Probability of donating rises with scale: Local ~74% → UK ~80% → Global ~84% (difference significant).
Donation amounts given were similar across scales (avg ≈ £13). It’s the likelihood to give that shifts with scale, not how much.
Probability of donating rises with scale: Local ~74% → UK ~80% → Global ~84% (difference significant).
Donation amounts given were similar across scales (avg ≈ £13). It’s the likelihood to give that shifts with scale, not how much.