This admin will use this as an opportunity to further staff our institutions with anti-science grifters.

AP livestream

www.youtube.com/watch?v=KZ7Q...

I absolutely love the fresh takes that younger generations bring to things, but for the love of Dan Draper please do a little bit of research because it's just embarrassing sometimes.

They had absolutely no idea that this isn't a rebrand. It's actually a return to form because Gap has always been known for using irreverent dancing in their commercials.

Then the next video was someone talking about Gap's recent advertisements under Zac Posen's direction. They said that this rebranding would be discussed in marketing courses for generations.

Copywriters need to change whenever rhetorical devices become overused in marketing. Whether they started b/c of LLM-speak or organically. I think now that we're dealing with AI slop in marketing it matters even more that brands have their own voice. I'm so tired of so many things sounding the same.

But there are always trends in marketing-speak. Remember when everything was billed as "This is Buzzfeed for x" or "Think of it as Netflix for y"?

I've even emailed brands about this and they'll deny that they used LLM (for context, I write a lot of copy for my job) - but yet their emails also include "This isn't just x, it's y."

I don’t just mean from a disability perspective. I also mean it very generally. Phrases like “there’s no excuse, or “there’s no reason why you can’t xyz” alienate people.