Shawn Draper
@shawndraper.bsky.social
Lifetime learner. Part-time educator. Professional marketer.
Reposted by Shawn Draper
The most powerful ad in construction?
A contractor saying, “I use this brand on every job.”
Draper DNA builds ProNetworks and referral programs that turn trust into sales — again and again.
📍 DraperDNA.com/blog
A contractor saying, “I use this brand on every job.”
Draper DNA builds ProNetworks and referral programs that turn trust into sales — again and again.
📍 DraperDNA.com/blog
October 27, 2025 at 1:50 PM
The most powerful ad in construction?
A contractor saying, “I use this brand on every job.”
Draper DNA builds ProNetworks and referral programs that turn trust into sales — again and again.
📍 DraperDNA.com/blog
A contractor saying, “I use this brand on every job.”
Draper DNA builds ProNetworks and referral programs that turn trust into sales — again and again.
📍 DraperDNA.com/blog
Reposted by Shawn Draper
The loudest brands aren’t leading — the smartest ones are.
Draper DNA turns data into direction, helping manufacturers lead their markets through data-driven thought leadership.
📍 DraperDNA.com/blog
Draper DNA turns data into direction, helping manufacturers lead their markets through data-driven thought leadership.
📍 DraperDNA.com/blog
October 29, 2025 at 1:28 PM
The loudest brands aren’t leading — the smartest ones are.
Draper DNA turns data into direction, helping manufacturers lead their markets through data-driven thought leadership.
📍 DraperDNA.com/blog
Draper DNA turns data into direction, helping manufacturers lead their markets through data-driven thought leadership.
📍 DraperDNA.com/blog
Reposted by Shawn Draper
It feels like flannel weather.
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
October 31, 2025 at 8:31 PM
It feels like flannel weather.
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
The season of substance over style—and that’s exactly how we build brands.
#DraperDNA #MarketingThatWorks #FallSeason
Reposted by Shawn Draper
Reposted by Shawn Draper
How does Draper DNA stand apart from other agencies?
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
How Draper DNA Differentiates in Building Products Marketing
Discover how Draper DNA differentiates itself with channel fluency, frameworks, and measurable results. We don’t just market building products—we move them.
heyor.ca
November 10, 2025 at 3:46 PM
How does Draper DNA stand apart from other agencies?
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
By focusing on what actually moves building products — data, storytelling, and lean strategy.
Read the new blog → “Cracking the Code: How Draper DNA Differentiates in the Building Products Marketing Landscape”
#Marketing #BuildingProducts
Reposted by Shawn Draper
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
November 10, 2025 at 3:48 PM
Art direction is strategy you can see.
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Rick Binger, Draper DNA’s Art Creative Director, brings structure, soul, and story to every brand we touch.
Watch his creative process in action — and see how real design leads real results.
#DraperDNA #BrandDesign #CreativeLeadership #BuildingProducts
Reposted by Shawn Draper
On Veterans Day, we pause to honor the men and women whose courage, discipline, and sacrifice built the freedoms we all stand on.
To every veteran in our industry and beyond: thank you. You’ve shown us what it means to build something that lasts.
#VeteransDay #SpeakFluentBuildingProducts
To every veteran in our industry and beyond: thank you. You’ve shown us what it means to build something that lasts.
#VeteransDay #SpeakFluentBuildingProducts
November 11, 2025 at 9:10 PM
On Veterans Day, we pause to honor the men and women whose courage, discipline, and sacrifice built the freedoms we all stand on.
To every veteran in our industry and beyond: thank you. You’ve shown us what it means to build something that lasts.
#VeteransDay #SpeakFluentBuildingProducts
To every veteran in our industry and beyond: thank you. You’ve shown us what it means to build something that lasts.
#VeteransDay #SpeakFluentBuildingProducts
Reposted by Shawn Draper
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
November 13, 2025 at 3:24 PM
Every channel has friction.
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
The DNA Channel Map™ identifies where it happens — from manufacturer to homeowner.
Read how Draper DNA’s diagnostic framework reveals growth gaps and how to close them.
www.draperdna.com/dna-channel-...
#BuildingProducts #Marketing #DraperDNA
Reposted by Shawn Draper
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
November 16, 2025 at 7:40 PM
Clarity isn’t luck — it’s written that way.
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Josh Fraimow, Lead Copywriter at Draper DNA, gives brands the words to stand out in a crowded category.
Strategy in every sentence.
#DraperDNA #Copywriting #BrandStorytelling #BuildingProducts
Reposted by Shawn Draper
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Spec-to-Site Framework™: Ensuring Specifications Become Installations
Draper DNA’s Spec-to-Site Framework™ protects specifications from leakage and ensures building products get installed as designed.
www.draperdna.com
November 18, 2025 at 2:47 PM
Specifications leak. Contractors substitute. Homeowners override. Manufacturers lose.
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Draper DNA’s Spec-to-Site Framework™ ensures what gets specified actually gets installed.
Full blog → www.draperdna.com/spec-to-site...
#BuildingProducts #ConstructionMarketing
Reposted by Shawn Draper
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™: A New Framework for Building Products Storytelling
Draper DNA’s Materiality Marketing™ fuses sustainability, performance, and lifestyle trends into one powerful story for building product manufacturers.
www.draperdna.com
November 20, 2025 at 10:21 PM
Architects demand sustainability. Contractors want performance. Homeowners crave lifestyle.
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Materiality Marketing™ fuses all three into one story.
Full blog → www.draperdna.com/materiality-...
#BuildingProducts #Storytelling #Marketing
Reposted by Shawn Draper
Strategy you can scroll through.
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
November 21, 2025 at 6:31 PM
Strategy you can scroll through.
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Ashlie Clayton, Lead Social Media Strategist at Draper DNA, builds content that connects brands to people — and people to action.
Watch the video and see why smart social isn’t luck — it’s leadership.
#SocialMediaStrategy #DigitalMarketing #CreativeLeadership
Reposted by Shawn Draper
Every key tells a story — of builders, partners, and progress.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
November 25, 2025 at 3:43 PM
Every key tells a story — of builders, partners, and progress.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
This Thanksgiving, Draper DNA is grateful for the people who turn plans into places.
Blessed to build. Thankful to belong.
Reposted by Shawn Draper
At Draper DNA, we’re grateful for the builders, makers, dreamers, and doers who keep our industry moving forward. You inspire us to build better stories, stronger brands, and lasting connections.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
November 27, 2025 at 3:00 PM
At Draper DNA, we’re grateful for the builders, makers, dreamers, and doers who keep our industry moving forward. You inspire us to build better stories, stronger brands, and lasting connections.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
From our team to yours, may your table be full, your hearts be light, and your gratitude run deep.
Reposted by Shawn Draper
This Black Friday, while everyone else is cutting prices, we’re doubling down on value — strategy that performs, storytelling that connects, and creative that earns attention the right way.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
November 29, 2025 at 8:07 PM
This Black Friday, while everyone else is cutting prices, we’re doubling down on value — strategy that performs, storytelling that connects, and creative that earns attention the right way.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
Because at Draper DNA, we believe the strongest brands aren’t built overnight — or in a checkout line.
Reposted by Shawn Draper
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
December 6, 2025 at 10:05 PM
Every pixel, on purpose.
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Website Producer Chad Seay brings Draper DNA’s strategy to life online — blending design, speed, and storytelling into digital performance that delivers.
Watch the video and see how real brand strategy builds better websites.
#WebsiteDesign #BuildingProducts
Reposted by Shawn Draper
AI isn’t magic. It’s only as good as the information you feed it.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
How Building Product Manufacturers Can Train AI to Understand Their Business
Learn how building product mfrs can train AI to understand their business. Draper DNA explains why and how to align AI with your brand, products, and customers.
www.draperdna.com
December 6, 2025 at 10:08 PM
AI isn’t magic. It’s only as good as the information you feed it.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
For building product manufacturers, that means AI won’t know your siding specs, installation guides, or brand voice unless you teach it.
In our latest blog, we break down how to “train” AI on your business.
Reposted by Shawn Draper
People buy from people they can relate to best. Ave age of your customers customer (BPM + builder) is 56. The average age of the people you hire on staff or as an agency partner is 38. Simply stated you are hiring kids to talk with their parents. Click here to learn more - www.draperdna.com/ageism/.
December 6, 2025 at 10:10 PM
People buy from people they can relate to best. Ave age of your customers customer (BPM + builder) is 56. The average age of the people you hire on staff or as an agency partner is 38. Simply stated you are hiring kids to talk with their parents. Click here to learn more - www.draperdna.com/ageism/.
Reposted by Shawn Draper
Meet Michele Wilson, a general contractor and owner of Sonder Luxe Home Solutions. She also owns Coffee with Contractors, a networking group just for the trades and the contractors. Michele is a role model of a woman in construction, so it makes sense you get meet and get to know her.
There is a Difference featuring Michele Wilson, Sonder-Luxe Home Solutions - Draper DNA
Meet Michele Wilson, general contractor and owner of Sonder Luxe Home Solutions and Coffee with Contractors, and learn about her successes.
www.draperdna.com
December 6, 2025 at 10:11 PM
Meet Michele Wilson, a general contractor and owner of Sonder Luxe Home Solutions. She also owns Coffee with Contractors, a networking group just for the trades and the contractors. Michele is a role model of a woman in construction, so it makes sense you get meet and get to know her.
Reposted by Shawn Draper
Draper DNA is built around this idea. Intrigued?
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
December 8, 2025 at 3:31 PM
Draper DNA is built around this idea. Intrigued?
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
This is likely the answer to your marketing challenges.
Let us know if you are interested in learning more.
Reposted by Shawn Draper
You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these.
December 11, 2025 at 7:11 PM
You have read our belief and practice that "Those that can do. Those that can not teach." We enjoy both. Here are a few projects we completed to increase storage and organization. We all seem to lack enough of both of these.
Reposted by Shawn Draper
Ghosting isn’t just a dating faux pas—it’s become a bad business habit.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
Why Ghosting Is Bad for Business (and What to Do Instead)
Ghosting isn’t just rude, it’s bad for business. Learn why it damages trust, wastes time, and what to say for lasting relationships.
www.draperdna.com
December 11, 2025 at 7:14 PM
Ghosting isn’t just a dating faux pas—it’s become a bad business habit.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
You send a proposal. Silence.
You pitch a service. Crickets.
In our latest blog post, we break down what ghosting really is—from a psychological and professional standpoint—and why it’s actively hurting your business.
Reposted by Shawn Draper
Marketing commercial construction and residential remodeling the same way? That’s a costly mistake.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Commercial vs. Residential Nuance: Two Markets, Two Playbooks
Commercial and residential construction aren’t the same. Learn how Draper DNA helps manufacturers win in both worlds with data-driven strategy and storytelling.
www.draperdna.com
December 11, 2025 at 7:16 PM
Marketing commercial construction and residential remodeling the same way? That’s a costly mistake.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Architects want proof and performance. Homeowners want comfort and confidence.
You can’t talk ASTM data to a homeowner or sell a lifestyle story to a spec writer.
See how we help win in both worlds.
Reposted by Shawn Draper
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
December 16, 2025 at 2:15 PM
Every frame tells a story.
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership
Paulo Simoes, Video Producer at Draper DNA, turns strategy into cinematic storytelling that connects audiences and builds brands.
Real vision. Real craft.
#DraperDNA #VideoProduction #BuildingProducts #Storytelling #CreativeLeadership