.mediawiki.org/wiki/Request...
techblog.wikimedia.org/2025/11/21/u...
Unifying our mobile and desktop domains – [[WM:TECHBLOG]]
techblog.wikimedia.org
November 30, 2025 at 8:27 AM
TIL Wikipedia moved to shared desktop/mobile website URL pattern, no more m-dot URLs.
If you're curious about the behind-the-scenes work (site migrations! everybody's favorite, right?!):
www.mediawiki.org/wiki/Request...
www.mediawiki.org/wiki/Request...
techblog.wikimedia.org/2025/11/21/u...
If you're curious about the behind-the-scenes work (site migrations! everybody's favorite, right?!):
www.mediawiki.org/wiki/Request...
www.mediawiki.org/wiki/Request...
techblog.wikimedia.org/2025/11/21/u...
#SEO breaking news: November 2025 Edition
➡️ Read all the news from this edition now: simonepuligheddu.com/seo-breaking...
➡️ Read all the news from this edition now: simonepuligheddu.com/seo-breaking...
SEO Breaking News: November 2025 Edition, 2025 Edition
SEO breaking news for Nov 2025 Edition: Google AI Mode, Gemini 3, Bing, Clarity, ChatGPT updates. Stay ahead with the latest trends shaping your SEO strategy.
simonepuligheddu.com
December 2, 2025 at 7:52 AM
#SEO breaking news: November 2025 Edition
➡️ Read all the news from this edition now: simonepuligheddu.com/seo-breaking...
➡️ Read all the news from this edition now: simonepuligheddu.com/seo-breaking...
#SEO #Bing Nov 20, 2025: Microsoft shared insights on how AI is reshaping the search conversion journey.
➡️ Read more: blogs.bing.com/webmaster/No... by Fabrice Canel and Krishna Madhavan
#AI #Marketing
➡️ Read more: blogs.bing.com/webmaster/No... by Fabrice Canel and Krishna Madhavan
#AI #Marketing
How AI Search Is Changing the Way Conversions are Measured
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user beh...
blogs.bing.com
November 21, 2025 at 8:09 PM
#SEO #Bing Nov 20, 2025: Microsoft shared insights on how AI is reshaping the search conversion journey.
➡️ Read more: blogs.bing.com/webmaster/No... by Fabrice Canel and Krishna Madhavan
#AI #Marketing
➡️ Read more: blogs.bing.com/webmaster/No... by Fabrice Canel and Krishna Madhavan
#AI #Marketing
#SEO 20 Nov, 2025 - Google announces more details about introducing the branded queries filter in Search Console: developers.google.com/search/blog/...
#Google #Marketing #Branding
#Google #Marketing #Branding
Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers
developers.google.com
November 21, 2025 at 8:06 PM
#SEO 20 Nov, 2025 - Google announces more details about introducing the branded queries filter in Search Console: developers.google.com/search/blog/...
#Google #Marketing #Branding
#Google #Marketing #Branding
Reposted by Simone Puligheddu
In addition to annotations rolling out in GSC, more people are starting to see 'Query groups' today in GSC as well. After a refresh, I'm seeing them too across accounts. You might want to check that out for your own properties.
November 17, 2025 at 3:55 PM
In addition to annotations rolling out in GSC, more people are starting to see 'Query groups' today in GSC as well. After a refresh, I'm seeing them too across accounts. You might want to check that out for your own properties.
Reposted by Simone Puligheddu
Will agentic browsing be the next big thing?
I remember back when site-owners said "my site's not usable on mobile phones because nobody buys anything with a mobile phone on my site" - don't fall into this trap with agentic browsing.
I remember back when site-owners said "my site's not usable on mobile phones because nobody buys anything with a mobile phone on my site" - don't fall into this trap with agentic browsing.
Agents are coming for your traffic and revenue. This shouldn’t be considered a bad thing! Except… if you don’t know whether agents can correctly navigate around your site or not.
🧵 1/4
🧵 1/4
Agent Observations Matrix
buff.ly
November 17, 2025 at 8:41 PM
Will agentic browsing be the next big thing?
I remember back when site-owners said "my site's not usable on mobile phones because nobody buys anything with a mobile phone on my site" - don't fall into this trap with agentic browsing.
I remember back when site-owners said "my site's not usable on mobile phones because nobody buys anything with a mobile phone on my site" - don't fall into this trap with agentic browsing.
#SEO #Google Nov 12, 2025 "Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data"
➡️ Read more: developers.google.com/search/blog/...
➡️ Read more: developers.google.com/search/blog/...
More ways to share your shipping and returns policies with Google | Google Search Central Blog | Google for Developers
developers.google.com
November 12, 2025 at 6:27 PM
#SEO #Google Nov 12, 2025 "Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data"
➡️ Read more: developers.google.com/search/blog/...
➡️ Read more: developers.google.com/search/blog/...
#AI Microsoft Clarity analyzed traffic using its own platform data from over 1,200 publisher and news sites across an eight-month period
➡️ Read more about this study: clarity.microsoft.com/blog/ai-traf... (November 6, 2025)
#Marketing #ArtificialIntelligence
➡️ Read more about this study: clarity.microsoft.com/blog/ai-traf... (November 6, 2025)
#Marketing #ArtificialIntelligence
AI Traffic Converts at 3x the Rate of Other Channels (Study) - Understand your customers | Microsoft Clarity Blog
When the web was young, publishers obsessed over bookmarks and homepage visits. Then came the age of search, when search engines like Google and Bing
clarity.microsoft.com
November 8, 2025 at 12:50 PM
#AI Microsoft Clarity analyzed traffic using its own platform data from over 1,200 publisher and news sites across an eight-month period
➡️ Read more about this study: clarity.microsoft.com/blog/ai-traf... (November 6, 2025)
#Marketing #ArtificialIntelligence
➡️ Read more about this study: clarity.microsoft.com/blog/ai-traf... (November 6, 2025)
#Marketing #ArtificialIntelligence
Reposted by Simone Puligheddu
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
November 3, 2025 at 9:42 AM
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
#Google Oct 28, 2025 - "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses"
➡️ Source & read more: blog.google/technology/g...
➡️ Source & read more: blog.google/technology/g...
#google #marketing #advertising #marketingdigitale #digitalmarketing | Simone Puligheddu
#Google Oct 28, 2025 - "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses"
"Pomelli uses AI to underst...
www.linkedin.com
October 29, 2025 at 9:16 PM
#Google Oct 28, 2025 - "Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses"
➡️ Source & read more: blog.google/technology/g...
➡️ Source & read more: blog.google/technology/g...
#SEO 27 October, 2025🔧 Google is rolling out "Query groups", a new Search Console Insights feature that groups similar search queries.
- Group performance
- Queries list
- Drill-down
➡️ Read more: developers.google.com/search/blog/...
- Group performance
- Queries list
- Drill-down
➡️ Read more: developers.google.com/search/blog/...
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
developers.google.com
October 29, 2025 at 9:13 PM
#SEO 27 October, 2025🔧 Google is rolling out "Query groups", a new Search Console Insights feature that groups similar search queries.
- Group performance
- Queries list
- Drill-down
➡️ Read more: developers.google.com/search/blog/...
- Group performance
- Queries list
- Drill-down
➡️ Read more: developers.google.com/search/blog/...
#SEO BrightonSEO 23 Oct, 2025 - "How Google's Search Index Works" by Adam Gent
➡️ Here are the slides from the speech: speakerdeck.com/aagent/how-g...
➡️ Here are the slides from the speech: speakerdeck.com/aagent/how-g...
How Google's Search Index Works
How Google Search Index works based on monitoring indexing data at scale across millions of pages.
In this deck, you will gain a better understandin…
speakerdeck.com
October 29, 2025 at 9:11 PM
#SEO BrightonSEO 23 Oct, 2025 - "How Google's Search Index Works" by Adam Gent
➡️ Here are the slides from the speech: speakerdeck.com/aagent/how-g...
➡️ Here are the slides from the speech: speakerdeck.com/aagent/how-g...
#Google #Advertising #SEO - Oct 13, 2025
1) "Text ads on the search results page will now be grouped with a single “Sponsored results” label"
2) a new “Hide sponsored results” control that allows you to collapse text ads with a single click
➡️ Source & read more: blog.google/products/ads...
1) "Text ads on the search results page will now be grouped with a single “Sponsored results” label"
2) a new “Hide sponsored results” control that allows you to collapse text ads with a single click
➡️ Source & read more: blog.google/products/ads...
We’re improving navigation and introducing a new control for ads on Google Search.
Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …
blog.google
October 13, 2025 at 6:39 PM
#Google #Advertising #SEO - Oct 13, 2025
1) "Text ads on the search results page will now be grouped with a single “Sponsored results” label"
2) a new “Hide sponsored results” control that allows you to collapse text ads with a single click
➡️ Source & read more: blog.google/products/ads...
1) "Text ads on the search results page will now be grouped with a single “Sponsored results” label"
2) a new “Hide sponsored results” control that allows you to collapse text ads with a single click
➡️ Source & read more: blog.google/products/ads...
#SEO - John Mueller recently discussed the choice of a Top-Level Domain (TLD) for new websites.
Below are the key takeaways...
Below are the key takeaways...
johnmu's comment on "Do domains/TLDs really matter?" | Simone Puligheddu
Technical🔧#SEO - John Mueller recently discussed the choice of a Top-Level Domain (TLD) for new websites.
Below are the key takeaways...
When choosing a domain name, avoid free, cheap, or spammy TLD...
www.linkedin.com
September 27, 2025 at 7:42 AM
#SEO - John Mueller recently discussed the choice of a Top-Level Domain (TLD) for new websites.
Below are the key takeaways...
Below are the key takeaways...
#UX September 08, 2025 – New in Microsoft Clarity: "Turn Long Session Recordings into Short Insights with Clarity Highlights".
Until now, session recordings in Clarity showed the full user journey.
But with Highlights, you can now skip the noise.
#Marketing #SEO #Ecommerce
Until now, session recordings in Clarity showed the full user journey.
But with Highlights, you can now skip the noise.
#Marketing #SEO #Ecommerce
Clarity Highlights: Faster Session Recording Insights - Understand your customers | Microsoft Clarity Blog | Simone Puligheddu
#UX September 08, 2025 – New in Microsoft Clarity: "Turn Long Session Recordings into Short Insights with Clarity Highlights".
Until now, session recordings in Clarity showed the full user journey.
...
www.linkedin.com
September 11, 2025 at 5:36 AM
#UX September 08, 2025 – New in Microsoft Clarity: "Turn Long Session Recordings into Short Insights with Clarity Highlights".
Until now, session recordings in Clarity showed the full user journey.
But with Highlights, you can now skip the noise.
#Marketing #SEO #Ecommerce
Until now, session recordings in Clarity showed the full user journey.
But with Highlights, you can now skip the noise.
#Marketing #SEO #Ecommerce
#SEO (04 Sept, 2025) A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search”
Read the full post: www.linkedin.com/posts/simone...
Read the full post: www.linkedin.com/posts/simone...
Optimizing login-page content for Google Search | Simone Puligheddu
Technical🔧#SEO (04 Sept, 2025) A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search”.
Here are the most interesting points (but there is more if you listen...
www.linkedin.com
September 8, 2025 at 6:31 PM
#SEO (04 Sept, 2025) A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search”
Read the full post: www.linkedin.com/posts/simone...
Read the full post: www.linkedin.com/posts/simone...
Technical🔧 #SEO
There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025)
Here are the most interesting points (but there is more if you listen to the full episode: www.linkedin.com/posts/simone...
#Google #Marketing #DigitalMarketing #Ecommerce
There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025)
Here are the most interesting points (but there is more if you listen to the full episode: www.linkedin.com/posts/simone...
#Google #Marketing #DigitalMarketing #Ecommerce
Lazy loading demystified | Simone Puligheddu
Technical🔧#SEO
There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025), where John Mueller and Martin Splitt dive deep into lazy loading, discussing how lazy...
www.linkedin.com
August 28, 2025 at 5:28 PM
Technical🔧 #SEO
There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025)
Here are the most interesting points (but there is more if you listen to the full episode: www.linkedin.com/posts/simone...
#Google #Marketing #DigitalMarketing #Ecommerce
There is a new episode of Search Off the Record, titled “Lazy loading demystified” (21 Aug, 2025)
Here are the most interesting points (but there is more if you listen to the full episode: www.linkedin.com/posts/simone...
#Google #Marketing #DigitalMarketing #Ecommerce
#Google #AI Aug 21, 2025 - "starting today, we're excited to expand AI Mode to over 180 new countries and territories in English"
➡️ Check the list of supported countries and territories here: support.google.com/websearch/an...
➡️Source & read more: blog.google/products/sea...
#SEO #Marketing
➡️ Check the list of supported countries and territories here: support.google.com/websearch/an...
➡️Source & read more: blog.google/products/sea...
#SEO #Marketing
Get AI-powered responses with AI Mode in Google Search - Android - Google Search Help
AI Mode is Google’s most powerful AI search experience. You can ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web. AI
support.google.com
August 22, 2025 at 12:59 AM
#Google #AI Aug 21, 2025 - "starting today, we're excited to expand AI Mode to over 180 new countries and territories in English"
➡️ Check the list of supported countries and territories here: support.google.com/websearch/an...
➡️Source & read more: blog.google/products/sea...
#SEO #Marketing
➡️ Check the list of supported countries and territories here: support.google.com/websearch/an...
➡️Source & read more: blog.google/products/sea...
#SEO #Marketing
#SEO breaking news: 19 August, 2025 Edition
Read also... SEO breaking news 20 June, 2025: lnkd.in/dZWYCUtG
Read also... SEO breaking news 28 May, 2025: lnkd.in/ekAGqaG7
Read also... SEO breaking news 10 May, 2025: lnkd.in/eZYHVC2H
Read also... SEO breaking news 26 Apr, 2025: lnkd.in/dxWkn44n
Read also... SEO breaking news 20 June, 2025: lnkd.in/dZWYCUtG
Read also... SEO breaking news 28 May, 2025: lnkd.in/ekAGqaG7
Read also... SEO breaking news 10 May, 2025: lnkd.in/eZYHVC2H
Read also... SEO breaking news 26 Apr, 2025: lnkd.in/dxWkn44n
SEO Breaking News: August 19, 2025 Edition
SEO breaking news for August 19, 2025: Google, Bing, Edge and AI Search updates. Stay ahead with the latest insights for your SEO strategy.
simonepuligheddu.com
August 22, 2025 at 12:56 AM
#SEO breaking news: 19 August, 2025 Edition
Read also... SEO breaking news 20 June, 2025: lnkd.in/dZWYCUtG
Read also... SEO breaking news 28 May, 2025: lnkd.in/ekAGqaG7
Read also... SEO breaking news 10 May, 2025: lnkd.in/eZYHVC2H
Read also... SEO breaking news 26 Apr, 2025: lnkd.in/dxWkn44n
Read also... SEO breaking news 20 June, 2025: lnkd.in/dZWYCUtG
Read also... SEO breaking news 28 May, 2025: lnkd.in/ekAGqaG7
Read also... SEO breaking news 10 May, 2025: lnkd.in/eZYHVC2H
Read also... SEO breaking news 26 Apr, 2025: lnkd.in/dxWkn44n
#Google #AI "Audio Overviews are a new AI feature coming to Chrome on Android later this year that distills information from any webpage into a 1-2 minute conversational summary so you get the main points quickly"
➡️ Source & read more: blog.google/products/chr... - Aug 14, 2025
➡️ Source & read more: blog.google/products/chr... - Aug 14, 2025
5 Chrome features I use all the time as a college student
These Chrome features and tips for students can help you learn more easily while staying organized and focused, too.
blog.google
August 22, 2025 at 12:51 AM
#Google #AI "Audio Overviews are a new AI feature coming to Chrome on Android later this year that distills information from any webpage into a 1-2 minute conversational summary so you get the main points quickly"
➡️ Source & read more: blog.google/products/chr... - Aug 14, 2025
➡️ Source & read more: blog.google/products/chr... - Aug 14, 2025
#SEO #Bing (July 31, 2025) "The lastmod field in your sitemap remains a key signal, helping Bing prioritize URLs for recrawling and reindexing, or skip them entirely if the content hasn’t changed since the last crawl"
➡️ Source & read more: blogs.bing.com/webmaster/Ju...
➡️ Source & read more: blogs.bing.com/webmaster/Ju...
Keeping Content Discoverable with Sitemaps in AI Powered Search
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content visibl...
blogs.bing.com
August 2, 2025 at 7:23 AM
#SEO #Bing (July 31, 2025) "The lastmod field in your sitemap remains a key signal, helping Bing prioritize URLs for recrawling and reindexing, or skip them entirely if the content hasn’t changed since the last crawl"
➡️ Source & read more: blogs.bing.com/webmaster/Ju...
➡️ Source & read more: blogs.bing.com/webmaster/Ju...
#AI #Microsoft "With Copilot Mode on, you enable innovative AI features in Edge that enhance your browser. It doesn’t just wait idly for you to click but anticipates what you might want to do next."
Introducing Copilot Mode in Edge: A new way to browse the web
For decades, the way we’ve used browsers has remained linear: open a tab (or 20), search for something, read a page, repeat. It’s a model that’s worked well, but it hasn’t fundamentally changed. Until...
blogs.windows.com
July 30, 2025 at 5:11 PM
#AI #Microsoft "With Copilot Mode on, you enable innovative AI features in Edge that enhance your browser. It doesn’t just wait idly for you to click but anticipates what you might want to do next."
#SEO In a recent episode of Search Off the Record titled “How does CSS affect SEO?” (24 July, 2025 www.youtube.com/watch?v=l2E3... ), Martin Splitt and John Mueller discuss how CSS can influence how Google understands web content.
#Google #Marketing
#Google #Marketing
How does CSS affect SEO?
YouTube video by Google Search Central
www.youtube.com
July 30, 2025 at 5:07 PM
#SEO In a recent episode of Search Off the Record titled “How does CSS affect SEO?” (24 July, 2025 www.youtube.com/watch?v=l2E3... ), Martin Splitt and John Mueller discuss how CSS can influence how Google understands web content.
#Google #Marketing
#Google #Marketing