Important research indicating that adolescents exposed to 0.0 alcohol imagery lead them to alcohol. Paper concludes that advertising of these products should be subject to alcohol ad regulations.

www.sciencedirect.com/science/arti...

Just to note also, harms from alcohol arise even at relatively low levels of consumption and are not confined to those with dependency issues.

Saturation alcohol brand marketing inTescos using 0.0 fig leaf to ‘cynically’ sidestep legislation banning alc brand advertising in shops in Ireland. Leadership is needed in next gov to stand up to this industry.

Great letter in @irishtimes.bsky.social today from former CMO Dr Tony Holohan. Provides insights on alcohol industry spin. Happy my own letter included also.

Guinness branding directly in front of kids. Ireland needs an Alcohol Office to drive policy change on alcohol brand marketing controls or are we just leaving it up to Diageo to protect children? #GE2024