Writing alternate text for non-text can be hard. This widget can help you decide which approach to take. Alt text decide-o-matic This application requires javascript. Please make sure javascript is enabled in your browser’s settings. About this This decision tree will help you understand how best to include text alternatives for image-based content. It is based on the W3C’s alt text decision tree. All errors are mine. Give feedback, tell me what’s broken, by leaving a comment here, or via Mastodon. Start now Does the image contain text? Yes No Next Please select either Yes or No, then click Next Is the text also present as real text nearby? Yes No Next Please select either Yes or No, then click Next Is the text only shown for visual effects? Yes No Next Please select either Yes or No, then click Next Does the text have a specific function, for example as an icon? Yes No Next Please select either Yes or No, then click Next Is the text in the image not present otherwise? Yes No Next Please select either Yes or No, then click Next Is the image used in a link or a button, and would it be hard or impossible to understand what the link or the button does, if the image wasn’t there? Yes No Next Please select either Yes or No, then click Next Does the image contribute meaning to the current page or context? Yes No Next Please select either Yes or No, then click Next Is the image a simple graphic or photograph? Yes No Next Please select either Yes or No, then click Next Is the image a a graph or complex piece of information? Yes No Next Please select either Yes or No, then click Next Does the image show content that is redundant to real text nearby? Yes No Next Please select either Yes or No, then click Next Is the image purely decorative or not intended for the user? Yes No Next Please select either Yes or No, then click Next ## Use alt=”” Use an empty alt attribute. See Decorative Images. Start over ## Communicate the function Use the alt attribute to communicate the function of the image. See Functional Images. Start over ## Include the text Use the alt attribute to include the text of the image. See Images of Text. Start over ## Communicate the destination of the link Use the alt attribute to communicate the destination of the link or action taken. See Functional Images. Start over ## Briefly describe the image Use a brief description of the image in a way that conveys that meaning in the alt attribute. See Informative Images. Start over ## Include the information elsewhere Include the information contained in the image elsewhere on the page. See Complex Images. Start over ## Use alt=”” Use an empty alt attribute. See (redundant) Functional Images. Start over David O'Brien Website | + postsBio I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been a content designer, editor, UX designer and giant haystacks developer on the web for (gulp) over 25 years. * David O'Brien __Should coders design? * David O'Brien __Ain’t no I in AI * David O'Brien __No more cookies for you * David O'Brien __I cycled to work ## Possibly related * Providing text alternatives for non-text content * How to create accessible Word documents * Showing your users' journeys as a Tube map * How many people does it take to design and build a service? * 10 things that businesses consistently tell us * Writing for people, not businesses

Writing alternate text for non-text can be hard. This widget can help you decide which approach to take. Alt text decide-o-matic This application requires javascript. Please make sure javascript is enabled in your browser’s settings. About this This decision tree will help you understand how best to include text alternatives for image-based content. It is based on the W3C’s alt text decision tree. All errors are mine. Give feedback, tell me what’s broken, by leaving a comment here, or via Mastodon. Start now Does the image contain text? Yes No Next Please select either Yes or No, then click Next Is the text also present as real text nearby? Yes No Next Please select either Yes or No, then click Next Is the text only shown for visual effects? Yes No Next Please select either Yes or No, then click Next Does the text have a specific function, for example as an icon? Yes No Next Please select either Yes or No, then click Next Is the text in the image not present otherwise? Yes No Next Please select either Yes or No, then click Next Is the image used in a link or a button, and would it be hard or impossible to understand what the link or the button does, if the image wasn’t there? Yes No Next Please select either Yes or No, then click Next Does the image contribute meaning to the current page or context? Yes No Next Please select either Yes or No, then click Next Is the image a simple graphic or photograph? Yes No Next Please select either Yes or No, then click Next Is the image a a graph or complex piece of information? Yes No Next Please select either Yes or No, then click Next Does the image show content that is redundant to real text nearby? Yes No Next Please select either Yes or No, then click Next Is the image purely decorative or not intended for the user? Yes No Next Please select either Yes or No, then click Next ## Use alt=”” Use an empty alt attribute. See Decorative Images. Start over ## Communicate the function Use the alt attribute to communicate the function of the image. See Functional Images. Start over ## Include the text Use the alt attribute to include the text of the image. See Images of Text. Start over ## Communicate the destination of the link Use the alt attribute to communicate the destination of the link or action taken. See Functional Images. Start over ## Briefly describe the image Use a brief description of the image in a way that conveys that meaning in the alt attribute. See Informative Images. Start over ## Include the information elsewhere Include the information contained in the image elsewhere on the page. See Complex Images. Start over ## Use alt=”” Use an empty alt attribute. See (redundant) Functional Images. Start over David O'Brien Website | + postsBio I'm a service designer in Scottish Enterprise's unsurprisingly-named service design team. I've been a content designer, editor, UX designer and giant haystacks developer on the web for (gulp) over 25 years. * David O'Brien __Should coders design? * David O'Brien __Ain’t no I in AI * David O'Brien __No more cookies for you * David O'Brien __I cycled to work ## Possibly related * Providing text alternatives for non-text content * How to create accessible Word documents * Showing your users' journeys as a Tube map * How many people does it take to design and build a service? * 10 things that businesses consistently tell us * Writing for people, not businesses

Making sure everyone who needs your service can use it as easily as possible.

The untold history of web development: 1990: HTML invented. 1994: CSS invented to fix HTML. 1995: JS invented to fix HTML/CSS. 2006: jQuery invented to fix JS. 2010: AngularJS invented to fix jQuery. 2013: React invented to fix AngularJS. 2014: Vue invented to fix React & Angular. 2016: Angular 2 invented to fix AngularJS & React. 2019: Svelte 3 invented to fix React, Angular, Vue. 2019: React hooks invented to fix React. 2020: Vue 3 invented to fix React hooks. 2020: Solid invented to fix React, Angular, Svelte, Vue. 2020: HTMX 1.0 invented to fix React, Angular, Svelte, Vue, Solid. 2021: React suspense invented to fix React, again. 2023: Svelte Runes invented to fix Svelte. 2024: jQuery still used on 75% of websites. (By https://twitter.com/fireship_dev) #Web #Development #HTML #CSS #JavaScript #React #ReactJS #JQuery #Svelte #Angular #AngularJS

In the run-up to January 2023 we migrated our first site – SDI.co.uk – to our new Design System. SDI website Just under 3 years of research, design, build and, finally, the migration of content from the old site to the new site. This is a huge milestone in the development and success of our future websites for Scottish Enterprise. ## What’s the value? We created a new Design System to help deliver a better user experience for our internal and external users, as well as providing for more efficient digital change. Some of the benefits of the new Design System: * Improve how our content team use our system and add content to our sites * Improve the UI inconsistencies for users * Add flexibility to a library of components * Provide a library of templates for ease of use * Improve accessibility, core web vitals and reduce digital carbon emissions * Our new design system isn’t just a component library it’s a full CMS web building platform * The use of Figma tokens from design to code to allow us greater scalability across different brand sites * An upgraded content management system (moving from Umbraco 7 to 11) that is more robust and secure, providing improved layers of security, particularly around our publishing process ## New features include: ### Modifiers In addition to the above, we reduced the number of components we created as our audit highlighted that some components in our old library weren’t being used (for various reasons). One of the main findings of the audit was that our components weren’t flexible enough. The new modifiers in Umbraco 11 give us extra flexibility that we didn’t have before. Content designers can change colours, padding, margin and control display across all breakpoints (desktop/tablet/mobile etc) on most components. A selection of modifiers within Umbraco In addition to modifiers, buttons, links and headlines can also be added to most components. During our co-design workshops, the content team highlighted that this lack of flexibility with the old system caused issues when creating pages. ## Templates To help the content team work more efficiently we built a library of templates. These can be added to containers to build up a page. This reduces the amount of time spent creating pages and helps to maintain consistency across the site which, ultimately, improves the user experience. Templates within Umbraco ## Cookie modal To give our users control over how we use their data, we updated our cookie journey and how they interact: * Strictly necessary – you can’t opt out of these cookies. * Users have the option to opt into Performance, functional and marketing cookies with a clear and deliberate action to give consent. * The option to edit cookie settings is available to the user from the footer of the site. * We user tested the interaction and journey; users preferred the use of toggles and a pop up rather than a banner on the site. ## Migration The migration project brought together a cross-functional team and included colleagues from: * UX & Service Design * Content Marketing * Marketing Analytics & SEO * Development * SDI trade and investment experts Ahead of the migration starting, we carried out a full content audit of the existing site. The audit involved reviewing all site content, helping to identify what we needed to keep, reduce, redo or remove. Based on the audit, we developed a refreshed information architecture. User testing was carried out to validate the changes we were making. All of this helped to deliver an improved site structure and navigation that better reflects the needs of our users Following the content audit, we worked at pace over a 6-month period to migrate over 300 pages of content. We worked closely with SDI colleagues to review and update content, whilst also identifying sections or pages that required more substantial content changes post-migration. ## Time to reflect We ran some retros to review all the work we have done from a development and migration perspective, lots of good stuff, some interesting areas to improve and some key actions to take forward. ### What went well? * Communication, working closely with other teams and having regular short catch up meetings * Project planning * Support, positivity and creativity from colleagues * The Design System itself ### What could be improved * Having information in multiple places (multiple Teams channels and conversations) * Training * The content team creating the site while development was ongoing caused a lot of rework * Template naming conventions ### Actions * Further training for the content team * Guidelines website * Templates review * Clarify roles and responsibilities from get-go for next migration * Realistic timescales * Greater transparency on development activity and bug fixes * Make releases more visible to all teams ### Next steps for the Design System We have further enhanced features to build to support our next site migration: * Cards with attributes (event listings, success stories, guides and publications) * Enhanced Filtering * Content review within Umbraco Ongoing work to improve our accessibility, core web vital scores and to reduce digital carbon emissions from our sites. We have just finished our analysis on reducing carbon emissions on SDI, more about that in a future blog. Louise Spence UX Designer at Scottish Enterprise | + postsBio Louise is a UX Designer with Scottish Enterprise * Louise Spence __Reducing carbon emissions from our websites * Louise Spence __Migrating our first site to the Scottish Enterprise Design System * Louise Spence __Skills Development Scotland (SDS) sharing session – Design systems * Louise Spence __Let’s green the web ## Possibly related * How our UX team is building a new design system * How to create accessible Word documents * 10 things that businesses consistently tell us * How we are improving the application process for… * A user manual for Lindsay * Let’s green the web

In the run-up to January 2023 we migrated our first site – SDI.co.uk – to our new Design System. SDI website Just under 3 years of research, design, build and, finally, the migration of content from the old site to the new site. This is a huge milestone in the development and success of our future websites for Scottish Enterprise. ## What’s the value? We created a new Design System to help deliver a better user experience for our internal and external users, as well as providing for more efficient digital change. Some of the benefits of the new Design System: * Improve how our content team use our system and add content to our sites * Improve the UI inconsistencies for users * Add flexibility to a library of components * Provide a library of templates for ease of use * Improve accessibility, core web vitals and reduce digital carbon emissions * Our new design system isn’t just a component library it’s a full CMS web building platform * The use of Figma tokens from design to code to allow us greater scalability across different brand sites * An upgraded content management system (moving from Umbraco 7 to 11) that is more robust and secure, providing improved layers of security, particularly around our publishing process ## New features include: ### Modifiers In addition to the above, we reduced the number of components we created as our audit highlighted that some components in our old library weren’t being used (for various reasons). One of the main findings of the audit was that our components weren’t flexible enough. The new modifiers in Umbraco 11 give us extra flexibility that we didn’t have before. Content designers can change colours, padding, margin and control display across all breakpoints (desktop/tablet/mobile etc) on most components. A selection of modifiers within Umbraco In addition to modifiers, buttons, links and headlines can also be added to most components. During our co-design workshops, the content team highlighted that this lack of flexibility with the old system caused issues when creating pages. ## Templates To help the content team work more efficiently we built a library of templates. These can be added to containers to build up a page. This reduces the amount of time spent creating pages and helps to maintain consistency across the site which, ultimately, improves the user experience. Templates within Umbraco ## Cookie modal To give our users control over how we use their data, we updated our cookie journey and how they interact: * Strictly necessary – you can’t opt out of these cookies. * Users have the option to opt into Performance, functional and marketing cookies with a clear and deliberate action to give consent. * The option to edit cookie settings is available to the user from the footer of the site. * We user tested the interaction and journey; users preferred the use of toggles and a pop up rather than a banner on the site. ## Migration The migration project brought together a cross-functional team and included colleagues from: * UX & Service Design * Content Marketing * Marketing Analytics & SEO * Development * SDI trade and investment experts Ahead of the migration starting, we carried out a full content audit of the existing site. The audit involved reviewing all site content, helping to identify what we needed to keep, reduce, redo or remove. Based on the audit, we developed a refreshed information architecture. User testing was carried out to validate the changes we were making. All of this helped to deliver an improved site structure and navigation that better reflects the needs of our users Following the content audit, we worked at pace over a 6-month period to migrate over 300 pages of content. We worked closely with SDI colleagues to review and update content, whilst also identifying sections or pages that required more substantial content changes post-migration. ## Time to reflect We ran some retros to review all the work we have done from a development and migration perspective, lots of good stuff, some interesting areas to improve and some key actions to take forward. ### What went well? * Communication, working closely with other teams and having regular short catch up meetings * Project planning * Support, positivity and creativity from colleagues * The Design System itself ### What could be improved * Having information in multiple places (multiple Teams channels and conversations) * Training * The content team creating the site while development was ongoing caused a lot of rework * Template naming conventions ### Actions * Further training for the content team * Guidelines website * Templates review * Clarify roles and responsibilities from get-go for next migration * Realistic timescales * Greater transparency on development activity and bug fixes * Make releases more visible to all teams ### Next steps for the Design System We have further enhanced features to build to support our next site migration: * Cards with attributes (event listings, success stories, guides and publications) * Enhanced Filtering * Content review within Umbraco Ongoing work to improve our accessibility, core web vital scores and to reduce digital carbon emissions from our sites. We have just finished our analysis on reducing carbon emissions on SDI, more about that in a future blog. Louise Spence UX Designer at Scottish Enterprise | + postsBio Louise is a UX Designer with Scottish Enterprise * Louise Spence __Reducing carbon emissions from our websites * Louise Spence __Migrating our first site to the Scottish Enterprise Design System * Louise Spence __Skills Development Scotland (SDS) sharing session – Design systems * Louise Spence __Let’s green the web ## Possibly related * How our UX team is building a new design system * How to create accessible Word documents * 10 things that businesses consistently tell us * How we are improving the application process for… * A user manual for Lindsay * Let’s green the web

Polish your elevator pitch because it is more needed today than ever before. How often do you talk to peers who just can’t tell you what their project exists to do. They can only tell you what they do on the project. A friend of mine took on a new role at a finance company. When he started there were 40,000 defects in Jira. When he left 2 years later….there were 40,000 defects in Jira.. He couldn’t tell what his project actually did. ## So what was their team actually meant to do? If you don’t know the Pitch then why is your company funding your project? A good pitch is a way of telling your story that rolls together: * Problem statements * Solution Statements * A Hypothesis * Future state/vision It does this in a No-Nonsense, Plain English manner. ## So how do I create this magical Pitch you speak of There are lots of ways to create a Pitch, but one that has never failed me in workshops is the Pixar Pitch. This is the structure that ALL Pixar movies use and to date they have raked in over 15 BILLION DOLLARS. So obviously not a bad approach to story telling. The key elements are: * Once upon a time (This is the context) * Every Day (This is the problem) * One Day (This is the solution) * Because of that (This is the outcome) * Until Finally (This is the future state) I use a fun Pitch Canvas that looks like this: Pitch Canvas ## Is that not a bit childish? Yes & No, but that is it’s strength It avoids a lot of “group think style jargonistic language” and makes people think in more simplistic ways. Your inner child also has a massive bullshit filter. It makes you “Say what it does on the tin” (Please don’t sue me Ronseal) ## So here is your homework 🙂 * Fill in the canvas for one of your projects. * Then read out the words to someone else (but only the words inside the box) * Reflect ## If you don’t believe me then here is one I prepared earlier Filled out example of a Pitch Canvas Step1: Read out the Prompts as well as the writing as if talking to a 3 year old. Step 2: Now read out just the text, as if you were telling someone in a lift about your project. * **Companies wasted lots of time, searching dozens of government websites, to find help to grow their business** * **They would not be doing normal business activities, because of all the time spent searching for help. instead of growing, some companies were shrinking.** * **The government listed all business support on a single website:** * **Companies could find help in minutes and without having to ignore day to day tasks.** * **Companies started to grow again and the country’s economy was good** With a couple of minor tweaks, mostly around tense, this is a pretty solid Pitch for our FindBusinessSupport website. You are now a Pitch Ninja. ## Possibly related * Invisible Disabilities * The places and people we remember * A new life in the unknown * We are all one big team, right? * "Getting Connected" with our Customers * Accessibility - Sharing knowledge between organisations

In Common With

## The SE recruitment experience Applying for a job seems simple enough, right? Set out your own expectations on a job and employer, find something that meets your expectation and apply! However, in the 6 months I have spent with the service design team at Scottish Enterprise (pretty new right!) I have learned that very few things are as simple as we say or think. Following several queries and concerns relating to our Current vacancies page on Scottish-enterprise.com, the team kicked off a project to research, understand and act on the needs of our customers (potential applicants) and colleagues (those involved in recruitment). ## Outcomes and Outputs Ultimately, we are aiming to streamline our recruitment processes and make the experience positive for both recruiting managers and applicants (and everyone in-between). ## Approach To do so we have carried out several research sessions. The initial discovery research aimed to identify our most recent employees’ expectations and experience with our recruitment process. To process the results the team setup an in-person workshop, the post-it notes, and sharpies came out and we got to work. By grouping all our insights into key areas, we were able to identify what we could improve on and summarise our results. Following this the team proposed a newly designed Work with us landing page, a Culture and values page and a Career starters page. Our designs were further through several user testing sessions. The results of these tests helped the team implement a much better structure and refine the content before moving to live. ## Where are we now? Working closely with the Human Resources (HR) team, we have now launched the new ‘Work with us’ page on the Scottish Enterprise website which marks the end of the first phase of this project. We will continue to review the performance of the new pages and update the design appropriately (another blog post will follow up on this). ## Next Steps Phase 2 of this project will allow the team to get involved in the procurement of the HR recruitment system. Additionally, we will review and develop our internal recruitment processes alongside the HR team. Asim Irshad + postsBio Formerly a graduate with Scottish Enterprise This author does not have any more posts. ## Possibly related * "Getting Connected" with our Customers * How many people does it take to design and build a service? * Accessibility - Sharing knowledge between organisations * A new life in the unknown * How we improved the exporting user journey on the… * Writing for people, not businesses

Each month we publish analytics data for the previous month. ## November 2025 ### Headline statistics Visitors 412 Views 1,125 Sessions 477 Average session duration 01:36 Bounce rate 67% Views per session 2.36 ### Monthly overview Date| Visitors| Views| Sessions| Duration| Bounces| Views/Session ---|---|---|---|---|---|--- 01/11/2025| 9| 33| 12| 06:19| 67%| 2.75 02/11/2025| 7| 23| 8| 01:06| 50%| 2.88 03/11/2025| 21| 122| 30| 01:05| 47%| 4.07 04/11/2025| 16| 57| 20| 00:49| 65%| 2.85 05/11/2025| 17| 52| 24| 02:50| 75%| 2.17 06/11/2025| 19| 74| 20| 00:50| 55%| 3.7 07/11/2025| 15| 27| 16| 00:49| 81%| 1.69 08/11/2025| 8| 8| 8| 00:00| 100%| 1 09/11/2025| 9| 20| 10| 00:43| 50%| 2 10/11/2025| 14| 39| 15| 00:42| 60%| 2.6 11/11/2025| 17| 29| 18| 03:19| 72%| 1.61 12/11/2025| 16| 26| 16| 01:09| 75%| 1.63 13/11/2025| 16| 29| 17| 00:13| 76%| 1.71 14/11/2025| 27| 55| 28| 05:25| 68%| 1.96 15/11/2025| 5| 11| 6| 01:28| 33%| 1.83 16/11/2025| 3| 5| 5| 00:00| 100%| 1 17/11/2025| 20| 61| 22| 00:42| 68%| 2.77 18/11/2025| 32| 101| 45| 00:33| 64%| 2.24 19/11/2025| 23| 104| 30| 00:31| 50%| 3.47 20/11/2025| 21| 44| 21| 00:23| 71%| 2.1 21/11/2025| 16| 58| 18| 01:34| 61%| 3.22 22/11/2025| 7| 21| 9| 00:33| 67%| 2.33 23/11/2025| 9| 19| 9| 01:38| 56%| 2.11 24/11/2025| 9| 35| 11| 02:27| 55%| 3.18 25/11/2025| 7| 10| 8| 00:10| 88%| 1.25 26/11/2025| 12| 17| 13| 00:34| 77%| 1.31 27/11/2025| 6| 6| 6| 00:00| 100%| 1 28/11/2025| 19| 24| 19| 14:01| 89%| 1.26 29/11/2025| 6| 8| 6| 01:39| 83%| 1.33 30/11/2025| 7| 7| 7| 00:00| 100%| 1 ### Most visited pages Title| Visitors| Views| Duration| Bounces| Type ---|---|---|---|---|--- Blog| 136| 274| 00:15| 34.42%| Home Friends| 73| 408| 00:06| 24.56%| Page Showing your users’ journeys as a Tube map| 46| 52| 03:45| 87.23%| Post URL text fragment link generator| 34| 50| 00:51| 81.58%| Page Safelinks original URL decoder| 28| 31| 15:00| 93.33%| Page Service landscape maps: seeing the bigger picture| 25| 32| 02:46| 77.78%| Post Good services scale| 16| 19| 04:26| 68.75%| Page No more cookies for you| 15| 15| 01:06| 40.00%| Post Involving everyone in the research process| 12| 12| 09:52| 75.00%| Post From service designer to user researcher| 11| 16| 00:06| 63.64%| Post Invisible Disabilities| 11| 16| 00:12| 76.92%| Post How capabilities mapping helped us see the bigger picture| 10| 16| 00:26| 60.00%| Post Providing text alternatives for non-text content| 10| 11| 02:15| 90.00%| Post 10 things that businesses consistently tell us| 7| 8| 00:00| 71.43%| Post Accessibility – Sharing knowledge between organisations| 7| 12| 00:33| 57.14%| Post Alt text decide-o-matic| 7| 9| –| 88.89%| Page How to create accessible Word documents| 7| 9| 00:31| 42.86%| Post Toolbox| 7| 8| 01:05| 0.00%| Page Working with the Service Design team| 5| 8| 00:03| 80.00%| Post How many people does it take to design and build a service?| 4| 7| 00:04| 50.00%| Post How this site is performing| 4| 5| 00:47| 25.00%| Page Running an asynchronous retrospective| 4| 4| –| 100.00%| Post Service design| 4| 4| 00:11| 0.00%| Category Who are we willing to exclude?| 4| 4| –| 100.00%| Post About| 3| 3| 00:26| 0.00%| Page ### Devices Type| Visitors| Views| Session Duration| Bounce Rate ---|---|---|---|--- Desktop| 326| 998| 01:42| 65.64% Mobile| 84| 124| 01:03| 75.29% Tablet| 2| 3| 00:12| 50.00% ## October 2025 ### Headline statistics Visitors 420 Views 1,244 Sessions 521 Average session duration 02:44 Bounce rate 68% Views per session 2.39 ### Monthly overview There is no data for 1 October. Date| Visitors| Views| Sessions| Duration| Bounces| Views/Session ---|---|---|---|---|---|--- 01/10/2025| 0| 0| 0| 00:00| 0%| 0 02/10/2025| 14| 22| 15| 01:28| 80%| 1.47 03/10/2025| 40| 88| 45| 06:40| 71%| 1.96 04/10/2025| 11| 12| 11| 04:17| 91%| 1.09 05/10/2025| 5| 6| 5| 00:09| 80%| 1.2 06/10/2025| 19| 53| 22| 02:17| 68%| 2.41 07/10/2025| 30| 79| 31| 10:53| 68%| 2.55 08/10/2025| 22| 46| 23| 00:54| 74%| 2 09/10/2025| 10| 16| 10| 02:06| 70%| 1.6 10/10/2025| 23| 40| 24| 00:12| 83%| 1.67 11/10/2025| 2| 2| 2| 00:00| 100%| 1 12/10/2025| 17| 40| 18| 00:18| 72%| 2.22 13/10/2025| 10| 32| 11| 13:12| 64%| 2.91 14/10/2025| 8| 9| 8| 08:00| 88%| 1.13 15/10/2025| 12| 38| 15| 00:13| 73%| 2.53 16/10/2025| 14| 32| 14| 00:16| 71%| 2.29 17/10/2025| 28| 92| 35| 03:49| 54%| 2.63 18/10/2025| 11| 37| 12| 00:35| 17%| 3.08 19/10/2025| 13| 33| 14| 00:25| 71%| 2.36 20/10/2025| 21| 47| 24| 02:17| 63%| 1.96 21/10/2025| 26| 62| 29| 00:12| 72%| 2.14 22/10/2025| 26| 69| 30| 00:26| 63%| 2.3 23/10/2025| 13| 35| 13| 01:28| 69%| 2.69 24/10/2025| 12| 23| 12| 00:52| 75%| 1.92 25/10/2025| 7| 37| 8| 01:33| 38%| 4.63 26/10/2025| 8| 32| 8| 03:12| 50%| 4 27/10/2025| 24| 32| 24| 00:08| 83%| 1.33 28/10/2025| 19| 129| 23| 02:05| 52%| 5.61 29/10/2025| 8| 37| 10| 01:10| 50%| 3.7 30/10/2025| 11| 53| 15| 01:09| 53%| 3.53 31/10/2025| 10| 11| 10| 01:07| 90%| 1.1 ### Most visited pages Title| Visitors| Views| Duration| Bounces| Type ---|---|---|---|---|--- Home| 112| 298| 00:51| 34.18%| Home Providing text alternatives for non-text content| 49| 55| 00:43| 81.63%| Post Friends| 42| 397| 00:06| 10.59%| Page Showing your users’ journeys as a Tube map| 41| 48| 00:09| 90.91%| Post Involving everyone in the research process| 30| 38| 04:53| 82.35%| Post Safelinks original URL decoder| 26| 32| 02:45| 81.48%| Page No more cookies for you| 24| 38| 00:23| 37.50%| Post URL text fragment link generator| 23| 35| 08:43| 93.94%| Page Good services scale| 16| 24| 02:15| 63.16%| Page Service landscape maps: seeing the bigger picture| 15| 17| 06:17| 94.12%| Post Running an asynchronous retrospective| 14| 18| 00:49| 80.00%| Post Invisible Disabilities| 10| 14| 00:28| 60.00%| Post Alt text decide-o-matic| 9| 11| 00:05| 66.67%| Page How to create accessible Word documents| 8| 10| 00:11| 62.50%| Post On calculating carbon| 8| 10| 04:17| 77.78%| Post Inclusion, Accessibility, Assisted digital needs – what’s the difference?| 7| 7| 00:22| 85.71%| Post Joining the dots from intent to outcome| 7| 10| 00:59| 25.00%| Post Toolbox| 7| 12| 00:10| 0.00%| Page Good Services Scale: an interactive assessment| 6| 7| 00:47| 33.33%| Post How to create inclusive personas, without creating inclusive personas| 6| 8| 01:03| 16.67%| Post About| 5| 11| 00:55| 0.00%| Page Authors| 5| 6| 00:16| 0.00%| Page I cycled to work| 5| 8| 00:40| 14.29%| Post On colours| 5| 5| 00:25| 60.00%| Post The disability myth| 5| 11| 01:21| 0.00%| Post ### Devices Type| Visitors| Views| Session Duration| Bounce Rate ---|---|---|---|--- Desktop| 328| 1,084| 02:49| 66.04% Mobile| 87| 154| 02:12| 75.00% Tablet| 1| 1| –| 100.00% ## Possibly related * Service landscape maps: seeing the bigger picture * Our first live event: the facts and figures * How capabilities mapping helped us see the bigger picture * "Getting Connected" with our Customers * Card sorting to improve information architecture * Providing text alternatives for non-text content

Each month we publish analytics data for the previous month. ## November 2025 ### Headline statistics Visitors 412 Views 1,125 Sessions 477 Average session duration 01:36 Bounce rate 67% Views per session 2.36 ### Monthly overview Date| Visitors| Views| Sessions| Duration| Bounces| Views/Session ---|---|---|---|---|---|--- 01/11/2025| 9| 33| 12| 06:19| 67%| 2.75 02/11/2025| 7| 23| 8| 01:06| 50%| 2.88 03/11/2025| 21| 122| 30| 01:05| 47%| 4.07 04/11/2025| 16| 57| 20| 00:49| 65%| 2.85 05/11/2025| 17| 52| 24| 02:50| 75%| 2.17 06/11/2025| 19| 74| 20| 00:50| 55%| 3.7 07/11/2025| 15| 27| 16| 00:49| 81%| 1.69 08/11/2025| 8| 8| 8| 00:00| 100%| 1 09/11/2025| 9| 20| 10| 00:43| 50%| 2 10/11/2025| 14| 39| 15| 00:42| 60%| 2.6 11/11/2025| 17| 29| 18| 03:19| 72%| 1.61 12/11/2025| 16| 26| 16| 01:09| 75%| 1.63 13/11/2025| 16| 29| 17| 00:13| 76%| 1.71 14/11/2025| 27| 55| 28| 05:25| 68%| 1.96 15/11/2025| 5| 11| 6| 01:28| 33%| 1.83 16/11/2025| 3| 5| 5| 00:00| 100%| 1 17/11/2025| 20| 61| 22| 00:42| 68%| 2.77 18/11/2025| 32| 101| 45| 00:33| 64%| 2.24 19/11/2025| 23| 104| 30| 00:31| 50%| 3.47 20/11/2025| 21| 44| 21| 00:23| 71%| 2.1 21/11/2025| 16| 58| 18| 01:34| 61%| 3.22 22/11/2025| 7| 21| 9| 00:33| 67%| 2.33 23/11/2025| 9| 19| 9| 01:38| 56%| 2.11 24/11/2025| 9| 35| 11| 02:27| 55%| 3.18 25/11/2025| 7| 10| 8| 00:10| 88%| 1.25 26/11/2025| 12| 17| 13| 00:34| 77%| 1.31 27/11/2025| 6| 6| 6| 00:00| 100%| 1 28/11/2025| 19| 24| 19| 14:01| 89%| 1.26 29/11/2025| 6| 8| 6| 01:39| 83%| 1.33 30/11/2025| 7| 7| 7| 00:00| 100%| 1 ### Most visited pages Title| Visitors| Views| Duration| Bounces| Type ---|---|---|---|---|--- Blog| 136| 274| 00:15| 34.42%| Home Friends| 73| 408| 00:06| 24.56%| Page Showing your users’ journeys as a Tube map| 46| 52| 03:45| 87.23%| Post URL text fragment link generator| 34| 50| 00:51| 81.58%| Page Safelinks original URL decoder| 28| 31| 15:00| 93.33%| Page Service landscape maps: seeing the bigger picture| 25| 32| 02:46| 77.78%| Post Good services scale| 16| 19| 04:26| 68.75%| Page No more cookies for you| 15| 15| 01:06| 40.00%| Post Involving everyone in the research process| 12| 12| 09:52| 75.00%| Post From service designer to user researcher| 11| 16| 00:06| 63.64%| Post Invisible Disabilities| 11| 16| 00:12| 76.92%| Post How capabilities mapping helped us see the bigger picture| 10| 16| 00:26| 60.00%| Post Providing text alternatives for non-text content| 10| 11| 02:15| 90.00%| Post 10 things that businesses consistently tell us| 7| 8| 00:00| 71.43%| Post Accessibility – Sharing knowledge between organisations| 7| 12| 00:33| 57.14%| Post Alt text decide-o-matic| 7| 9| –| 88.89%| Page How to create accessible Word documents| 7| 9| 00:31| 42.86%| Post Toolbox| 7| 8| 01:05| 0.00%| Page Working with the Service Design team| 5| 8| 00:03| 80.00%| Post How many people does it take to design and build a service?| 4| 7| 00:04| 50.00%| Post How this site is performing| 4| 5| 00:47| 25.00%| Page Running an asynchronous retrospective| 4| 4| –| 100.00%| Post Service design| 4| 4| 00:11| 0.00%| Category Who are we willing to exclude?| 4| 4| –| 100.00%| Post About| 3| 3| 00:26| 0.00%| Page ### Devices Type| Visitors| Views| Session Duration| Bounce Rate ---|---|---|---|--- Desktop| 326| 998| 01:42| 65.64% Mobile| 84| 124| 01:03| 75.29% Tablet| 2| 3| 00:12| 50.00% ## October 2025 ### Headline statistics Visitors 420 Views 1,244 Sessions 521 Average session duration 02:44 Bounce rate 68% Views per session 2.39 ### Monthly overview There is no data for 1 October. Date| Visitors| Views| Sessions| Duration| Bounces| Views/Session ---|---|---|---|---|---|--- 01/10/2025| 0| 0| 0| 00:00| 0%| 0 02/10/2025| 14| 22| 15| 01:28| 80%| 1.47 03/10/2025| 40| 88| 45| 06:40| 71%| 1.96 04/10/2025| 11| 12| 11| 04:17| 91%| 1.09 05/10/2025| 5| 6| 5| 00:09| 80%| 1.2 06/10/2025| 19| 53| 22| 02:17| 68%| 2.41 07/10/2025| 30| 79| 31| 10:53| 68%| 2.55 08/10/2025| 22| 46| 23| 00:54| 74%| 2 09/10/2025| 10| 16| 10| 02:06| 70%| 1.6 10/10/2025| 23| 40| 24| 00:12| 83%| 1.67 11/10/2025| 2| 2| 2| 00:00| 100%| 1 12/10/2025| 17| 40| 18| 00:18| 72%| 2.22 13/10/2025| 10| 32| 11| 13:12| 64%| 2.91 14/10/2025| 8| 9| 8| 08:00| 88%| 1.13 15/10/2025| 12| 38| 15| 00:13| 73%| 2.53 16/10/2025| 14| 32| 14| 00:16| 71%| 2.29 17/10/2025| 28| 92| 35| 03:49| 54%| 2.63 18/10/2025| 11| 37| 12| 00:35| 17%| 3.08 19/10/2025| 13| 33| 14| 00:25| 71%| 2.36 20/10/2025| 21| 47| 24| 02:17| 63%| 1.96 21/10/2025| 26| 62| 29| 00:12| 72%| 2.14 22/10/2025| 26| 69| 30| 00:26| 63%| 2.3 23/10/2025| 13| 35| 13| 01:28| 69%| 2.69 24/10/2025| 12| 23| 12| 00:52| 75%| 1.92 25/10/2025| 7| 37| 8| 01:33| 38%| 4.63 26/10/2025| 8| 32| 8| 03:12| 50%| 4 27/10/2025| 24| 32| 24| 00:08| 83%| 1.33 28/10/2025| 19| 129| 23| 02:05| 52%| 5.61 29/10/2025| 8| 37| 10| 01:10| 50%| 3.7 30/10/2025| 11| 53| 15| 01:09| 53%| 3.53 31/10/2025| 10| 11| 10| 01:07| 90%| 1.1 ### Most visited pages Title| Visitors| Views| Duration| Bounces| Type ---|---|---|---|---|--- Home| 112| 298| 00:51| 34.18%| Home Providing text alternatives for non-text content| 49| 55| 00:43| 81.63%| Post Friends| 42| 397| 00:06| 10.59%| Page Showing your users’ journeys as a Tube map| 41| 48| 00:09| 90.91%| Post Involving everyone in the research process| 30| 38| 04:53| 82.35%| Post Safelinks original URL decoder| 26| 32| 02:45| 81.48%| Page No more cookies for you| 24| 38| 00:23| 37.50%| Post URL text fragment link generator| 23| 35| 08:43| 93.94%| Page Good services scale| 16| 24| 02:15| 63.16%| Page Service landscape maps: seeing the bigger picture| 15| 17| 06:17| 94.12%| Post Running an asynchronous retrospective| 14| 18| 00:49| 80.00%| Post Invisible Disabilities| 10| 14| 00:28| 60.00%| Post Alt text decide-o-matic| 9| 11| 00:05| 66.67%| Page How to create accessible Word documents| 8| 10| 00:11| 62.50%| Post On calculating carbon| 8| 10| 04:17| 77.78%| Post Inclusion, Accessibility, Assisted digital needs – what’s the difference?| 7| 7| 00:22| 85.71%| Post Joining the dots from intent to outcome| 7| 10| 00:59| 25.00%| Post Toolbox| 7| 12| 00:10| 0.00%| Page Good Services Scale: an interactive assessment| 6| 7| 00:47| 33.33%| Post How to create inclusive personas, without creating inclusive personas| 6| 8| 01:03| 16.67%| Post About| 5| 11| 00:55| 0.00%| Page Authors| 5| 6| 00:16| 0.00%| Page I cycled to work| 5| 8| 00:40| 14.29%| Post On colours| 5| 5| 00:25| 60.00%| Post The disability myth| 5| 11| 01:21| 0.00%| Post ### Devices Type| Visitors| Views| Session Duration| Bounce Rate ---|---|---|---|--- Desktop| 328| 1,084| 02:49| 66.04% Mobile| 87| 154| 02:12| 75.00% Tablet| 1| 1| –| 100.00% ## Possibly related * Service landscape maps: seeing the bigger picture * Our first live event: the facts and figures * How capabilities mapping helped us see the bigger picture * "Getting Connected" with our Customers * Card sorting to improve information architecture * Providing text alternatives for non-text content